Social Media strategies for small businesses
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Some insights on how to build a social media strategy for a small business who has yet to start or recently started but still not sure on what to do.
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- 1. Social Media? Getting the most out of your social media marketing.
- 2. Joe Robens Creative Technologist, IT warrior and corporate disruptor. !2
- 3. Who is using social media currently? http://www.socmedsean.com/ !3
- 4. 6 steps to Social Media !4
- 5. Basic Social Media Strategy 1. Where is your community? 2. What is your message? 3. What are your goals? 4. What are you offering? 5. Set limits. 6. Launch, wait & tweak. !5
- 6. 1. Where is your community? You already know your demographics you’re one step closer. ! • What type of customers are you looking for? • Where are your customers? • What are your customers talking about? If… With Social… !6
- 7. 2. What is your message? You already know your customer needs you’re getting there. ! • Do your customers have problems/issues? • Do you have a unique selling proposition (USP)? • Can you communicate your USP more effectively and address customer problems/issues? • Can the use of social media fix problems? If… With Social… !7
- 8. 3. What are your goals? You already have business goals you’re partially there. ! • Do you know why you are using social? • What will your business gain (quantify)? • What counts as a conversion and can you turn those into profits? If… With Social… !8
- 9. 4. What are you offering? You already have offerings you have a launching pad. ! • Do you have offerings that will help/entertain/interest your community? • What sort of content will you create? • When curating content, what works for getting customers aligned to your goals? If… With Social… !9
- 10. 5. Set Limits. You are checking emails everyday then just add social. ! • How much time/money can you dedicate to social media? • Which platform(s)? • What content works where and frequency? • What measures can you put in place? If… With Social… !10
- 11. 6. Launch, wait & tweak • Set a time limit. Realistically this is in months. • Stick to your strategy. • Tweak it based on the insights gained in that time. • Repeat. !11
- 12. Recap • Start small. • Be consistent. • Follow the engagement rules. • Use apps that help manage your time. • Don’t be a robot. • Don’t let it consume your time. • Meet your goals first, then set tasks. • Don’t give up! !12
- 13. Questions? !13