The document discusses the use of SWOT analysis in human resource management, highlighting its origins and importance in identifying strengths, weaknesses, opportunities, and threats within an organization. It outlines how SWOT can facilitate alignment within teams, support the introduction of new HR strategies, and improve team spirit. Key principles for conducting effective SWOT analysis are provided, emphasizing the need for a defined process and collaboration within the team.

1. creative HRM
HR SWOT Analysis
Shaping Ideas quickly
Aligning teams and building team spirit
How to use SWOT Analysis for the successful and
effective HR Management
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2. creative HRM
Content
(1) SWOT Analysis: The basics
(2) HR SWOT Analysis: Common Use
(3) HR SWOT Analysis: Benefits
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3. SWOT Analysis:
The Basics
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4. creative HRM
SWOT Analysis: Background
• SWOT Analysis was introduced in 60’s by marketing
guys for the quick and accurate description of the
competitive landscape (find out more here)
• SWOT Analysis quickly spread to other business
functions due its simplicity and ease to use and
amazing results when used properly
• Today, it is one of the most common tools used to
design a new product, introduce a new process or
improve products and services
• The analysis is one of the best tool to set and shape
goals and objectives
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5. creative HRM
SWOT Analysis: Key Principles
• SWOT Analysis has to be conducted for the
defined topic
• SWOT discovers and names internal and
external factors which influences the defined
topic
• SWOT Analysis has a defined process and
rules, which have to be followed to achieve
best results
• SWOT Analysis should be short to produce
most significant results
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6. creative HRM
SWOT Analysis: Areas
Strenghts
• represent the factors, which
makes the competitive advantage
• they exist and build the
differentiation from competitors
• it can be built on and continue in
a positive development
• the team is proud of
Opportunities
• represent the factors, which do
not exist fully at the moment and
can be used as a source of the
competitive advantage
• the team belives this can be a
future trend
• the team can implement
Weaknesses
• represent existing factors, which
can be used as the competitive
advantage
• some clients do refuse to make a
deal because of them
• the team can identify them and
work on the improvement
Threats
• represent factors, which can
change the industry or the
process
• the team cannot control
• it has to make the solution ready
for or it can decide to ignore risks
due their insignificance
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7. SWOT Analysis in HR:
Common Use
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8. creative HRM
HR SWOT Analysis: Usage
1.Introduction of the new HR Model or
the new HR Strategy.
2.Aligning employees around updated
goals and objectives.
3.Introduction of new HR Processes or
redesigning current ones.
4.Designing the communication strategy.
5.Improving the team spirit.
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9. HR SWOT Analysis:
HOW?
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10. creative HRM
HR SWOT Analysis: HOW?
1. SWOT Analysis is a tool for aligning people; invite the
entire team to the exercise.
2. Shape the definition of the problem. Do not expect
everyone to understand it using few non-descriptive
words.
3. Define and approve ground rules for the team
exercise.
4. Brainstorm... and do not evaluate. One sector after
the other. Provoke storming.
5. Record all ideas. Agree rules for assigning priorities.
6. Prioritize. Approve the final list. You are done.
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11. About creative HRM
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12. creative HRM
About
creative HRM is a website covering many HR related
topics... HR Management, HR Management Practices,
HR Strategy, HR Models, HR Business Partnering Model,
HR Processes, HR Development, Organizational
Design ...
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