This document discusses the rise of smartphones and tablets. It notes that smartphones like the iPhone grew rapidly, reaching over 80 million users in just three years. Smartphones are now essentially internet devices, with capabilities like large screens, app stores, and location services. Tablets like the iPad were also gaining popularity as a new way to access the internet and apps. The key players in 2011 that are driving the smartphone market forward are Apple with the iPhone, Google with Android, and Microsoft with Windows Phone 7, all focusing on app stores and server-side components.

1. Smart PhonesSmart Platforms Joe Drumgoole Twitter: jdrumgoole Blog: http://joedrumgoole.com/blog

2. Growth – Years to reach 50m Users TV : 13 Years Internet : 4 Years iPod : 3 Years iPhone: 73m users in Three years 81.1 million smart phones sold in first three quarters of 2011 10-Jan-2011 A Gentle Introduction to Cloud Computing 2

3. Smart Phone Internet Connectivity (3G/WIFI) Location services (GPS, AGPS) High resolution camera (5MP, front and bacl) Large screen Increasingly: App Store Speech Recognition Music Store 10-Jan-2011 A Gentle Introduction to Cloud Computing 3

4. Tablet Computing Many false Starts Go Computer + PenPoint Newton + Handwriting recognition Fujitsu Poquet PC AT&T EO Personal Communicator 10-Jan-2011 A Gentle Introduction to Cloud Computing 4

5. iPhone Reinvented the Genre Crappy camera no radio broken bluetooth But: Killer touch screen Music integration with iTunes Broadband package Email and Browsing Proper Map Service App Store 10-Jan-2011 A Gentle Introduction to Cloud Computing 5

6. The iPad Not just a big iPhone New way to experience the Web Portable/instant on Days of battery life iTunes integration Price performance Designed to complement iPhone 75 tablet computers announced at CES 10-Jan-2011 A Gentle Introduction to Cloud Computing 6

7. The Three Axes of Smart 3G AGPS App Store A Smart Phone is an Internet Platform 10-Jan-2011 A Gentle Introduction to Cloud Computing 7

8. The Big Players for 2011 Apple – iPhone Google – Android Microsoft – Windows Phone 7 Success Factors All have strong server side components Big developer communities Strong emphasis on App Stores 10-Jan-2011 A Gentle Introduction to Cloud Computing 8

9. Android Open OS Many suppliers – HTC, Samsung, LG Tightly integrated with Google services Great voice recognition Emerging App store 10-Jan-2011 A Gentle Introduction to Cloud Computing 9

10. The Future Web Applications Browser Interfaces for Big Screens Apps for Touch Screens World blurs with App Stores for Desktops Economics of apps moves to dollar pricing 10-Jan-2011 A Gentle Introduction to Cloud Computing 10

11. What Does Mobile Enable Navigation Location based search Augmented Reality Real time tracking of information Contact Synchronisation The end of boredom ;-) 10-Jan-2011 A Gentle Introduction to Cloud Computing 11

12. Its not a revolution without Losers Enterprise Applications Network Operators Handset Manufacturers Desktop Computers 10-Jan-2011 A Gentle Introduction to Cloud Computing 12

13. Summary Smart Phones = Phones Its an internet device Standardised platform capabilities emerging App Stores are the hot topic Three players, Apple, Google, Microsoft 10-Jan-2011 A Gentle Introduction to Cloud Computing 13