This document discusses how social, mobile, analytics, and cloud (SMAC) technologies create an ecosystem that allows businesses to improve operations and connect with customers more effectively. SMAC enables new forms of commerce and content delivery through social media engagement on mobile devices. Analytics provide insights from data on customer behavior to help businesses make better decisions. Cloud computing gives businesses flexible access to technology and information to adapt quickly to market changes. A chart shows the top business functions and processes migrating to the cloud.