This document discusses the importance of the feedback loop when building an MVP. It outlines the 5 Ws (What, Why, Who, Where, When) that founders should consider when analyzing feedback. The 5 Ws help determine goals, reasons for projects, appropriate users to collect feedback from, where users spend their time, and how much data is needed before making decisions. The document also recommends tools for the feedback loop like Google Analytics, Crazy Egg, Survey Monkey and human-to-human contact, and emphasizes continuously collecting data, validating the business model, and never stopping analysis.

1. uTeam & EiR Continuing Education:
Understanding the Web Site Feedback
Loop
AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION

2. The Feedback Loop
Building an MVP is just Step 1!
The key thing is measuring the feedback,
Learning from that feedback,
And adjust accordingly.

3. It is About The 5 Dubyahs
• What are our goals?
• Why are we doing this?
• Who is giving the feedback?
• Where are the users most interested?
• When do we have enough data to make a decision?

4. Dubyah 1: What are our goals?
• Before you launch any initiative, have measurable
goals.
• Also include 1 or 2 not measurable goals
• Understand that goals are just guesses and having
knowledgeable before hand allows smart goal making

5. Dubyah 2: Why are we doing this?
• The “why” should be obvious to anyone involved
• Are there hidden agendas?
• Is anything we are doing distracting us from
accomplishing the goals?

6. Dubyah 3: Who is giving the feedback?
• Are the users/testers the real feedback you want?
• Know as much about the users as we you can
• The mysterious case of Spivey Lee
• If all of the users/testers are the wrong people, get more
users/testers
• If you can’t get the users/testers you want, you may have all
of the feedback you need

7. Dubyah 4: Where are the users/testers most
interested?
• What do the specifically spend time on?
• What bugs really bother them?
• What part will they want to spend money on?
• Check out the intensity of use not just time

8. Dubyah 5: When do you have enough data?
• Over data collection is the biggest mistake
• When you can draw reasonable conclusions
• Consumer: 100 to 500 users/testers
• Business: 5 to 20 companies
• Users/Testers not giving feedback is also feedback

9. Tools of the Web Site Feedback Loop
• Google Analytics – Gets you general impressions and
flows
• Crazy Egg – What are people looking at and clicking
on
• Survey Monkey – Asking for feedback and thoughts
in a way that can be aggregated
• Human-to-Human Contact – The most important
tool

10. Google Analytics

11. Crazy Egg

12. Survey Monkey

13. Human-to-Human

14. Closing Thoughts
• Hard to have human-to-human contact without building a mailing list
• Try and compile for results into a simple WORD doc or PPT. No more
than 5 pages
• Ask smart people what they make of the results
• Make sure you validate the business model when you get feedback
• Never stop collecting data and analyzing

15. If you are interested or know some interested in the class, email
wvacademy@wasabiventures.com