The Referral Authority, Matt Anderson, offers up some of the most neglected ways to get more referrals. Hosted by InkCycle

1. The Most Neglected Way to
Get More Referrals
Ink Cycle
June 23, 2009

2. How to Get More Referrals
Ask
Build trust
Good customer service
Add value
Build relationships
Be likeable

3. It’s a skill!

4. Two universal
principles of
influencing
others
Source: Robert Cialdini, Influence

5. 1. The Rule of Reciprocation.

6. 2. The Rule of LIKING

7. 1.To feel good
2.To help others
Source: Andy Sernovitz, President Emeritus,
Word of Mouth Marketing Association

8. OKAY…
How do you
really feel
about asking
for referrals?

11. SPARE
REFERRALS?

14. How to
stay top of
mind year-
round

15. How to Stay Top of Mind
A monthly E-Zine/newsletter
By networking and attending
community, special interest or social
events
Linked In/Facebook/other social
networking sites
Greeting/handwritten thank you cards
Valentines cards and cookies

16. How to Stay Top of Mind
Blog
Unexpected contact/gifts
Laminating newspaper articles
about them/their family
Personal phone calls
Customer appreciation events
Surveys

17. How to Stay Top of Mind
Postcards from vacation or conference
locations
Non-business value pieces (passions,
wealth, kids)
Referral thank you
Coffee/lunch/beer
Customized greeting cards with
digitally taken pictures

18. A system to stay top-of-mind year round

19. 95%

20. Today’s consumer is
getting increasing
cynical about
marketing campaigns

21. THE
LOYALTY
E-ZINE
Inspiring monthly Measurable Results:
e-newsletter for More referrals.
your clients and Hassle-free.
contacts. Revitalizes your
Innovative top-of-mind
Adds real value. marketing.
Client-centered. Peace of mind:
Efficient way to brand Builds long-term
yourself. relationships.

27. THE I have been sending out Matt
Anderson's email newsletter for well
LOYALTY over a year and have been very happy
E-ZINE with the feedback from my
customers. Not only do they
appreciate the coupons but they
actually read the material and tell me
how well the topic related to their life. I
am able add links to other people’s
websites from the newsletter and help
others to grow their businesses as well!
I would recommend this worry-free
option so that you stay on your
customers’ minds!
Marianne Gariti, Owner, THINK! Toner
& Ink

28. THE We tried to produce and send our own
emails and it was difficult, we were
LOYALTY inconsistent with our “mailings” and
E-ZINE never knew what to write about, and it
was just one more thing we had to add
to our never-ending to do list. The
Referral Authority has relieved us of
this task and we have had a great
response from our customers.
Anne Kochevar, Owner, THINK! Toner
& Ink

29. THE "Thank you for the inspiring email! I,
just like you I'm sure, receive many
LOYALTY newsletters via email. We even send
E-ZINE one of our own. But yours is the one I
actually open and read in full every
month. I even print it and keep it
pinned to my office wall, just for a pick-
me-up on a difficult day.“
"I absolutely LOVE the emails! Thank
you so much for sharing with us. I print
them off and put them on my fridge."

30. Your
brand =
consistent
(only for
the right
reasons!)

31. Your brand = professional
and organized

32. Your Investment:
Hassle Free Version:
$49/month – 12 months or $495
Plus $99 activation fee
Word document: $24.95/month
Rates good until 12/31/09
SIGN UP before 9/30 and get the
baker’s dozen (extra month)

33. How to Sign Up:
Susie@TheReferralAuthority.com
www.LoyaltyEzine.com

34. The Referral Authority E-Zine
Sign Up at
www.TheReferralAuthority.com
“Matt's ezine is quick, up to date
advice and solutions which I can apply
straight away. I happily forward them
to my referral partners and prospects
adding even more value to our
relationship. Thanks Matt!"
Geoff Robinson, R&R Insurance

35. Thank You!
Matt Anderson
Matt@TheReferralAuthority.com
(608) 843-3827
Coaching You to Way More Referrals From
Happy Clients and Centers of Influence