Design critique team members: Ljuba Youngblom, Bojan Djuricic, Dragan Babic Projects reviewed: Startit.rs website, Coinzero application, Petguards.rs website Join Practical UX movement and meetup: practical-ux.com/slack www.meetup.com/Practical-UX

1. Design Critique Workshop
Ljuba
Youngblom
Bojan
Đuričić
Dragan
Babić
Mika
Jovičić
practical-ux.com/slack

2. Why Design Critique?
• to encourage a positive culture to
improve products
• to boost open exploration and discussion
of designer’s intent and the choices made
to reach the designer’s objectives
• to detach emotionally from design by
receiving feedback from other designers
• to help designers refocus their work in
areas that fall short while learning about
their design process

3. Design Critique - Feedback that is NOT useful !
• I like it.
• I hate it.
• It's cool.
• I love it.
• I don't like it.
• I hate you.
• I love you.
• You are awesome.
• You suck.
• I wish you should shut up.
• Your work is bad so you are bad.
• I would have done it like this…
• You should try it like that…
• What if you did this…
• This is right.
• This is wrong.

4. Best Practices
• Avoid problem solving during critique
• Create an equal playing field
• Focus on the things that matter
• Practice active listening skills
• Focus the conversation with clear scope
• Use round robins

5. Feedback examples
Bad: That layout is so confusing?!
Better: Please explain how does this layout
make it easier for the user to accomplish
their task quickly and efficiently?
Bad: I think that button is in the wrong spot
and the overall page looks busy.
Better: If the goal is to have the user login
quickly, I think we are placing emphasis on
the wrong elements and hiding the primary task
by making the button hard to find.

6. Inspired by essays
• “Improving Design With Critique” -
Adventures in UX Design
• “Want To Build A Culture Of Innovation?
Master The Design Critique” - Co.Design
• “Design Critiques: Encourage a Positive
Culture to Improve Products” - NNGroup
• “How to give design critique” - Mitch
Goldstein

7. Preparation: Project Questions
• Why are you doing this project?
(what are its business goals)
• Who’s your target audience?
List at least three personnas.
• What problem(s) are you trying to solve?
• What does success look like, and why?
• List at least 3 adjectives to describe work
(emotions that should be triggered by target
audience)

8. Project: Startit Website

9. Startit: Why are you doing this project?
• Informisanje i edukovanja domaće zajednice o
temama koje se tiču tehnologije i preduzetništva
• Prijavljivanje za rad u coworking prostoru
• Prijavljivanje za poslove na na sajtu (sekcija:
Poslovi)
• Obezbedjivanje prostora za brendiranje za
kompanije-sponzore (sekcija: Poslovi)
• Promocija događaja koje Startit organizuje u
lokalnim Startit centrima

10. Startit: Who’s your target audience?
• Programeri: juniori, mediori, seniori
• Preduzetnici: tehnološki i
netehnološki preduzetnici i ljudi koji
su zainteresovani za pokretanje svog
startapa
• Ostali IT profesionalci i entuzijasti

11. Startit: What problem(s) are you trying to solve?
• Problem nedostatka relevatnih
informacija i edukativnih vodiča za
ljude koji se u Srbiji bave ili žele
da se bave IT-jem i preduzetništvom

12. Startit: What does success look like, and
why?
• Naša poruka i naši sadržaji treba dođu do što većeg
broja ljudi - osnovna metrika koju gledamo je broj
unique visitora koji nam dolaze na sajt svakog meseca.
Taj broj ne bi trebalo da nam pada ispod 70.000 usera
mesečno, a cilj nam je da iz meseca u mesec on raste
od 5-7%.
70.000 nam je u principu neki broj ispod kog ne bismo
hteli da padamo. Odlučili smo prošle godine da dođemo
do tog broja redovnih čitalaca jer nam je 70k dugo bio
rekordni broj poseta na sajtu, a želeli smo da postane
redovan (to nam je uspelo, sad gađamo malo više).
Mislim da je to bila cela filozofija iza te cifre :)

13. Startit: List at least 3 adjectives to describe your work?
"

14. Project: Coinzero Application

15. Coinzero: Why Are you doing this project?
Our mission is to simplify access to
cryptocurrencies. With CoinZero,
anyone can engage in crypto
investment. No instructions needed,
whether you are an expert or new to
crypto.

16. Coinzero: Target Audience
• Swing Trader: Hold on to positions for several days
or weeks at a time. Have full-time jobs or school,
but have enough free time to stay up-to-date with
what is going on in the global economies.
• Day Trader: Day traders usually pick side at the
beginning of the day, acting on their bias, and then
finishing the day with either a profit or a loss.
• The Scalper: holds onto a few seconds to a few
minutes at the most. Their main objective is to grab
very small amount of pips as many times as they can
throughout the busiest times of the day.

17. Coinzero: What problem(s) are you trying to solve?
• A lot of technical knowledge is
required to start investing in
cryptocurrencies.
• Complicated and lasting verification
processes.
• High fees.
• Poor choice of coins.

18. Coinzero: What does success look like, and why?
• 1,000,000 trades. Trade fee based
business model.

19. Coinzero: Adjectives that describe work
• Simple
• Transparent
• Secure

20. Project: PetGuards Website

21. PetGuards: Why are you doing this project?
• Resolve the question of Pet sitting in this
part of Europe. From one side there is a
lot of pets but from another side there are
no reliable pet sitters to handle that
amount of pets
• To become the best pet service provider in
this part of Europe
• To give the opportunity to unemployed
people in Serbia to work what they love -
to work with pets

22. PetGuards: Target Audience
• Marko, he is a programmer, He is living with his girl
and the dog. He doesn't want to leave his dog to the
Hostel, because of bad threatens and he found us as a
perfect solution when He needs keeping or walking.
• Ivana is a stewardess, She is never at home. So her 2
dogs need someone to be in her house while she is not
at home. For her is important to have someone to
trust him. So we provide her our trusted keeper.
• Milos, He is from Belgrade, traveling a lot because
of a job, and he needs someone in his area to take
care of his pets. Sometimes to be with them 24h, and
sometimes to feed them, or to walk them.

23. PetGuards: What problem(s) are you trying to solve?
• At first place, We are trying to solve
the problem of pet keeping, walking
because now there are no trusted and
checked keepers which you can get in
contact fast; our solution is fast and
secure

24. PetGuards: What does success like, and why?
• happy pet, and happy owner, our reward
for that is a recommendation
• creating an opportunity to unemployed
people in Serbia to work
• community of pet lovers at one place
which can always provide better
service than Hostels and cages

25. PetGuards: List at least 3 adjectives to describe your work
• Our target audience should feel
secure, trust and familiar with our
pet keeper
• Target audience should always feel
free to travel because we will take
care of their pets

26. Thank You!
@violinar
practical-ux.com/slack