This document provides an overview of the home care company For Papa's Sake. It was established in 2010 in Wheeling, IL to honor the owners' parents and provide caring services to seniors in Chicago's northwest suburbs. The company aims to grow its client base through social media campaigns on platforms like Facebook, LinkedIn, blogs, Flickr and YouTube to share stories, photos and videos that help families in need of care for their loved ones. Key goals and metrics for measuring the success of these initiatives are outlined.

1. Becky Ament
Rachelle Lamothe

2. Company Overview


3. What do we really do? 
 We are a family owned and operated home care
company that will only give your loved ones the up
most, professional and loving care.
 Whether its spending a few hours as a companion or
24/7 care, we will find the perfect match so it’s one
less thing you need to worry about

4. Background 
 Established in 2010 by Ellen and Robert Simon in
Wheeling, IL
 Dedicated in honor of their parents, Harry (Papa) &
Anita Picker And Louis and Annette Simon
 Servicing Chicago’s Northwest Suburbs

5. The Inspiration

 Harry Picker
 February 16 1916-
January 1, 2010
 Husband Father,
Grandfather, and most
incredible man in the
world.
 Our goal is to keep all
papas and nanas safe
and comfortable

6. Demographics 
 Male and Female
 Sandwich generation seeking care for their parents

7. Business Objectives 
 Perspective Clients may not be as tuned into social
media as we would like
 Limited Marketing Budget
 May need to target grandkids of patients
 Clients turnover due to hospitalization
 Pricing

8. Social Media
Opportunities


9. Social Media
Recommendations 
 In order to gain new market share and client base,
we will for focusing on the following social media
tactics:
 Facebook
 Linked In
 Blog
 Flickr
 YouTube

10. Facebook Today

 61 Likes
 34 Friends
 0 interactions
And conversation

11. Facebook Goals 
 Grow number of likes and friends
 Increase our People talking about us score
 Become a local household name
 Keep the conversation going

12. What we can do better
on Linked In

 Increase business
relationships
 Start posting job
opportunities
 Join networking
events and groups
to grow brand
awareness

13. Developing a Blog

 Words directly from the
owner, Ellen on why she
is in the business
 What struggles she faces
 How she relates to clients
 Pure heart and soul into
For Papa’s Sake
 Not just another company

14. Flickr

How can we utilize Flickr?
Share pictures of caregivers and clients
Post pictures of events and charity offerings
Allow people into the inside world of For Papa’s Sake

15. YouTube 
 Share videos of:
 Trainings
 New hire orientations
 New clients or caregiver interviews
 Speakers
 Any important message that we want to get out to our
customers

16. Measuring Success 
 Facebook Likes and Friends
 YouTube Views and shares
 Flickr followers
 Blog followers and responses
 Linked in requests
 Most importantly….Increase of clients through social
media

17. Where are we, How will
we get there?


18. Next Steps


19. Thank You!