The document provides an observation and analysis of a Max Retail Fashion store in Bangalore, India. Key details include the store's welcoming red and blue color scheme, spacious layout with 14 foot ceilings, and well-lit merchandise displays. Customers appeared to browse casually but over 65% made purchases. Employees were attentive without pushy sales scripts, matching the store's relaxed atmosphere. Products filled the space without crowding and were arranged clearly by price and function.
How To Start A Clothing Line?
1.1 Industry Analysis and Trends
It is very important to analyze the market conditions in order to start a business. Out of total retail stores, 64 % of the stores represent the non durable product stores. The revenues of the industry are approximately 1.3 trillion in dollars. The sales of the durable products are summed up as 757 billion dollars.
The Guide to Retail Business Planning quotes that there are sales of about $2.34 trillion which are 1.5 million more than establishment in the year 1995. The sector of non durable retailers had grown in the year 1995. It became the second largest sector in the economy. In the recent era the retail industry has faced a lot of changes. Retail industry is the domain industry of the small businesses in the economy. Small businesses represent the 75 % of retail stores. The discount stores have grown to a great extent in the recent past. Some industry analysts say that the discount stores have 3 times. The retail store like Wal-Mart is responsible for generating 1 job out of 16 new vacancies in the U.S. The retail customers of this era are much changed than the retail customers of the last decade. The perceptions, behaviors and attitudes of customers are much changed. It is need of the day to make new strategies for the businesses to deal with the new changes of he customers’ behaviors.
ACCA BSC APPLIED ACCOUNTANCY PROJECTS ,MBA UK ,USA ,MS,BBA,International Relations Projects are available
You can get MBA/BBA projects at low cost. I know all kind of referencing styles and providing projects to UK and USA students for last 6 years.
There is no need to worry about dead lines or plagiarism because I will provide you plagiarism free work under dead line.
Writing Help Benefits:
Paper’s genuineness and uniqueness GUARANTEED!
The building up of research and writing skills for boosting your academic career to the next level.
sparklessoft@gmail.com
www.sparklessoft.com
Mobile: 00923004604250
skype be.superior1
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
This document discusses distribution channels and strategies. It defines distribution channels as the set of organizations involved in making a product available to consumers. Common channel members discussed include manufacturers, distributors, retailers, and consumers. The document also summarizes the functions of marketing intermediaries like brokers and wholesalers in facilitating the flow of products. These intermediaries help reduce the number of transactions needed to make a sale. The summary concludes by briefly mentioning wholesaler marketing decisions around target markets, product selection, pricing, promotion, and place.
This document outlines a business plan for a new handbag brand called "P@n$#! Handbags" in India. It discusses the major players in the Indian handbag market and market research showing increasing demand. The objectives are to make Indian women look classy and trendy while being a loyal handbag brand. A SWOT analysis and marketing mix are presented, targeting college girls, housewives, teens and working women. The plan discusses product segmentation, positioning, differentiation and marketing channels. Budgets are outlined for equipment, furniture, and total capital and means of financing.
The document discusses various aspects of pricing strategy and methods. It defines pricing strategy as a plan for setting prices that considers factors like costs, competition, and demand. Some key determinants in setting prices are organizational objectives, costs, competition, and buyers' perceptions. Common pricing methods include cost-based pricing, demand-based pricing, and competition-based pricing. A company's pricing policy guides its overall pricing approach and specific pricing methods are then used to set prices regularly.
The document provides an observation and analysis of a Max Retail Fashion store in Bangalore, India. Key details include the store's welcoming red and blue color scheme, spacious layout with 14 foot ceilings, and well-lit merchandise displays. Customers appeared to browse casually but over 65% made purchases. Employees were attentive without pushy sales scripts, matching the store's relaxed atmosphere. Products filled the space without crowding and were arranged clearly by price and function.
How To Start A Clothing Line?
1.1 Industry Analysis and Trends
It is very important to analyze the market conditions in order to start a business. Out of total retail stores, 64 % of the stores represent the non durable product stores. The revenues of the industry are approximately 1.3 trillion in dollars. The sales of the durable products are summed up as 757 billion dollars.
The Guide to Retail Business Planning quotes that there are sales of about $2.34 trillion which are 1.5 million more than establishment in the year 1995. The sector of non durable retailers had grown in the year 1995. It became the second largest sector in the economy. In the recent era the retail industry has faced a lot of changes. Retail industry is the domain industry of the small businesses in the economy. Small businesses represent the 75 % of retail stores. The discount stores have grown to a great extent in the recent past. Some industry analysts say that the discount stores have 3 times. The retail store like Wal-Mart is responsible for generating 1 job out of 16 new vacancies in the U.S. The retail customers of this era are much changed than the retail customers of the last decade. The perceptions, behaviors and attitudes of customers are much changed. It is need of the day to make new strategies for the businesses to deal with the new changes of he customers’ behaviors.
ACCA BSC APPLIED ACCOUNTANCY PROJECTS ,MBA UK ,USA ,MS,BBA,International Relations Projects are available
You can get MBA/BBA projects at low cost. I know all kind of referencing styles and providing projects to UK and USA students for last 6 years.
There is no need to worry about dead lines or plagiarism because I will provide you plagiarism free work under dead line.
Writing Help Benefits:
Paper’s genuineness and uniqueness GUARANTEED!
The building up of research and writing skills for boosting your academic career to the next level.
sparklessoft@gmail.com
www.sparklessoft.com
Mobile: 00923004604250
skype be.superior1
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
This document discusses distribution channels and strategies. It defines distribution channels as the set of organizations involved in making a product available to consumers. Common channel members discussed include manufacturers, distributors, retailers, and consumers. The document also summarizes the functions of marketing intermediaries like brokers and wholesalers in facilitating the flow of products. These intermediaries help reduce the number of transactions needed to make a sale. The summary concludes by briefly mentioning wholesaler marketing decisions around target markets, product selection, pricing, promotion, and place.
This document outlines a business plan for a new handbag brand called "P@n$#! Handbags" in India. It discusses the major players in the Indian handbag market and market research showing increasing demand. The objectives are to make Indian women look classy and trendy while being a loyal handbag brand. A SWOT analysis and marketing mix are presented, targeting college girls, housewives, teens and working women. The plan discusses product segmentation, positioning, differentiation and marketing channels. Budgets are outlined for equipment, furniture, and total capital and means of financing.
The document discusses various aspects of pricing strategy and methods. It defines pricing strategy as a plan for setting prices that considers factors like costs, competition, and demand. Some key determinants in setting prices are organizational objectives, costs, competition, and buyers' perceptions. Common pricing methods include cost-based pricing, demand-based pricing, and competition-based pricing. A company's pricing policy guides its overall pricing approach and specific pricing methods are then used to set prices regularly.
This document outlines the business plan for Loving Pizza, including its mission, vision, objectives, opportunities, threats, interior design, pricing, marketing strategies, segmentation, targeting, positioning, customer service, and competitors. The key points are that Loving Pizza's mission is to be the best pizza for every occasion, its vision is to make food conveniently available to improve customer well-being, and its objectives include 50% recognition of new products and increasing profits and customer satisfaction.
This document provides an overview and analysis of the Spanish fashion retailer Zara. It begins with an introduction to the company's history and operations. It then includes sections on a SWOT analysis, Porter's Five Forces analysis, a PESTLE analysis, and a conclusion. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors that affect Zara. It finds that factors like trade agreements, labor costs, brand perception, technology use, sustainability efforts, and fast fashion impacts all influence Zara's business environment. The document concludes that Zara's unique supply chain and efficient operations give it a competitive advantage in the market.
McDonald's has established an extensive supply chain and distribution network in India to source and deliver ingredients for its restaurants. Key aspects of its system include:
1) Establishing geographically diverse suppliers that meet stringent quality standards.
2) Using an e-procurement system called Emac Digital to facilitate ordering from major and small suppliers.
3) Maintaining a cold chain through centralized distribution centers and temperature-controlled transportation.
4) Outsourcing logistics and distribution to partners like AFL Logistics and Radhakrishna Foodland Ltd. to ensure nationwide coverage.
Potential competitors pose medium pressure as entry barriers are high due to Walmart's distribution systems and brand name. Rivalry among established companies is also medium as Target is Walmart's strongest competitor who has carved out its niche. Buyers and substitutes exert low pressure as Walmart offers convenience and low prices not found elsewhere while suppliers have low to medium bargaining power, depending on their size. Complementors also pose low pressure as they do not significantly affect Walmart's business model.
Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
The document discusses marketing mix principles, focusing on pricing strategies. It defines key pricing concepts like list price, discounts, and payment terms. It then examines different pricing strategies businesses use like penetration pricing, skimming pricing, competition pricing, product line pricing, bundle pricing, and psychological pricing. The goal of these strategies is to maximize profits by finding the optimal price point that considers costs, competition, customer willingness to pay, and other factors. Pricing is an important element of the marketing mix as it directly generates revenue.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
This document is a presentation on creating and choosing customer value. It discusses key topics like customer satisfaction, loyalty and lifetime value. It covers determining customer perceived value, quality factors and the importance of customer relationships. The presentation also examines market segmentation, targeting specific segments, and analyzing the consumer buying decision process. It provides overviews of concepts like the product lifecycle, brand positioning and using customer databases.
Channel power refers to the ability of one channel member, typically the manufacturer, to influence the behavior of other members in the distribution channel. The manufacturer can exert different types of power over intermediaries, including coercive power through threats, reward power by providing incentives, legitimate power by enforcing contracts, expert power through product knowledge, and referent power through their reputation and image. Proper use of these powers allows manufacturers to motivate channel partners to perform as needed, but excessive or improper use can damage relationships and trust over time.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This document discusses Procter & Gamble's product line and product mix. It was founded in 1837 by William Procter and James Gamble. It has a wide range of product lines including baby care, family care, feminine care, grooming, hair care, skin care, oral care, personal care, fabric care, and home care. The product mix includes the total number of products across all lines. It discusses the length, width, depth, and consistency of P&G's product mix. Length is the total number of products, width is the number of product lines, depth is variations within a line, and consistency refers to production, distribution, and end use. Successfully managing the product mix can help a company
Market coverage is the assessment of the marketplace and subsequent determination of how much of the marketplace the business should cover with their advertisement for a particular product or service.
The document provides guidance on developing an effective marketing plan. It explains that a marketing plan should include:
1) An analysis of the business situation including details on the target market, competitors, and the company's strengths.
2) Specific marketing goals and objectives along with strategies for products/services, pricing, promotion, and placement.
3) Financial plans with projected income statements, cash flows, and balance sheets to show how the marketing strategies will be funded and be profitable.
4) Metrics for evaluating the marketing plan's performance and making adjustments to keep the business on track to achieve its goals.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
This document discusses target markets and market segmentation. It defines a target market as the specific group of customers a company aims its products and marketing towards. There are four main types of market segmentation: demographic (such as age, gender, income), geographic, psychographic, and behavioral. The document provides examples of how different industries segment their markets based on these criteria and discusses strategies for targeting multiple market segments.
Mang Inasal targets teenagers aged 15-26 who want affordable meals to fill their stomach. It fills a niche in the fast food market of P6 billion by offering barbecue meals from P49-99 with unlimited rice and soup. Mang Inasal promotes through TV, events, and experiences, and has locations nationwide to target teenagers who can choose affordable meals at McDonald's, Jollibee, or Mang Inasal.
Zara is a leading global fashion retailer founded in 1975 in Spain. It has over 1500 stores worldwide generating over $8.6 billion in annual sales. Zara's success is due to its ability to deliver new fashion-forward designs to stores twice a week through an efficient logistics and distribution system. This rapid replenishment of inventory keeps consumers visiting Zara stores an average of 17 times per year. Moving forward, Zara aims to continue its expansion into new markets while growing its online presence to maintain its brand's perception of constant newness and fresh styles.
The document discusses the perspectives of various stakeholders on the opening of a new Tesco store. It presents a diagram showing different stakeholder groups' levels of interest and influence. Customers are interested but have low influence. Staff influence and interest varies depending on their role. Suppliers and owners have high interest and influence. The community and government have differing views. The scenarios then discusses the views of specific stakeholders, including the Tesco managing director, a head teacher, community warden, single mom, and small store owner, who have differing opinions on the potential impacts and benefits of the new store. Finally, it discusses how some stakeholders may work together or have conflicting views.
P&G has been conducting market research since 1837 to understand customer needs and preferences. It established a dedicated market research department in 1924 and developed both qualitative and quantitative research tools. Through the extensive use of tools like blind tests, concept testing, and surveys, P&G gains insights into new product ideas and ensures existing products meet customer needs. The company also diversified its product portfolio across multiple categories and geographic regions based on market research findings.
The document outlines Maurice Maas's brand activation strategy, which focuses on meaningful interaction between brands and consumers to create conversation value and brand advocacy. It emphasizes facilitating experiences for consumers centered around their latent concerns through getverstising (pull marketing) rather than interruptive advertising. The goal is to spread ideas virally by making brands relevant and memorable through these experiences.
This document outlines the business plan for Loving Pizza, including its mission, vision, objectives, opportunities, threats, interior design, pricing, marketing strategies, segmentation, targeting, positioning, customer service, and competitors. The key points are that Loving Pizza's mission is to be the best pizza for every occasion, its vision is to make food conveniently available to improve customer well-being, and its objectives include 50% recognition of new products and increasing profits and customer satisfaction.
This document provides an overview and analysis of the Spanish fashion retailer Zara. It begins with an introduction to the company's history and operations. It then includes sections on a SWOT analysis, Porter's Five Forces analysis, a PESTLE analysis, and a conclusion. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors that affect Zara. It finds that factors like trade agreements, labor costs, brand perception, technology use, sustainability efforts, and fast fashion impacts all influence Zara's business environment. The document concludes that Zara's unique supply chain and efficient operations give it a competitive advantage in the market.
McDonald's has established an extensive supply chain and distribution network in India to source and deliver ingredients for its restaurants. Key aspects of its system include:
1) Establishing geographically diverse suppliers that meet stringent quality standards.
2) Using an e-procurement system called Emac Digital to facilitate ordering from major and small suppliers.
3) Maintaining a cold chain through centralized distribution centers and temperature-controlled transportation.
4) Outsourcing logistics and distribution to partners like AFL Logistics and Radhakrishna Foodland Ltd. to ensure nationwide coverage.
Potential competitors pose medium pressure as entry barriers are high due to Walmart's distribution systems and brand name. Rivalry among established companies is also medium as Target is Walmart's strongest competitor who has carved out its niche. Buyers and substitutes exert low pressure as Walmart offers convenience and low prices not found elsewhere while suppliers have low to medium bargaining power, depending on their size. Complementors also pose low pressure as they do not significantly affect Walmart's business model.
Fantasies in Frosting is a cupcake store which already has a reputable name in the wedding cake industry. They want to expand to the retail market and also opened the store to a new place in Moorhead area.
The document discusses marketing mix principles, focusing on pricing strategies. It defines key pricing concepts like list price, discounts, and payment terms. It then examines different pricing strategies businesses use like penetration pricing, skimming pricing, competition pricing, product line pricing, bundle pricing, and psychological pricing. The goal of these strategies is to maximize profits by finding the optimal price point that considers costs, competition, customer willingness to pay, and other factors. Pricing is an important element of the marketing mix as it directly generates revenue.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
This document is a presentation on creating and choosing customer value. It discusses key topics like customer satisfaction, loyalty and lifetime value. It covers determining customer perceived value, quality factors and the importance of customer relationships. The presentation also examines market segmentation, targeting specific segments, and analyzing the consumer buying decision process. It provides overviews of concepts like the product lifecycle, brand positioning and using customer databases.
Channel power refers to the ability of one channel member, typically the manufacturer, to influence the behavior of other members in the distribution channel. The manufacturer can exert different types of power over intermediaries, including coercive power through threats, reward power by providing incentives, legitimate power by enforcing contracts, expert power through product knowledge, and referent power through their reputation and image. Proper use of these powers allows manufacturers to motivate channel partners to perform as needed, but excessive or improper use can damage relationships and trust over time.
The document discusses the marketing mix, also known as the 7Ps of marketing. It describes each element of the marketing mix (product, price, place, promotion, people, physical evidence, and process) and how marketers use the marketing mix to satisfy customers and gain a competitive advantage. It also discusses how marketers analyze buyer behavior, assemble the appropriate marketing mix based on target customers, and develop a marketing plan to implement marketing strategies and achieve marketing objectives.
This document discusses Procter & Gamble's product line and product mix. It was founded in 1837 by William Procter and James Gamble. It has a wide range of product lines including baby care, family care, feminine care, grooming, hair care, skin care, oral care, personal care, fabric care, and home care. The product mix includes the total number of products across all lines. It discusses the length, width, depth, and consistency of P&G's product mix. Length is the total number of products, width is the number of product lines, depth is variations within a line, and consistency refers to production, distribution, and end use. Successfully managing the product mix can help a company
Market coverage is the assessment of the marketplace and subsequent determination of how much of the marketplace the business should cover with their advertisement for a particular product or service.
The document provides guidance on developing an effective marketing plan. It explains that a marketing plan should include:
1) An analysis of the business situation including details on the target market, competitors, and the company's strengths.
2) Specific marketing goals and objectives along with strategies for products/services, pricing, promotion, and placement.
3) Financial plans with projected income statements, cash flows, and balance sheets to show how the marketing strategies will be funded and be profitable.
4) Metrics for evaluating the marketing plan's performance and making adjustments to keep the business on track to achieve its goals.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
This document discusses target markets and market segmentation. It defines a target market as the specific group of customers a company aims its products and marketing towards. There are four main types of market segmentation: demographic (such as age, gender, income), geographic, psychographic, and behavioral. The document provides examples of how different industries segment their markets based on these criteria and discusses strategies for targeting multiple market segments.
Mang Inasal targets teenagers aged 15-26 who want affordable meals to fill their stomach. It fills a niche in the fast food market of P6 billion by offering barbecue meals from P49-99 with unlimited rice and soup. Mang Inasal promotes through TV, events, and experiences, and has locations nationwide to target teenagers who can choose affordable meals at McDonald's, Jollibee, or Mang Inasal.
Zara is a leading global fashion retailer founded in 1975 in Spain. It has over 1500 stores worldwide generating over $8.6 billion in annual sales. Zara's success is due to its ability to deliver new fashion-forward designs to stores twice a week through an efficient logistics and distribution system. This rapid replenishment of inventory keeps consumers visiting Zara stores an average of 17 times per year. Moving forward, Zara aims to continue its expansion into new markets while growing its online presence to maintain its brand's perception of constant newness and fresh styles.
The document discusses the perspectives of various stakeholders on the opening of a new Tesco store. It presents a diagram showing different stakeholder groups' levels of interest and influence. Customers are interested but have low influence. Staff influence and interest varies depending on their role. Suppliers and owners have high interest and influence. The community and government have differing views. The scenarios then discusses the views of specific stakeholders, including the Tesco managing director, a head teacher, community warden, single mom, and small store owner, who have differing opinions on the potential impacts and benefits of the new store. Finally, it discusses how some stakeholders may work together or have conflicting views.
P&G has been conducting market research since 1837 to understand customer needs and preferences. It established a dedicated market research department in 1924 and developed both qualitative and quantitative research tools. Through the extensive use of tools like blind tests, concept testing, and surveys, P&G gains insights into new product ideas and ensures existing products meet customer needs. The company also diversified its product portfolio across multiple categories and geographic regions based on market research findings.
The document outlines Maurice Maas's brand activation strategy, which focuses on meaningful interaction between brands and consumers to create conversation value and brand advocacy. It emphasizes facilitating experiences for consumers centered around their latent concerns through getverstising (pull marketing) rather than interruptive advertising. The goal is to spread ideas virally by making brands relevant and memorable through these experiences.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
Community health nursing involves promoting health, preventing disease, and managing factors affecting health at the community level. It aims to raise the overall health status of populations. A community is defined as a group of people living in a specific geographical area with common characteristics or interests. Community health nursing utilizes the nursing process to provide care to individuals, families, population groups, and communities. It combines public health science with nursing skills and social assistance. The community is considered the patient, with the family as the unit of care.
This document outlines the structure and content for a sample marketing management project. It includes sections on the cover page, index, introduction, competitors, product details, pricing, packaging, distribution, promotion, findings, conclusion, and appendices. The project aims to provide students a template to develop a marketing plan for a selected product, modify it with their own creativity, and demonstrate their understanding of key marketing concepts. It guides students through developing various elements of the marketing mix and product details over 24-30 pages.
This document provides an overview of a marketing campaign for Nestea powdered iced tea. It outlines research conducted including consumer interviews and store visits. It identifies teens and young adults as the target market. The problem is that Nestea, as a mature brand, risks becoming taken for granted. The objectives are to refresh Nestea's brand image and revive interest among teens and young adults. The proposed "Rewind" campaign idea celebrates Nestea's 30th anniversary in the Philippines and revives its positioning as a refreshing beverage. Suggested executions include flash mobs, on-campus dance challenges and promotions, and an interactive installation providing refreshing mist and drinks.
This slides were made for a marketing presentation that discussed insights from the users of the brand, Lee Jeans. However, these are simply the cover slides to showcase the overall design of the presentation.
This presentation discusses the possible target markets/aggregates for a low-end make-up brand in the Philippines. It classifies the brand's customers according to an emerging, current and competitive aggregate.
Elle Travel Bags, Integrated Marketing and Communications CampaignYsabel Camus
This document discusses research findings from interviews about travel bag brand perceptions and shopping behaviors. It segments consumers into three groups: Current, Competitive, and Emerging.
The Current consumer is described as a single, urban professional female aged 25-31 who enjoys traveling, shopping frequently and considers her bag a reflection of her style. The Competitive consumer is portrayed as a married 30-50 year old homemaker who travels internationally twice a year with family. The Emerging consumer is a college-aged 19-21 year old who travels domestically a few times a year with family while budgeting allowances.
The document discusses Maybelline's target market of women ages 18-28 in socioeconomic classes C1 and B. It notes an insight that makeup should be about bringing out one's "inner you" rather than masking oneself. The strategic message is that if consumers want their inner beauty to shine through, they should use Maybelline mascara. The document proposes the tagline "Reveal What's Real" to convey that Maybelline sells inner beauty rather than just physical beauty.
Digital Media Strategy for Resorts World ManilaYsabel Camus
This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
SMART C Beverage, Marketing PresentationYsabel Camus
This was an Integrated Marketing Campaign made for a Ready to Drink Beverage called, Smart C+. This presentation was named the best strategy by the marketing director of the brand.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology