Mobile Monday Boston 6/15/09 - Developer's Meetup

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Joint event with Mass Mobile at the Cambridge Innovation Center.

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Localytics
Raizlabs
Apperian
Active Frequency

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  • Metcalfe's law states that the value of a network is proportional to the square of the number of nodes of a system. There are 40,000,000 nodes in Apple’s network and they can now talk to each other Not Just Games, Facebook, Business interactions, Security, Automotive
  • Mobile Monday Boston 6/15/09 - Developer's Meetup

    1. 1. Mobile Monday & MassMobile Developer's Meetup June 15, 2009
    2. 2. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    3. 3. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    4. 4. The iPhone Changes Everything (again) <ul><li>Greg Raiz - Raizlabs </li></ul>
    5. 5. Five things to take away (About the 3.0 update) <ul><li>Bluetooth = Social </li></ul><ul><li>Location, Location, Location </li></ul><ul><li>Hardware ♥ Software </li></ul><ul><li>Push & Shove </li></ul><ul><li>Music, Apps, You </li></ul>
    6. 6. Bluetooth is Social Metcalfe's law
    7. 7. Location, Location, Location Everyone is somewhere, it probably matters
    8. 8. Hardware ♥ Software If it has a chip, there will be an app for that
    9. 9. Push & Shove Prepare to be distracted Twitter Facebook ESPN SMS Gmail IM AP News RSS Calendar Sale! Flight Status Stock Alerts Weather Alerts Friend Online CNN Google Alerts Oil Change AOL Expedia
    10. 10. Music, Apps, You Up sell Consumables & Subscriptions
    11. 11. Review <ul><li>Bluetooth </li></ul><ul><li>Location </li></ul><ul><li>Hardware </li></ul><ul><li>Push </li></ul><ul><li>Store </li></ul>
    12. 12. RT @graiz we build apps raizlabs.com
    13. 13. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    14. 14. Android 1.5 Highlights <ul><li>Henry Cipolla </li></ul><ul><li>Localytics </li></ul><ul><li>www.localytics.com </li></ul>
    15. 15. Android SDK v 1.5 Cupcake <ul><li>UI Frameworks </li></ul><ul><li>Hardware Frameworks </li></ul><ul><li>Application Management </li></ul><ul><li>Donut </li></ul>
    16. 16. New UI Frameworks <ul><li>UI/Threading </li></ul><ul><li>AppWidget </li></ul>
    17. 17. New Hardware Frameworks <ul><li>Media Framework </li></ul><ul><li>Custom Input Framework </li></ul><ul><li>Speech Recognition Framework </li></ul><ul><li>Still No Bluetooth API! </li></ul>
    18. 18. Application Management <ul><li>How to manage the potential hardware fragmentation? </li></ul><ul><li>Ability to target specific OS version </li></ul><ul><li>Ability to target specific hardware </li></ul><ul><li>Android Virtual Devices </li></ul>
    19. 19. Announced so far in Donut: <ul><li>Improved Speech to Text API </li></ul><ul><li>System-wide Search </li></ul><ul><li>Support for WVGA and others </li></ul>
    20. 20. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    21. 21. Overview of Mobile Platforms <ul><li>Raj Aggarwal </li></ul><ul><li>Localytics </li></ul><ul><li>www.localytics.com </li></ul>
    22. 22. All data as of March 2009 or later Sources: Apple FY09Q2 Results AppScout CNET Wireless eWeek IntoMobile News Mashable Mobile Phone Development RIM FY09 Results StyleTap WikiPedia – App Store WikiPedia – Windows Mobile ZDNet engadget Platform Highlights © Copyright of Localytics Est. Users (worldwide) 15M 1.5M 30M 50M 30M App Store Launch July-08 Oct-08 April-09 May-09 Fall 2009 (projected) Est. # of Apps 50K 6K 2K 1K 20K Developer’s Revenue Share 70% 70% 80% 70% 70% Set-up Cost $99 (enterprise: $299) Free $200/ 10 updates $200/year, $20/app $99 for first 5, then $99 for each app Payment method iTunes Google checkout PayPal Carrier/ credit card N/A
    23. 23. Technology highlights Sources: Network World PCMag PC World © Copyright of Localytics Pros <ul><li>Great UI builder & clear design guidelines </li></ul><ul><li>OSX based </li></ul><ul><li>Complete J2SE stack </li></ul><ul><li>Google provided libraries </li></ul><ul><li>Good backwards compati-bility </li></ul><ul><li>RIM provided emulators </li></ul><ul><li>Ability to write managed or native code </li></ul><ul><li>Resource efficient </li></ul><ul><li>Managed or native code </li></ul><ul><li>Windows based </li></ul><ul><li>.NET Compact Framework </li></ul>Cons <ul><li>No background threads </li></ul><ul><li>Ambiguous approval process </li></ul><ul><li>Confusing app lifecycle, data persistence model </li></ul><ul><li>Limited docs </li></ul><ul><li>Buggy tools </li></ul><ul><li>Only J2ME and few RIM libraries available </li></ul><ul><li>Symbian Signed </li></ul><ul><li>Specialized flavor of C++ </li></ul><ul><li>Difficult to make solid UI </li></ul>
    24. 24. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    25. 25. Mobile Cloud Computing <ul><li>Yoni Samlan Active Frequency LLC </li></ul>
    26. 26. + + =
    27. 27. Pros <ul><li>Cheap </li></ul><ul><li>Easy Setup </li></ul><ul><li>Reliable </li></ul><ul><li>Lock-In </li></ul><ul><li>Net Availability </li></ul><ul><li>Learning Curve </li></ul>Cons
    28. 28. Agenda <ul><li>Impact of OS Updates </li></ul><ul><ul><li>iPhone 3.0 </li></ul></ul><ul><ul><li>Android 1.5 </li></ul></ul><ul><li>Expanding to new platforms </li></ul><ul><li>Pushing functionality to the cloud </li></ul><ul><li>iPhone core graphics demo </li></ul>
    29. 29. mobility transformed <ul><li>June, 2009 </li></ul>
    30. 30. Early Adopters - Pilots <ul><li>Blackberry vs iPhone Bakeoffs – between 50 and 3k iPhones </li></ul>
    31. 31. Apperian Software Strategy Component Libraries - Reusable components and libraries used internally - Accelerate projects and reduce costs Application Frameworks - Incorporate workflow and business processes - Minimal configuration by client (20%-30%) Industry Solutions - Pre-built apps with enterprise features - Easy integration with other enterprise apps
    32. 32. Our Work eCards on iPhone mCommerce UGC/Social Networking Accelerometer In App Upgrades (3.0)
    33. 33. Our Work GPS Treasure Hunt Core Location Perimeter Loopt API Social Networking/Nearme MicroCatalog/Commerce Store Locator Game Play
    34. 35. Our Work Mobilize Music TV Follow the “Pulse” Event Based Social Networking Favorites/Real Time Polling Dynamic Playlists based on mass preference
    35. 36. CoreGraphics Demo
    36. 37. www.meetup.com/massmobile Raj Aggarwal [email_address] Twitter: @localytics www.localytics.com

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