The document provides guidance on building an online presence and brand for a home-based business. It discusses developing an understanding of clients, creating educational social media content, and organizing content on Trello boards. The goal is to build a network of 100 "true fans" by targeting people who need the business's services and inviting them to a private Facebook group for community building. The next steps outlined are to define product and pricing structures.

1. We Now Understand Our Clients
We Have An Outline Of Framework
We Are Going To Take A Break From
Framework And Come Back To…
As We Need To Lay The Groundwork Of
Brand & Presence
Today’s Session

2. We Now Understand Our Clients
We Have An Outline Of Framework
We Are Going To Take A Break From
Framework And Come Back To…
As We Need To Lay The Groundwork Of
Brand & Presence
Today’s Session

3. Stage 1: The Groundwork Needed For A Home Based Profit Machine
1: Finding Your Topic: Initial Call
2: Discovering Your Clients Needs, Wants, & Desires
3: Discovering Your Clients Fears, Problems & Challenges
4: Discovering Your Clients What Entertains Your Clients
5: Discovering Your Clients What Excites Your Clients
6: Discovering Your Clients What Influences Your Clients
7: Groundwork Into Framework
8: Creating Your Solution
9: Belief In Your Creation
10: Branding Your CBB
11: Building An Online Presence
12: Building An Social Media Following
13: Building An Social Media Community
Stage 1
Where We Are Now

4. 2: Products Low Ticket Down-sells
1: Products Core Offer
3: Products Premium Offer
4: Products Continuity Offer
5: Products Referral Process
6: Products Cross-sell Opportunities
7: Pricing Your Value
8: Pricing A Offer That Gives You Sustainability
9: Pricing A Offer That Gives You Marketing Viability
Stage 2: How To Get You Un-Stuck And Create Your Products & Pricing
Stage 2
Deep On Framework
In Stage Two
Taking Your Framework
Into A Profitable
Business

5. At This Stage We Should Have A Brand
Name But If Not We Will Cover
7 Crucial Groundwork Branding Stages…
Section 1: Branding Your HBB

6. 1. Brand Name
Should Help Bring Clarity To What You Do
Where Possible
Example:
Big Business Events - Hold Big Business Events
Rockstar Social - Help People To Become Rockstars At Social
1: Brand Name

7. 2. Mission:
This Is Where You Describe Your Mission
You Will See Shortly How Easy We Have
Made It For You
2: Mission

8. Stage 2: Knowing What You Do Mission
Statement
We Help _Coaches_
To _Build A Coaching Based Business That
Gives Them A Better Life & Income_
Through _Industry Insider Information &
Experience No One Else Could Teach Them_
2: Mission

9. Stage 2: Knowing What You Do Mission
Statement
We/I Help _______________
To _____________________
Through ________________
2: Mission

10. Example
1. We Have To Feel The Client Can Get A Result
2. We Don’t Work With Clients With A High
Skepticism
3. We Will Be Direct When We Have To If We Feel
The Result Is Being Compromised
4. We Guide Not Do It For People
5. We Are Stronger Together
3: Values

11. Example
1. 1x Client Qualifier
2. 1x Client Behaviour
3. 1 x Coaching Style Indicator
4. 1x Where You Draw The Line
5. 1x Belief Which You Should Communicate
3: Values

12. Example
1. 1x Client Qualifier
2. 1x Client Behaviour
3. 1 x Coaching Style Indicator
4. 1x Where You Draw The Line
5. 1x Belief Which You Should Communicate
3: Values

13. 3 Easy Steps To Create A Brand Story
1. Where You Were/Introduction:
4: Brand Story

14. 3 Easy Steps To Create A Brand Story
2.Conflict/Issues/Lightbulb Moment
4: Brand Story

15. 3 Easy Steps To Create A Brand Story
3.Resolution/New Result/New Creation
4: Brand Story

16. Example
Where You Were:
Spent the last 4 years training business
owners all over the world on business and
social media.
4: Brand Story

17. Example
Conflict:
Noticed more and more how entrepreneurs were conflicted because becoming successful in
business was taking so much time, stress, causing them, financial pressure, and taking them
away from their actual goals.
Often the goals were unidentified, income was ruling there lives, when getting more time back,
creating more freedom in their life, enjoying spending time with there families and there
conflicts where holding them back. We found that often the business model itself was a big
part of the problem in the first place, we fixed countless models, but often found some
entrepreneurs were to invested or to deep in the process, meant that they were resistant to
change because that is the only way they knew.
Knowing a model that took me ten years to find that solved the problems and still delivered the
income, we were conflicted around teaching the industry knowledge and sharing the model.
4: Brand Story

18. Example
Resolution:
Discussing further with our team, we decided in the pandemic that it was
time to share that model. With so many more clients looking for change
and looking to find another way, we felt the circumstances for many had
opened their mind and made them look at life differently.
However knowing the pitfalls of sharing a successful model.
We built a process to carefully select the right people to teach and train
would wanted the coach life and to become a difference maker.
4: Brand Story

19. Who Have You Helped Get The Results That
The Clients Want?
5: Success Stories

20. People Buy Solutions And Results

21. If You Have Clients
1. Video Testimonials
2. Video Interviews
3. Journey Of Change Case Study
4. Online Reviews
5. Collect As You Go Along Portfolio
5a. Remember To Build Into Process
5: Success Stories

22. If You Don’t Have Clients
1. You
2. Family Examples
3. Friends Examples
4. Low Ticket Examples (NOT FREE & WHY)
5. Collect As You Progress
5a. Build Into Future Process
5: Success Stories

23. Logo Simple Branding
Colours Make Sure Appeal To Clients
Keep Consistent
Places
Fivver
Upwork
Can go higher end
6. Visuals

24. Not The Most Essential
However Is Useful Especially If The Brand Name
Doesn’t Instantly Communicate What You Do
Use A Tagline To Communicate What You Do
Quickly And Settle Your Audience That They Are
In The Right Place
You Can Find Inspiration From Mission
Statement
7. Tagline

25. Choose
Section 2: Building An Initial Online Presence

26. Domain Names:
Buy Your Domain Names
.com BEST
.co.uk SECOND
Note: It Is Also Worth Buying Your Own Name Domain
Sites We Use
123 reg
Go Daddy
Section 2: Building An Initial Online Presence

27. Websites:
You Can Start Without A Website
Although This Is Something You Will Need At Some Stage
We Will Cover This In Detail Later
However Some Suggestions For You In Case It Is A Concern Now
Build Your Own: CF, Wix
Landing Page: CF, Lead Pages
Low Cost Sites: HC
Pro Sites: Steve
Section 2: Building An Initial Online Presence

28. Social Media :
Choose One TO Focus On
1. Facebook
2. Instagram
3. LinkedIn
4. YouTube
5. Twitter
All Attention Goes Towards What Pool You’re Clients Are Swimming
IN
Section 2: Building An Initial Online Presence

29. Section 2: Building An Initial Online Presence
Is The Pool, Facebook, Instagram, LinkedIn?

30. You Should Have Or Can Now Work On Coming Up With 5 Of The
Following
1. Clients Top 5 Needs
2. Clients Top 5 Wants
3. Clients Top 5 Desires
4. Clients Top 5 Fears
5. Clients Top 5 Problems
6. 5 Things That Excite Your Clients
7. 5 Things That Entertain Your Clients

31. You Should Have Or Can Now Work On Coming Up With 5 Of The
Following
Stage 1: Homework
7 x 5 = 35
To Write These UP

32. You Should Have Or Can Now Work On Coming Up With 5 Of The
Following
Homework
Turn These Into 35
Social Media
Headlines/Posts

33. 35 Social Media Post From The Needs, Wants, Desires, Fears,
Problems, Excitement, Entertainment

34. Consistency & Organisation

35. Example
Trello Board
Your Content
This Will Give
You

36. 3. Consistency & Organisation
Add The 35 Messages To
A Trello Board
This Will Help Us IN The
Next Stages

37. 4. Educational Message & Distribution

38. 4. Educational Message & Distribution
Add At Least 10
Educational Messages
About Your Product Or
Service To Trello Board

39. Purpose Is To Build Depth Not Width
I Am Looking For You To Build True
Followers Who Then Turn Into Fans
Section 3: Building An Online Social Media Following

40. You Do This By Stick To The Magnetic
Messaging We Have Created & Keep Your
Consistency
Section 3: Building An Online Social Media Following

41. Part 1: Standing Out As A Power Brand ON Social Media
1. Deep Understanding Of Your Clients
2. Content Formula That Directly Resonates
3. Consistency & Organisation
4. Educational Message & Distribution

42. Part 2: Standing Out As A Power Brand ON Social Media
7. Direct Hooks
8. Endearing Story
9. Trilateral Or Repletion Based Messages
10. Power Proposition
6. Ads In Profit Scale Strategy
5. Pin Drop Targeting

43. 1. Deep Understanding Of Your Clients
2. Content Formula That Directly Resonates
3. Consistency & Organisation
4. Educational Message & Distribution
This Is Where We Focus Now

44. We Are Looking To Build 100 True FANS
100 True Fans
Spend £1000
= £100,000
100 True Fans
Spend £10,000 With Us
= £1,000,000
Section 3: Building An Online Social Media Following

45. My Question To You Is…
Is There 100 People Out There That Need
What You Have?
Section 3: Building An Online Social Media Following

46. Section 4: Building An Online Social Media Community
The Best Way Is To Then Get Them Into Your Very Own Swimming Pool
Which Is A Facebook Group

47. Start A Facebook Group
Start Small
Invite 10 People Who Fit
The Criteria
Keep Inviting And
Directing The Right
People To Your Golden
Swimming Pool

48. 2: Products Low Ticket Down-sells
1: Products Core Offer
3: Products Premium Offer
4: Products Continuity Offer
5: Products Referral Process
6: Products Cross-sell Opportunities
7: Pricing Your Value
8: Pricing A Offer That Gives You Sustainability
9: Pricing A Offer That Gives You Marketing Viability
Stage 2: How To Get You Un-Stuck And Create Your Products & Pricing
Stage 2
Deep On Framework
In Stage Two
Taking Your Framework
Into A Profitable
Business

49. Next Time…
2: Products Low Ticket Down-sells
1: Products Core Offer
3: Products Premium Offer
4: Products Continuity Offer
Stage 2: Products & Pricing