The Eco Laundry Room aims to revamp the traditional coin laundry business by providing a comfortable, green space that saves customers money. It reduces utility costs and consumption through solar heating, high-speed and low-water front loading machines, and intermittent heat dryers. This green approach, along with amenities like free WiFi and a kids' play area, attracts customers and creates a social gathering place while being family friendly.
2. Problem:
The laundry industry is a mature one with high utility expenses and
water consumption. They are often dull and unattractive.
3. The Eco Laundry Room
Is a revamp of the traditional coin laundry mat. Our goal is to
provide a comfortable space with many amenities saving customers
money by greening up many aspects of the business.
4. Solution:
• By greening up the laundry mat, we are able to dramatically
reduce monthly utility prices and consumption
• We save customers time and money in a self serve laundry mat
• The business is promoted through social media, publicity and
networking
5. Underlying Magic:
• Solar heated water
• High speed, low energy, low water use Spanish made front loading machines
• Intermittent heat natural gas dryers
• Free WiFi and TV lounge
• Kids play area and family friendly washroom
• Environment friendly cleaning products
• Green building products
6. Marketing Strategy & Competition:
• Competition is reluctant to change
• Our advantage is our machinery, speed and price point
• Customers go out of their way to use facility
• Becomes a place for social gatherings that is also convenient for
parents to bring their children
10. Recognition:
• Media coverage: CBC s Dragons Den, BNN The Pitch, Toronto Star,Yonge
Street Media, CP24, Green Heroes, Green Living Online, American Coin
Magazine and many others
• Awards: Peterborough Chamber of Commerce, Commercial Restoration
Award, Best Coin Laundry, Peterborough 2008, 2009 & 2010
12. Paul Bichler, CEO & Founder
(647)341-0973
paul@theecolaundryroom.com
www.theecolaundryroom.com
Twitter: @ecolaundryroom
Facebook: The Eco Laundry Room on Danforth