The document discusses the role of social media in library advocacy. It outlines how social media can be used to increase social capital and support for libraries, leading to higher program attendance, more database users, and increased circulation. The key aspects covered are controlling the advocacy message on social media, understanding how engagement metrics like likes and shares translate to real-world results, and providing tips for effective use of different social media platforms like email and Facebook in library advocacy.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
[WEBINAR] 7 Nonprofit Email Mistakes You Can Fix TodayWeDidIt
Are you sabotaging your donor emails with these common mistakes?
Email is the #1 driver of web traffic to campaign pages. That's because your email subscribers already have an existing relationship with you. And unlike social media channels that restrict how many people can see your posts, email is one of the only free and open communication channels on the web.
But too often, nonprofits ruin their chances at driving donors to their campaign pages with avoidable email mistakes.
No more! In this webinar, we're going to whip your emails into shape!
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod MorrisSearch Engine Journal
Email remains one of the most intimate online touchpoints you can have with your audience. But a solid email list needs a good content strategy for it to grow.
In this webinar, learn how podcasts can be used as an intimate platform to build an engaged, responsive email list.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Social Media on a Budget: for Non-Profits and Small Businesses Search Engine Journal
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
[WEBINAR] 7 Nonprofit Email Mistakes You Can Fix TodayWeDidIt
Are you sabotaging your donor emails with these common mistakes?
Email is the #1 driver of web traffic to campaign pages. That's because your email subscribers already have an existing relationship with you. And unlike social media channels that restrict how many people can see your posts, email is one of the only free and open communication channels on the web.
But too often, nonprofits ruin their chances at driving donors to their campaign pages with avoidable email mistakes.
No more! In this webinar, we're going to whip your emails into shape!
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Why No One Reads Your Annual Report: Data Visualization for NonprofitsHere's My Chance
If a 40-page annual report is created and no one reads it...does it even exist?
How can nonprofits utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media memes?
Learn how to change data points into shareable visuals with this slideshow.
Now! How to Delight Your Audience and Hug Your Haters With Realtime Online Se...Zignal Labs
Now! How to Delight Your Audience and Hug Your Haters With Realtime Online Service - webinar hosted on October 7, 2015 by Jay Baer (Convince and Convert) and DJ Waldow (Zignal Labs)
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
So, that online community stuff... that's all sorted now, right?joannageary
News organisations say they no longer need social media editors, or community programmes, because all their journalists use those platforms. But is that really the case? Have news organisations REALLY understood why they're using social tools and do we know whether we're being successful?
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Lee Odden — Break Free of Boring B2B with Influential Content ExperiencesSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-break-free-of-boring-b2b-with-influential-content-experiences/
10 Tips for a Better Blog Post by Ann Handley Wiley
In today’s content-driven world, writing matters more… not less. Ann Handley offers 10 tips for crafting a better blog post.
Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites
Change the way you view your Audience: One Dimensional vs. Three DimensionalCate Conroy
Build a relationship with your audience by changing the way you view them. Take your target audience personas from one dimensional to three dimensional.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
Why No One Reads Your Annual Report: Data Visualization for NonprofitsHere's My Chance
If a 40-page annual report is created and no one reads it...does it even exist?
How can nonprofits utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media memes?
Learn how to change data points into shareable visuals with this slideshow.
Now! How to Delight Your Audience and Hug Your Haters With Realtime Online Se...Zignal Labs
Now! How to Delight Your Audience and Hug Your Haters With Realtime Online Service - webinar hosted on October 7, 2015 by Jay Baer (Convince and Convert) and DJ Waldow (Zignal Labs)
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
So, that online community stuff... that's all sorted now, right?joannageary
News organisations say they no longer need social media editors, or community programmes, because all their journalists use those platforms. But is that really the case? Have news organisations REALLY understood why they're using social tools and do we know whether we're being successful?
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Lee Odden — Break Free of Boring B2B with Influential Content ExperiencesSemrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Break Free of Boring B2B with Influential Content Experiences". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-break-free-of-boring-b2b-with-influential-content-experiences/
10 Tips for a Better Blog Post by Ann Handley Wiley
In today’s content-driven world, writing matters more… not less. Ann Handley offers 10 tips for crafting a better blog post.
Based on Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and published by Wiley. For more info, visit: http://bit.ly/1xPCWYi #everybodywrites
Change the way you view your Audience: One Dimensional vs. Three DimensionalCate Conroy
Build a relationship with your audience by changing the way you view them. Take your target audience personas from one dimensional to three dimensional.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
Email marketing has been the cornerstone of most online marketing and digital fundraising campaigns for the last 15 years. But email response rates are in decline.
Here are 3 clear tactics that you can employ to improve your results from email.
True Intent: The Best Online Benchmark You've Never MeasuredUXPA International
UXPA 2013 Annual Conference - Wednesday July 10, 2013 by Ted Boren
Remote testing can tell you how easy your site is to use... for selected tasks. Surveys tell you how visitors feel... but lack performance data. Web analytics tell you where visitors go... but not whether they actually succeed.
"True intent" studies bridge these gaps and help your team learn what's really happening on your site, by asking real visitors why they came, tracking where they go, then allowing them to tell you if they succeeded. Work together to build affinity diagrams of intents and conduct a detailed failure analysis for even deeper insights that can shape your team's strategy for years.
Create and Run Your First Really Big Fundraising CampaignBloomerang
Sandy Rees, CFRE will show you exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Corporate or Non-Profit PR Career Pathways: What's the Best Fit for You? Aeris Communications
A dynamic keynote address given by Steve R. Smith '89, MS '93 and Kevin R. Petschow '81 to faculty and students at COM Week 2014 hosted by the School of Communication at Illinois State University.
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
15. How to Make Them Work
• What to Use Them For
PC Sweeney
16. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
PC Sweeney
17. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
PC Sweeney
18. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
PC Sweeney
19. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
PC Sweeney
20. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
PC Sweeney
21. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
PC Sweeney
22. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
• What was Accomplished
PC Sweeney
23. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
• What was Accomplished
• Bullets and Pictures
PC Sweeney
24. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
• What was Accomplished
• Bullets and Pictures
• Sending (email specific)
PC Sweeney
25. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
• What was Accomplished
• Bullets and Pictures
• Sending (email specific)
• Testing
PC Sweeney
26. How to Make Them Work
• What to Use Them For
• Every Opportunity To Grow
• Measure Engagement
• Subject Lines/Headlines
• Staying On Message
• Good Writing?
• Urgency is Key
• What was Accomplished
• Bullets and Pictures
• Sending (email specific)
• Testing
• How often and When
PC Sweeney
35. Role of Social Media
In Library Advocacy
Patrick “PC” Sweeney
www.pcsweeney.com
@pcsweeney
Editor's Notes
Put your highest level of resources in the markets that have the most reach and do the things that you want to do.
Email is only 85% of the population. Not a huge difference between email and FB users but a HUGE difference between FB/Email and the next highest thing. Put your highest level of resources in the markets that have the most reach. Let’s say you captured all of the twitter market, that would just be 18% of the American Public. Talk about the difference between speaking in millions and speaking in percentages. It sounds impressive to say that there are 3 million users, but that’s just less than 1% of the public.
Good writing is just good writing. -heading/title clearly represent the contend. Pyramid model – most important thing first, details below. Paragraphs brief, fewer words the better, use white space, links are meaningful to the content and not repititious,
Give them a sense of urgency for action. If you can’t, don’t send or post it. If you don’t have something, make it up.
Let them know what happened- IE – 250 people came to the cat knitting program! Or Sold out crowds to….
Pictures with faces, NO CLIPART, bullets….
Constant contact, mailchimp, email groups and targeting email lists
Don’t be afraid to send the same emails to different lists to test headlines or run the same FB ad twice with different targeting or headings
Twice a week? Tuesdays? What works in your community. DO NOT SEND IT ONCE A MONTH- constant reminders, rule of sevens in marketing.
Don’t focus on likes, focus on good ads and good content
Text shouldn’t require clicking to read more, whenever possible put your logo on your photos, lots of photos with Creative Commons on Flickr, NO CLIPART, your budget gives you a good estimate of reach- The reach is different from city to city and changes with targeting settings, boost for multiple days, saves your targeting settings, one ad a week for five days is generally great.
It used to be that something had to “go viral” on FB for people to see it. Not with ads that doesn’t matter. They WILL see you message whether they like it or not. The problem with viral is that your community probably isn’t big enough for anything to go viral and so it’d have to get out of your community to go viral and if someone in Madagascar LOVES your content, who cares.
