The Presentation is about : -> Smartphones, Smartphone market, iPhone, Android. -> How Android will pose a threat to iphone. China's smartphone market, Landscape? -> Strategies used and those can be used. This Presentation done as a part of MBA class assessment in 2009.

2. Prologue : Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone Devices ...later the team gets dissolved to join other startups...

3. Andy Rubin, Joe Britt and Matt Hershenson come together to form DANGER in 2000 ...and... they INVENTED Sidekick .

6. SmartPhone

7. Calendar Address Book Games Fax Email Notepad Calculator World Clock SmartPhone

8. Touch Screen

9. Nokia 9000 series

12. December 15, 1999 Apple registered www.iphone.org

13. September 12, 2002 “ One never knows. We don’t usually discuss products we have not announced”

14. July 29, 2007

16. United States $699

17. One Week 525,000

18. After a fortnight $499

20. Why Apple succeeded?

21. $699 - $200 = Skimming

22. iPhone Apps. suit only at iStore

23. iPhone fails in Japan

24. Reasons for failure in Japan

25. less features more price

26. 3 inch TV 3G, GPS 5.1 MP Camera

27. Most Japanese use Smartphone as Computer

29. What are these?

30. Japanese emoticons Incompatible with iPhone

31. A N D Y R U B I N

32. Inside Apple An exemplary team develops a groundbreaking Operating System for Handheld and Smartphone ...later the team gets dissolved to join other startups...

33. sidekick Undeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”

34. sidekick 1

35. sidekick 2

36. sidekick 3

39. Rubin’s talk on Sidekick at Stanford Page and Brin attended that lecture and found that Google search is the default search engine.

41. GOOGLE - ANDROID

42. Smart phone Manufacturer OS Carrier

43. CARRIERS MANUFACTURER HTC DELL LENOVA MOTOROLA LG OS SYMBIAN BLACKBERRY OS IPHONE OS LINUX WINDOWS MOBILE VERIZON AT & T T- MOBILE SPRINT NEXTEL

47. CHINA MOBILE MARKET 700 MILLION SUBSCRIBERS RECENTLY LAUNCHED 3G BROAD BAND SPEED CONNECTIONS SMARTPHONE MARKET IS PENETRATING AT 10 % EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC LOW ENTRY BARRIERS

48. Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China. Motorola meanwhile got 20 percent, while HTC, Samsung & Sony Ericson shared remainder of the market.

50. CHINA MOBILE CHINA UNICOM CHINA TELECOM MAJOR PLAYERS IN CHINA MOBILE MARKET

54. 1.3 billion strong country

55. 4.55 million mobile consumers

56. Politics

57. Gray market

58. Skimming?

59. iStore?

60. Old strategies won’t work

61. Suggested strategies

62. iStore

63. Set long term goals

66. G OO G LE ADVANTAGES ONLINE SEARCH & ADVERTISING COMPANY

72. Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices. GOOGLE INTERNET SHOPPING

73. GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA GOOGLE ADSENSE

74. Google AdSense will launch an e-payment service for its Chinese publishers GOOGLE e-PAYMENT SERVICES

75. Google China has confirmed with local media that the company has started to place outdoor advertisements GOOGLE OUTDOOR ADVERTISEMENT

82. Amarendra Kumar Avinash Varun Dahaal K [email_address] [email_address] 937 933 3067 937 926 1437