How To Start A Clothing Line?
1.1 Industry Analysis and Trends
It is very important to analyze the market conditions in order to start a business. Out of total retail stores, 64 % of the stores represent the non durable product stores. The revenues of the industry are approximately 1.3 trillion in dollars. The sales of the durable products are summed up as 757 billion dollars.
The Guide to Retail Business Planning quotes that there are sales of about $2.34 trillion which are 1.5 million more than establishment in the year 1995. The sector of non durable retailers had grown in the year 1995. It became the second largest sector in the economy. In the recent era the retail industry has faced a lot of changes. Retail industry is the domain industry of the small businesses in the economy. Small businesses represent the 75 % of retail stores. The discount stores have grown to a great extent in the recent past. Some industry analysts say that the discount stores have 3 times. The retail store like Wal-Mart is responsible for generating 1 job out of 16 new vacancies in the U.S. The retail customers of this era are much changed than the retail customers of the last decade. The perceptions, behaviors and attitudes of customers are much changed. It is need of the day to make new strategies for the businesses to deal with the new changes of he customers’ behaviors.
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A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Forever 21 is an American fast fashion retailer founded in 1984 in California that sells affordable clothing, accessories, and beauty products for men, women, and kids. It operates over 700 stores worldwide and has over $4 billion in annual sales. Forever 21 targets young customers ages 13-30 by offering the latest trends at low prices both in stores and online. It uses various marketing strategies like social media, promotions, and psychological pricing to attract its target audience.
This document provides an overview of Flipkart, India's largest e-commerce company. It discusses Flipkart's founding, operations, acquisitions, financing, exclusive product launches, in-house products, and awards. It also provides context on the Indian e-commerce industry landscape, including market size and growth drivers. Key points include that Flipkart is India's largest e-commerce player, was founded in 2007, and has raised over $2 billion in funding to date. The Indian e-commerce market is growing rapidly at 30% annually but cash on delivery is very common in India.
This document provides an overview of a research project conducted on the consumer behavior and perception of women towards Lakme cosmetic products. It includes an acknowledgement section thanking those who supported and guided the research. It also includes a certificate verifying the completion of the project. The document consists of 16 chapters that cover topics such as an introduction to consumer behavior and perception, a literature review on the cosmetic industry and Lakme, the research methodology used which involved surveys, an analysis and interpretation of the survey results, findings of the research, suggestions based on the findings, and a conclusion. The overall purpose of the research was to understand the consumer behavior and perception of women regarding awareness and purchase of Lakme cosmetic products.
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
Environment and CSR activities analysis of Walton Bangladesh Makhsudul Hasan
Walton Hi-Tech Industries Limited is a leading Bangladeshi electronics company founded in 1977. It has grown to become one of the largest taxpayers in Bangladesh and has a strong impact on the national economy. Walton operates in the steel, electronics, and automotive industries and has received awards for its contributions, including multiple Dhaka International Trade Fair awards. The company analyzes various external factors like the political, economic, technological, sociocultural, and international environments that could impact its business. Internally, it considers owners and directors, employees, and its physical work environment.
This document provides details about the internship of Noorul Islam Saiful at Crystal Composite Ltd, including:
1) An introduction to Crystal Composite Ltd and overview of its facilities and production capacities.
2) Details about the different departments within the company including knitting, dyeing, finishing, garments production, and support functions.
3) The first chapter focuses on the knitting section and provides definitions and classifications of knitting, descriptions of knitting structures and processes, and specifics of Crystal Composite Ltd's knitting operations.
Odel is a major retailer in Sri Lanka known for its fashion offerings. Founded in 1990, Odel began as a small business selling clothes from the founder's car and has grown to include multiple store locations offering clothing, accessories, home goods and more. Odel aims to house the latest fashion trends and be a premier shopping destination, offering elegant, stylish products at reasonable prices. The company has over 3,000 employees and annual revenues of over $3.8 billion.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Forever 21 is an American fast fashion retailer founded in 1984 in California that sells affordable clothing, accessories, and beauty products for men, women, and kids. It operates over 700 stores worldwide and has over $4 billion in annual sales. Forever 21 targets young customers ages 13-30 by offering the latest trends at low prices both in stores and online. It uses various marketing strategies like social media, promotions, and psychological pricing to attract its target audience.
This document provides an overview of Flipkart, India's largest e-commerce company. It discusses Flipkart's founding, operations, acquisitions, financing, exclusive product launches, in-house products, and awards. It also provides context on the Indian e-commerce industry landscape, including market size and growth drivers. Key points include that Flipkart is India's largest e-commerce player, was founded in 2007, and has raised over $2 billion in funding to date. The Indian e-commerce market is growing rapidly at 30% annually but cash on delivery is very common in India.
This document provides an overview of a research project conducted on the consumer behavior and perception of women towards Lakme cosmetic products. It includes an acknowledgement section thanking those who supported and guided the research. It also includes a certificate verifying the completion of the project. The document consists of 16 chapters that cover topics such as an introduction to consumer behavior and perception, a literature review on the cosmetic industry and Lakme, the research methodology used which involved surveys, an analysis and interpretation of the survey results, findings of the research, suggestions based on the findings, and a conclusion. The overall purpose of the research was to understand the consumer behavior and perception of women regarding awareness and purchase of Lakme cosmetic products.
Before you start writing your clothing line business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample Blozom Boutique clothing line business plan example for you to get a good idea about how a perfect clothing line business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/clothing-line-business-plan-example
Environment and CSR activities analysis of Walton Bangladesh Makhsudul Hasan
Walton Hi-Tech Industries Limited is a leading Bangladeshi electronics company founded in 1977. It has grown to become one of the largest taxpayers in Bangladesh and has a strong impact on the national economy. Walton operates in the steel, electronics, and automotive industries and has received awards for its contributions, including multiple Dhaka International Trade Fair awards. The company analyzes various external factors like the political, economic, technological, sociocultural, and international environments that could impact its business. Internally, it considers owners and directors, employees, and its physical work environment.
This document provides details about the internship of Noorul Islam Saiful at Crystal Composite Ltd, including:
1) An introduction to Crystal Composite Ltd and overview of its facilities and production capacities.
2) Details about the different departments within the company including knitting, dyeing, finishing, garments production, and support functions.
3) The first chapter focuses on the knitting section and provides definitions and classifications of knitting, descriptions of knitting structures and processes, and specifics of Crystal Composite Ltd's knitting operations.
Odel is a major retailer in Sri Lanka known for its fashion offerings. Founded in 1990, Odel began as a small business selling clothes from the founder's car and has grown to include multiple store locations offering clothing, accessories, home goods and more. Odel aims to house the latest fashion trends and be a premier shopping destination, offering elegant, stylish products at reasonable prices. The company has over 3,000 employees and annual revenues of over $3.8 billion.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
The document analyzes India's apparel industry. It discusses that the industry contributes 2% to India's GDP and is one of the country's fastest growing segments. It also outlines the various stages of apparel manufacturing such as design, pattern making, cutting, sewing, and finishing. Additionally, the summary provides statistics on India's apparel imports and exports from 2015-16 to 2019-20. It notes that while India was once a leader in apparel exports, Bangladesh has now surpassed it due to cheaper labor and fewer strikes. The conclusion suggests India can increase its global apparel exports by focusing on its large cotton production and automating processes to use materials more efficiently.
Biba is an Indian women's clothing brand founded in 1988 specializing in ethnic wear. It has grown to over 150 brand outlets and 225 multi-brand outlets. Biba's founder, Meena Bindra, started the company from her home in New Delhi with an 8000 rupee loan. Biba has since partnered with Bollywood for movie-inspired collections and collaborated with designers like Manish Arora, Rohit Bal, and Anju Modi. Visual merchandising plays an important role in Biba's brand identity and sales through elements like signs, displays, lighting, and seasonal themes.
The document provides a marketing plan for Salon Praba in 2011, including a situational analysis of the market, customers, competitors and the salon's finances and strengths/weaknesses. It sets objectives to increase profits and customer base. The plan recommends strategies around segmentation, targeting, positioning and the marketing mix to help achieve the objectives and enhance the salon's performance.
The document outlines plans to open a women's clothing and accessories boutique called Stylista Couture in Lucknow, India. The vision is to provide fashionable products at affordable prices to become the top value fashion boutique in the country. Objectives include establishing a unique boutique, providing quality clothing at reasonable prices, achieving profit in the first year, and increasing customers annually. The boutique will offer apparel, accessories, and style assessments for women ages 20-55 and have onsite tailors.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
Lifestyle Departmental Store in Lower Parel, Mumbai has 4 main concepts - Lifestyle, Men's Wear, Ladies Western & Ethnic Wear, and Shoe Mart. The store follows standard operating procedures like daily stock replenishment and removal of old stock. Sales associates are trained to greet customers with a smile and thank them. While targets must be met, customer service is the top priority. Maintaining loyalty programs and quality customer relationships are crucial to the store's success, as weekends account for 50% of weekly sales.
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
This presentation is about the organization structure of fashion boutique. It is a self done work. The organization structure was created according to my on idea about the fashion boutique. It was an activity under the MBA subject (Organization analysis and processes- OAP)
Pantaloon Retail (India) Limited is India's largest retailer operating over 1000 stores across 73 cities. It was originally incorporated in 1987 and has grown over the years through acquisitions and expanding its portfolio of private label brands. Pantaloon's vision is to deliver everything to every Indian consumer profitably. It aims to infuse confidence in Indian brands and be efficient and cost-conscious. The company operates various apparel brands like Pantaloons, Allen Solly and third-party brands. Major competitors include Shoppers Stop and Lifestyle. Pantaloon achieves growth through expanding consumer purchasing power and the organized retail sector in India.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
This document discusses marketing strategies for Revlon and Maybelline cosmetics. It provides profiles of each company, including their objectives, competitive advantages, advertising strategies, market segmentation approaches, and compares their prices. Revlon's objective is to be a global beauty leader through consistent growth. Maybelline aims to be the number one color cosmetics brand by expanding into new categories and markets. Their advertising and segmentation tactics are also described.
- Port of Miami Boutique is a women's clothing and accessories boutique in Nassau, Bahamas targeting women ages 15-30 with disposable income. Its mission is to provide an inexpensive yet pleasant shopping experience that boosts customers' confidence and beauty.
- It is founded equally by Val Butler and Amber Rolle, who each have retail experience. The boutique will be located on Bay Street in Nassau and offer unique, exclusive styles at affordable prices.
- Challenges include delays, inventory issues, costs, and competition. Year 1 goals are to raise awareness, engage the community, reach $162k in sales, and acquire 5,000 customer contacts. Positioning focuses on
This document provides an executive summary of a research report on supply chain management and store operations at Pantaloon Retail India Pvt. Ltd. The summary discusses inventory management processes at the company's warehouses and stores, including inward and outward processes. It also examines shortages and damages to inventory at the warehouse and store level. The executive summary identifies problems contributing to shortages and damages and provides recommendations to address these issues.
This document provides information about Connect, a Chicago boutique store with two locations that specializes in versatile, water and wrinkle resistant clothing described as "Patagonia meets Prada." The target market is mid-to-upper income urban men and women aged 25-40 who have an active lifestyle. The positioning statement notes Connect provides stylish, comfortable clothing that can be worn in the office, restaurants or outdoors. The marketing problem is that consumers are unaware of the store locations and benefits of the clothing. The message strategy and ads will show the clothing is fashionable yet functional indoors and outdoors.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
The document analyzes India's apparel industry. It discusses that the industry contributes 2% to India's GDP and is one of the country's fastest growing segments. It also outlines the various stages of apparel manufacturing such as design, pattern making, cutting, sewing, and finishing. Additionally, the summary provides statistics on India's apparel imports and exports from 2015-16 to 2019-20. It notes that while India was once a leader in apparel exports, Bangladesh has now surpassed it due to cheaper labor and fewer strikes. The conclusion suggests India can increase its global apparel exports by focusing on its large cotton production and automating processes to use materials more efficiently.
Biba is an Indian women's clothing brand founded in 1988 specializing in ethnic wear. It has grown to over 150 brand outlets and 225 multi-brand outlets. Biba's founder, Meena Bindra, started the company from her home in New Delhi with an 8000 rupee loan. Biba has since partnered with Bollywood for movie-inspired collections and collaborated with designers like Manish Arora, Rohit Bal, and Anju Modi. Visual merchandising plays an important role in Biba's brand identity and sales through elements like signs, displays, lighting, and seasonal themes.
The document provides a marketing plan for Salon Praba in 2011, including a situational analysis of the market, customers, competitors and the salon's finances and strengths/weaknesses. It sets objectives to increase profits and customer base. The plan recommends strategies around segmentation, targeting, positioning and the marketing mix to help achieve the objectives and enhance the salon's performance.
The document outlines plans to open a women's clothing and accessories boutique called Stylista Couture in Lucknow, India. The vision is to provide fashionable products at affordable prices to become the top value fashion boutique in the country. Objectives include establishing a unique boutique, providing quality clothing at reasonable prices, achieving profit in the first year, and increasing customers annually. The boutique will offer apparel, accessories, and style assessments for women ages 20-55 and have onsite tailors.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
Lifestyle Departmental Store in Lower Parel, Mumbai has 4 main concepts - Lifestyle, Men's Wear, Ladies Western & Ethnic Wear, and Shoe Mart. The store follows standard operating procedures like daily stock replenishment and removal of old stock. Sales associates are trained to greet customers with a smile and thank them. While targets must be met, customer service is the top priority. Maintaining loyalty programs and quality customer relationships are crucial to the store's success, as weekends account for 50% of weekly sales.
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
This presentation is about the organization structure of fashion boutique. It is a self done work. The organization structure was created according to my on idea about the fashion boutique. It was an activity under the MBA subject (Organization analysis and processes- OAP)
Pantaloon Retail (India) Limited is India's largest retailer operating over 1000 stores across 73 cities. It was originally incorporated in 1987 and has grown over the years through acquisitions and expanding its portfolio of private label brands. Pantaloon's vision is to deliver everything to every Indian consumer profitably. It aims to infuse confidence in Indian brands and be efficient and cost-conscious. The company operates various apparel brands like Pantaloons, Allen Solly and third-party brands. Major competitors include Shoppers Stop and Lifestyle. Pantaloon achieves growth through expanding consumer purchasing power and the organized retail sector in India.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
This document discusses marketing strategies for Revlon and Maybelline cosmetics. It provides profiles of each company, including their objectives, competitive advantages, advertising strategies, market segmentation approaches, and compares their prices. Revlon's objective is to be a global beauty leader through consistent growth. Maybelline aims to be the number one color cosmetics brand by expanding into new categories and markets. Their advertising and segmentation tactics are also described.
- Port of Miami Boutique is a women's clothing and accessories boutique in Nassau, Bahamas targeting women ages 15-30 with disposable income. Its mission is to provide an inexpensive yet pleasant shopping experience that boosts customers' confidence and beauty.
- It is founded equally by Val Butler and Amber Rolle, who each have retail experience. The boutique will be located on Bay Street in Nassau and offer unique, exclusive styles at affordable prices.
- Challenges include delays, inventory issues, costs, and competition. Year 1 goals are to raise awareness, engage the community, reach $162k in sales, and acquire 5,000 customer contacts. Positioning focuses on
This document provides an executive summary of a research report on supply chain management and store operations at Pantaloon Retail India Pvt. Ltd. The summary discusses inventory management processes at the company's warehouses and stores, including inward and outward processes. It also examines shortages and damages to inventory at the warehouse and store level. The executive summary identifies problems contributing to shortages and damages and provides recommendations to address these issues.
This document provides information about Connect, a Chicago boutique store with two locations that specializes in versatile, water and wrinkle resistant clothing described as "Patagonia meets Prada." The target market is mid-to-upper income urban men and women aged 25-40 who have an active lifestyle. The positioning statement notes Connect provides stylish, comfortable clothing that can be worn in the office, restaurants or outdoors. The marketing problem is that consumers are unaware of the store locations and benefits of the clothing. The message strategy and ads will show the clothing is fashionable yet functional indoors and outdoors.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
FEASIBILITY REPORT ON BAKERY &CONFECTIONERYNakul Agrawal
This feasibility study examines opening a bakery and confectionery business with two outlets. It will produce and sell cakes, snacks, sweets, biscuits, bread and other items. The bakery will operate out of a 9,600 square foot facility with two 900 square foot retail outlets. It will employ staff across various roles like production, sales and management. Financial projections cover a three year period and make assumptions about costs, revenues, and other factors to assess the investment's viability.
This document summarizes the feasibility study for opening a bakery cafe called Confections by Design Bakery. It analyzes different service styles and determines that a fast casual style would be the best fit. It describes the types of food products that will be offered, how the business will make a profit through quality food and customer service. It also discusses the target location and markets, and analyzes the restaurant industry and lifecycle to support the feasibility of this concept.
The document provides details on a proposed fashion business called Rapunzel that sells ladies' accessories and frocks. It outlines the target market as middle to high class people in the local market initially focusing on a shop in Nugegoda. It describes product configurations in sizes, styles, designs, and materials. It discusses maintaining a customer database, advertising strategies, pricing models considering discounts and loyalty incentives, and a business model involving both online and offline sales through a showroom with a focus on expanding the Rapunzel brand regionally and internationally over time.
This feasibility report analyzes a proposed waste water system project. It recommends the project proceed based on identified needs in the community and project viability. Key points include: the existing system is deficient; a new system is needed to serve current and projected population; and the estimated capital costs and financing plan make the project economically feasible. The report provides background on the area's needs, outlines the proposed system components, and recommends next steps for further investigation and implementation.
This document discusses project planning and feasibility studies. It provides details on the importance of project planning, the basic components of a project plan, and the project planning process which involves 20 steps such as developing the project management plan, collecting requirements, defining the scope, and planning risk management. It also discusses what a feasibility study entails, including examining the market, organizational/technical, and financial aspects of a proposed project to determine its viability before significant resources are invested. A feasibility study aims to identify any issues that could prevent a project from being successful in the marketplace.
The document summarizes the final presentation of a clothing store called MONO that sells casual clothing, particularly for children. It discusses the business goals of gaining brand recognition and maximizing profits while minimizing losses. While the store had losses in the first quarter, marketing strategies like differentiation and cross-media advertising helped increase sales and performance in subsequent quarters. Inventory and human resources policies like staple merchandise and buying in smaller lots also helped reduce expenses and improve profits over 8 quarters of operations. In conclusion, options like selling the store or shares were proposed.
This document provides details for promoting and running a "SPANX Week" store promotion, including:
1) A timeline of advertising and promotional activities taking place from December 5-13, including newspaper ads, email blasts, and in-store signage and displays.
2) Instructions and tips for store employees to fully participate in and promote the event, such as making announcements and tracking participation goals.
3) Rules and procedures for giving customers entry forms to win prizes and details on incentive prizes for employees based on forms collected.
4) Contents and instructions for "SPANX Week" store kits being distributed, including media, signage, and materials. Support contacts are also provided.
Perfume Manufacturing Pre Feasibility ReportSumesh M
The document provides a pre-feasibility report for establishing a perfume manufacturing plant in the UAE. An Iranian client who imports and distributes perfumes wants to expand vertically by establishing their own manufacturing facility. Adam Consulting will determine the feasibility of the project by analyzing the perfume market, developing an organizational structure, defining the target market, and ascertaining costs. Their scope of work includes determining the appropriate jurisdiction, evaluating establishment costs, producing a market report, and developing a production process. If feasible, they will provide a 10-week project with recommendations on the legal structure, economic analysis, risks, findings, and conclusion.
Fundamental Analysis of Aurobindo Pharma StockAshish Sharma
The document analyzes the financial performance of Aurobindo Pharma, an Indian pharmaceutical company founded in 1986. It provides financial ratios for Aurobindo compared to industry averages from 2010-2014, showing that Aurobindo generally performs better than average across current ratio, quick ratio, debt-equity ratio, interest coverage ratio, debtors turnover ratio, creditors turnover ratio, stock turnover ratio, gross profit ratio, net profit ratio, return on assets, return on capital employed, price-earnings ratio, earnings per share, book value per share, dividend per share and dividend yield ratio. The document also lists cash flow figures for Aurobindo from 2009-2013.
The document outlines the costs to produce a shirt which totals to Rs. 175. It then lists the capital structure of the company which includes Rs. 1.5 crore in owned capital, Rs. 20 lakh in FDI, and Rs. 30 lakh in Indian investment. Sales are projected at Rs. 11.25 lakh for 5000 shirts at Rs. 225 each with a gross profit of Rs. 3.7 lakh after costs of Rs. 7.55 lakh. Key risks are listed as competitors, natural calamities, import/custom law changes, and duty changes. The break even point is calculated as 4500 shirts.
This document discusses what is required to be professional in the fashion promotion industry. It emphasizes that a degree is no longer necessary but can provide trial and error experience. Work experience from a variety of areas is valuable to understand different job roles. Soft skills like communication, motivation, and adaptability are important, as is having both hard and soft technical skills. Maintaining initiative, flexibility, and an open and eager attitude are also key to standing out in this competitive industry.
This document provides a template for conducting a feasibility study on a proposed project. The template includes sections for an executive summary, describing the current business problem and opportunity, requirements for the feasibility study, results of evaluating potential solutions, assumptions made, ranking alternative solutions, and conclusions. It provides guidance on the types of information needed in each section, such as describing options considered and assessing their technical, operational, and economic feasibility. The document also includes sections for appendices and referenced materials.
This document outlines the major aspects to consider in conducting a feasibility study for a new project. It discusses management aspects during construction and operation, marketing aspects including demand, supply, pricing and sales projections, technical aspects of production including machinery and waste disposal, taxation, financing, financial projections, assumptions, and the social desirability of the project in terms of jobs, tax revenues, and related industries. The feasibility study aims to analyze all relevant factors to determine if the project is viable and worthwhile.
The document is a marketing report for Bread and Beyond that outlines their marketing strategy. It discusses their product line, competitors, segmentation of the market and target customers. The report recommends expanding to new cities, advertising through television, print media, billboards, Facebook and point-of-sale materials. It also suggests market penetration through new products, a loyalty program and product displays. Market development could include advertising in other towns and collaborating with local bloggers.
This document presents information on the glass ceiling phenomenon in organizations. It defines the glass ceiling as an invisible barrier that prevents women and minorities from advancing to higher level positions, despite qualifications. The summary discusses some key points:
- Studies have shown that women and minorities receive lower customer satisfaction ratings and are seen as less competent than equally performing men.
- Women hold only 16% of top executive positions in large companies. There are also gaps in earnings and full-time employment rates between men and women.
- Factors like family responsibilities, lower pay, discrimination, job segregation and harassment can prevent women from rising in corporations.
- Approaches to addressing the glass ceiling include encouraging assimilation of masculine traits,
1) Uniqlo is planning a worldwide fashion tour to promote their brand with moving pavilions that will travel to locations around the world.
2) The pavilions will host fashion shows, exhibitions, stores, and parties to showcase Uniqlo's style and products.
3) The plan involves designs for the pavilions and events, social media and PR communications, and marketing research tailored for each location.
Kazakhstan possesses a tremendous economic growth potential as the country continues its
transition to a market economy. However, despite huge potential, Kazakhstan has not been able to develop a
competitive economy. One of the main causes is that there are few
1. There is widespread debate in the industry around defining shopper marketing, with various definitions focusing on different aspects such as reach, activities, and program initiator.
2. The most encompassing definition is "shopper-centric marketing," which focuses on satisfying shoppers' needs through relevant information, store experiences, and ease of purchase, regardless of the specific marketing stimulus or who funds it.
3. Shopper marketing should aim to reach shoppers through in-store and out-of-store activities designed to influence purchase decisions at any point when shoppers are considering a product category.
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Why should service firms focus their effortsquivenkaye
Successful companies strategically focus their efforts on satisfying customer needs better than competitors. Strategic thinking and planning allow companies to identify the right strategy and pursue it to achieve desired results. Market segmentation is important for service firms because it allows dividing the market into subgroups based on variables like demographics, to more closely match the needs of particular consumer groups. To identify target market segments, companies should analyze customer and product characteristics, consider the lifestyles and interests of potential customers, research competitor targets, and examine their current customer base to determine which customer types have the greatest need for their services. Determinant attributes are those aspects like quality, price, or service that determine why consumers purchase products from one competitor over others.
Coverage 4
Marketing, Sales, & Channel Management
The biggest goal for a distribution channel is to create a product that is easily available to the customer who wish to buy the merchandise. In the consideration of consumer goods, two conditions of availability should be thought-through. First, attain the wanted standard of coverage in the conditions of the appropriate retail outlets. For this reason, retailers vary in their sales volume and manufacturers have to consider the importance of all retailers on the grounds of their chunk of transactions inside the stock category. For example, a bundle of edible material may be stocked by only 40 percent of the districts food stores. However, there may be 70 percent of all commodity volume (ACV) because it is controlled mainly through the supermarkets accounting for a great amount of the mass sales of the products. Second element to consider about availability for consumer goods is the products location inside the store. One approach to gauge performance in this area is the percentage of accessible shelf or display room committed to a brand, carried by the significance of the store.
Let’s use industrial products, for determining channel performance through the wholesale stage for consumer products. Appropriate concerns of availability are whether the industrial customer or retailer has the time to make a purchase and acquire the merchandise while it is desired. Now we have a question of the adequacy of market coverage. Companies can evaluate coverage by weighting out how frequently customers in an area are selected by business or distributor sales representative and by the period required to fulfill and transport an order (i.e., order cycle time). Cycle time procedures are especially important when retailers can buy their demands directly from a corporations Web site, or through a linked manufacturer via a computerized system.
Product availability is a vital goal for every distribution channels. The convenient level of availability fluctuates with the features of the merchandise and the desired customers, particularly the merchandises significance to the customers and the output of time and work they will exhaust to attain it. For example, customer convenience goods, like packaged goods and health products, require urgent availability because nearly all customers are reluctant to dedicate a great deal of effort to obtain a certain brand. While urgent availability is barely critical for exclusive and essential merchandise, like customer specialty goods or important industrial supplies and installations.
Market and competitive elements also determines a company’s ability to bring a desired degree of availability for its merchandise. When demand is short or while the brand possesses a tiny relative share of the entire market, wholesalers or retailer’s eager to display it may be tough to find. The company may have to provide added incentives and inducements to manage a fair degree of.
The document discusses the process of identifying business opportunities through seeking, screening, and seizing opportunities. It describes various methods for seeking opportunities, such as analyzing macroenvironmental factors like STEEPLED, industry trends, and customer needs. Opportunities are then screened by assessing their alignment with the entrepreneur's objectives and risk tolerance. The most viable opportunity is then seized by developing a product or service through concept testing, development, and test marketing to validate commercialization potential. Overall, the document provides an overview of the opportunity identification process entrepreneurs should follow to successfully start a new venture.
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
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How to Conduct and Prepare a Competitive AnalysisVarun Mittal
This document provides guidance on how to conduct a competitive analysis in order to understand competitors and develop effective strategies. It outlines steps to identify competitors, research them through various sources, analyze their products, objectives, strategies, strengths and weaknesses. The analysis allows businesses to determine their own competitive position in the market and identify opportunities to improve. Regularly updating the competitive analysis is important as the market landscape changes.
Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense? Why? What are some situations that would make one environment more important than others?
This document provides information about conducting marketing research for entrepreneurs and small businesses. It discusses:
- The importance of understanding the competitive landscape and having good market intelligence to make better business decisions.
- How competitive intelligence can help businesses improve planning, develop strategies, avoid surprises, and increase sales.
- Common approaches small businesses take to competitive intelligence that are ineffective and don't provide a true return on investment.
- Key aspects of market research small businesses should consider like understanding customers, products/services, competition, and purpose of research.
- Types of marketing research, budget considerations, and resources available to small businesses for conducting research projects.
Marketing segmentation, targeting & positioningAgnes Miriam
This document discusses market segmentation, targeting, and positioning. It begins by defining market segmentation as dividing a broad market into subsets with common needs and interests. The four factors that affect segmentation are clear identification, measurability, accessibility, and appropriateness for a company's resources. Segmentation strategies include behavioral, demographic, psychographic, and geographic differences. Market segmentation allows companies to devise tailored strategies for each subset. The document then discusses the steps in segmentation, targeting, and positioning, including identifying segments and competitors, determining perceptions, selecting target markets, and monitoring positions over time.
This document provides a 5-step process for creating a marketing plan:
1. Understand what a marketing plan is and its purpose for a startup
2. Conduct market research to understand the market, customers, competition and opportunities
3. Perform a SWOT analysis and market segmentation to identify objectives and strategies
4. Define yearly action plans for the marketing mix of product, price, promotion and place
5. Structure the written marketing plan to communicate the strategic and operational plans
The document provides information on value propositions, unique selling propositions, target markets, customer requirements, and market size for entrepreneurs. It defines a value proposition as a statement that summarizes why a consumer should buy a product, and defines a unique selling proposition as how a product or service is differentiated from competitors. It discusses segmenting the market geographically, demographically, psychologically, and behaviorally. It also covers assessing customer requirements in terms of services and outputs. Finally, it defines market size as the number of potential buyers and sellers in a given area and discusses methods for estimating it.
Marketing involves identifying, anticipating, and satisfying customer needs profitably. It is important for organizations as it allows them to communicate with customers, identify changing trends, and ensure their products meet customer requirements. Key factors that affect marketing decisions include government regulations, competition, technology changes, the economy, and consumer behavior trends.
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3. Table of Contents
How To Start A Clothing Line?
1.1 Industry Analysis and Trends
It is very important to analyze the market conditions in order to start a business. Out of total retail
stores, 64 % of the stores represent the non durable product stores. The revenues of the industry
are approximately 1.3 trillion in dollars. The sales of the durable products are summed up as 757
billion dollars.
The Guide to Retail Business Planning quotes that there are sales of about $2.34 trillion which are
1.5 million more than establishment in the year 1995. The sector of non durable retailers had
grown in the year 1995. It became the second largest sector in the economy. In the recent era the
retail industry has faced a lot of changes. Retail industry is the domain industry of the small
businesses in the economy. Small businesses represent the 75 % of retail stores. The discount
stores have grown to a great extent in the recent past. Some industry analysts say that the discount
stores have 3 times. The retail store like Wal-Mart is responsible for generating 1 job out of 16
new vacancies in the U.S. The retail customers of this era are much changed than the retail
customers of the last decade. The perceptions, behaviors and attitudes of customers are much
changed. It is need of the day to make new strategies for the businesses to deal with the new
changes of he customers’ behaviors.
1.2 Competition and Buying Patterns
4. Boston Rags is located in a market where a number of top businesses are operating. The traffic in
the market varies the whole day. At the times of lunch and dinners the traffic at the site becomes
high. 20moles away is the competitor’s store which is present in the Hartford Valley Mall. The
Arbitron, Spring 2000s provides the details of customer spending which is given below:
Spending on the Women's and Girls' Clothing:
$449.4 Thousand each Month
$103.7 Thousand each Week
$14.8 Thousand each Day
$1,477 each Hour (ten-hour business day)
Spending on the Men's and Boys' Clothing
$323.4 Thousand each Month
$74.6 Thousand each Week
$10.6 Thousand each Day
$1063 each Hour (ten-hour business day)
1.3 Guide to start a clothing line
1.3.1 Define Your Customer
It is very important for marketers to know about the needs and wants of their customers.
Companies design products for the customers so they should know what their customers need.
Needs of the customers should be the main concern of a business. Businesses are prioritizing the
preferences of customers. It is also very important that companies should not just rely on the
present needs of the customer but they should continuously monitor the changes in the needs of
customers. T cater the changes in customers behavior companies should design new products
targeting the new needs of customers. It is also important that businesses must predict the future
needs of customers so that they can design products on timely basis.
Following are some characteristic that define the customers of a specific business:
1. Geography of the customers
5. It is very important to know that where do customers live. People living in different
places have different needs according to the temperatures, climate and economic
conditions of their towns.
2. Demographics of customers
It is very important to know about the customers. Age, gender, profession, and social
class of customers must be known. Demographics are very important in segmenting
the market. Needs of people of different ages, gender and of different social classes
are different.
3. Shopping Behavior
It is also important to know that from where customers do shopping. People living in
backward areas and people living in urban areas have different shopping behaviors. It
is important to know about the economic conditions of customers. What type of
products are more appealing to customer, what is preference of customer, in which
specific condition how do customers behave, all these questions are important
defining dimensions of customers.
1.3.2 Competition
To start a new business it is very important to analyze the market competitiveness. To start an
apparel line competitiveness of market must be checked. It is important to know that kind of
prints are already available in the market. What types of lines are successful and what type of
lines have failed and why they have failed in the market. To analyze the market conditions
different tools are adopted. Present and future market conditions both are equally important. To
get a reasonable market share it is very important to analyze the competitiveness of the market.
Some criteria of the analysis of market are given below:
• Defining Competitors
The first step is to define the competitors of business. Competitors must be defined in the
appropriate scenario. It he competitors are defined in a broad term or if they are defined in a
narrow tern, both definitions can cause the damage to the effectiveness of the business. In the
market some businesses offer products that focus on a large audience and some businesses focus
6. on small audience. For a new business some of the already present businesses have much larger
image and some already existing businesses have direct competition with them. After defining the
competitors in terms of size of business the next step is to analyze the potential threats in that
sector of market. For small scale businesses it is essential to analyze the present competition as
well as future competition in the market.
Oren Harari has said that the capital flows in the businesses on 24 hours basis and competitors’
bravery both determine that in which direction the competition will turn. This factor also drops
the barriers of entry in a business.
• Analysis of Competitor Strengths and Weaknesses
After defining the customers of the company the next step of competitive analysis is to determine
the strengths and weaknesses of the business competitors. It has been observed in many cases that
small businesses focus on the quality of the product or services. It is important to determine the
quality standards of competitors but merely determining the quality of products or services is not
necessary. For a competitive analysis of the market the quality of product or service is a small
section of the whole process. It has been said that the preferences of the customers, prices and
quality of products or services are the half part of the whole story of analyzing the competition.
The other half part of the story of competitive analysis is to determine the strengths and
weaknesses of the competitors. The companies that are financially strong and have strong and
competitive human resources and other assets will be the strong competitors of the future.
In analyzing the strengths and weaknesses of the competitors it is important to consider the
marketing efforts, customer services, production management and operations of the competitors.
The areas which are not fulfilled by the competitors effectively are of important considerations.
Along with strengths of the competitors, weaknesses of the competitors must be considered.
It is also important to consider that what strengths and weaknesses of the business are more
important and what strengths and weaknesses of the businesses are less important. David Aaker
has said that businesses must focus on the following areas in order to conduct a successful
competitive analysis:
1. Study about the factors that contribute towards the success or failure of competitors
2. Analyze the major factors that can motivate the customers of firm
7. 3. Determine the major cost of the business
4. Study the major barriers that hinder the movement of a business with in an industry
• Analysis Of Internal Strengths And Weaknesses
It is also very important to analyze the internal strengths and weaknesses of a business in order to
conduct the competitive analysis of the market. In what areas company can achieve more success
and in which sector company will face some problems are important considerations of
competitive analysis. Following are some considerations for analyzing the internal strengths and
weaknesses of business:
1. Is the human resource of business competitive and talented?
2. Are sales persons of the company equipped with competitive skills?
3. Does the company have efficient inventory management?
4. Are the operations of the company efficient?
After determining the strengths and weaknesses of the business company can focus on improving
its position in the market. Company can focus on the ways that can use the strengths of the
company effectively and it can also focus on the ways of improving its weaknesses.
1.3.3 Marketing Plan
After defining the customers of business company should focus on determining the price of
products or services that will be charged on the customers. Where will be the advertisement of
products of company done? What will be budget of the whole business? Where will be the
products sold? What will be the margin on products? What will be the cost? Al these questions
are answered in the marketing plan of a business. It is very important to consider that high quality
of products is not the guarantee of success of the business but it is the marketing of products that
makes products successful in the market.
1.3.4 Start-up Cost
8. To start a business cost must be estimated. It is very costly to introduce new apparel lines in the
market so the cost should be estimated very carefully. Following points must be considered in
estimating the cost of the new apparel lines:
• What will be the traveling expenses involved in promoting the new apparel lines?
• What kind of sales force will be hired? What will be the cost of hiring them?
• What will be the cost in the production possesses of introducing new apparel lines?
• What will be the cost of making prototypes of the business?
Small scale apparel lines having customized strategy are very expensive to start. To reduce the
costs of the production alternatives of the fabrics must be considered. It is important to consider
that where will be the lines introduced in an expensive market like Italy or in a less expensive
market like China.
1.3.5 Financing
At this stage of introducing the apparel lines competitors have been analyzed in terms of their
strengths and weaknesses, costs have been estimated and marketing plan has been analyzed. The
next step is to determine the ways of financing the project. Following rae some sources of
financing a new business:
• Savings of the entrepreneurs
• Loans from relatives and friends
• Taking loans by mortgaging the personal assets
• Searching investors from the market
• Taking loams from banks
1.3.6 Know Your Launch Date
9. To introduce new products or businesses it is very important to consider the timings of the
introduction of businesses. In case of clothing business seasons play very crucial role. Buyers buy
specific types of clothes on specific times. To start a new business it is important to observe the
past events on which some business lunches proved to be successful and the events on which
business launches have proved to failure. Special events and seasons are very important in the
launch of new apparel lines.
1.3.7 Write Business Plan
This is the stage where all the important considerations have been made. At this stage business
plan should be written down. Writing a business plan increases the probability of success of a
business. Business plan must be focused. It should provide all the details of the business. For
every business writing of business plan is very important but if the business owner wants to
secure the financial position of the business then writing the business plan becomes highly
important.
It is very important to deliver the business idea in an effective way. It must be written in
persuasive language and it must present a clear picture of the business. Business idea must be
researched and it should be made feasible.
1.4 Success Story of Zara Clothing Brand
Zara is the retail unit which is based in Spain. Inditex SA is the parent company of Zara. It is very
successful retailer in the Spain and all over the world. It operates in 81 countries of the world and
has 1500 stores. The company operates in clothing industry. It offers women clothing and
accessories with unique styles and at competitive prices. Zara had started in 1975. It is very
astonishing to quote that Zara does not uses advertisement for the promotion of products. It
focuses on the locations of the stores to attract customers.
Zara has vertically integrated itself. The success of Zara owes a great deal to the vertical
integration and its art of designing the products in a very short time. Company uses the sales staff
in order to analyze the needs, trends and wants of the customers. After analyzing the needs and
trends of the customers company produces products for the customers and introduces larger
quantities in the market. It dispatches the new products in the market two times in one week.
10. The success of the company depends on the following three factors:
• Short delivery times in delivering the stylish clothes
• Limited supply
• Large quantity of designs
It is on the credit of Zara that it launches more than 12000 designs every year. Like other
companies in the clothing business company does not use the low cost labor but it uses 80 % of
its labor from Spain and other countries in the Europe that are high labor cost countries. Zara
stores are designed in very stylish way. When customers walk in the stores they feel happy.
Fashion products of Zara are unique that cannot be found on the other stores of market. The
styles of Zara are not seen in the other stress of the market.
Very significant resource of the Zara is its staff. All the staff members and management team of
Zara is engaged in sending orders and in facilitating the company by providing insights about
styles. Staff of Zara uses technological means to identify the trends of customers. To track the
information staff uses modern computers customized with hand held operations. The goods of
Zara move across 2000 kilometers by some underground tracks. It is ensured that the orders of the
company are delivered to the specified destinations. 60000 clothing items of the company are
distributed in one hour by optical scanners.
The fashion products are delivered to the customers when the season of fashion is very hot. The
products are delivered to the customers at very low prices as compared to the prices of other
stores in the market. Along with women clothing Zara sell men clothing and accessories. It offers
products with distinguishing features. It has also started “Home Store”. There are now 284 home
stores of the company across the world. Its stores are present in the major markets of the
world.The parent company of the Zara is engaged in the production of other clothing brands like
Massimo, Oysho, and Berska.
1.5 Success Story of VAN SCHAACK
Van Schaack is a store that focuses on the males. It focuses on the males of urban areas with age
ranging from 25 tears to 50 years. The target market of Van Schaack consists of the males that
are conscious of fashion and have youthful masculine image. The customers of the Van Schaack
work out in gyms to keep them fit. This attribute of customer is also included in the products of
11. Van Schaack. The core customers of the company remain fit, have youthful image, keep
themselves active, have casual lifestyles and like sports. The customers of company love to go to
parties with friends. To carry on all these activities customers of the company want fashionable
clothes. The need of the customers is fulfilled by Van Schaack.
Van Schaack focuses on fulfilling the needs of its customers. Prompts of the company are taken
from other successful men stores like Men Tour and Mike Kaplan. The company takes cues from
these big stores. From these two big stores the best thins are borrowed. From Men Tour lifestyle
of customers is borrowed. From Mike Kaplan marketing is borrowed. The strength of Men Tour
lies in its operations of catalogue.
The success of Van Schaack depends on its five years business plan. The core customers of the
company live in the urban areas and business plan considers it. The company is focusing on
expansion of its stores in urban areas. The company is foreseeing to expand its business to better
lines of sports wear, active wear and cosmetics in the environment which is quite stylish.
Van Schaack works in an environment that is very open. Main competitor of the company is Man
Tour. The other competitors of the company are the stores that offer sports wears at moderate
prices like Runway.s Runway is a specialty store. Other competition of the company comes from
departmental stores like Crystal, Wolfgang, and Bachman.
Van Schaack is thinking to mold its approach. It is focusing on providing stylish merchandise of
sports wear. The colors, styles and outlook of the products will be more fashionable. The outlook
of the sportswear of company will resemble to the products of Mike Kaplan. The company
believes that more masculine products appeal to the males. It is also focusing on the better quality
of products. The company is trying to incorporate the features in products that are missing in the
competitor’s products.
1.6 A sample business plan for starting a clothing line
1.6.1 Introduction of the Clothing line
The name selected for a new business line is J&Z. The line will serve the customers of all ages
by providing clothes. The line will consider the needs, tastes, trends and ideas of the customers.
The stores of company will have the clothes pf customers of all ages. Te stores will be the one
stop stores from where customers of all ages can shop their clothes. The aim of the store is to
provide clothes to the customers of all ages and also to provide accessories like bags, glasses,
12. jewelry and other fashion accessories. Along with products company also focuses on providing
services to the customers that can satisfy them. The distribution of products will not be done only
be means of physical distributions but also through e-commerce. By doing business via e-
Commerce the company can reach customers at large distances. Company can have access to the
mass market without affecting the advertisement cost. By doing e- commerce business company
can focus on delivering products to larger number of customers without opening new stores.
To start the business financial plan of the business has been designed that composes of allocation
of resources and capital budgeting. It is very important to manage the finances of the company
when the business has been started. It is hoped that the J&Z will satisfy the needs of the
customers. J&Z is planning to target customers by providing them high quality products and
quality customer services. Company aims at providing new trends to the customers by delivering
products through e- Commerce.
1.6.2 Objectives of J&Z Clothing Line
To start a business the aims and objectives are designed. It is very important to design the
objectives of the company that are clear and achievable. Objectives of the company are made to
achieve the long term goals of the company. Following are the objectives of the company J&Z:
• Providing customer satisfaction to all customers of all ages by providing them stylish
clothes of new trends and ideas.
• Launching stores in the main market of the city so that company can reah a large number
of customers
• Providing jobs to the people in fashion industry
• Attaining profits in the first year of opening stores that would lead to the success of stores
• Achieving high customer loyalty by providing them high quality products. Cost of
creating new customers is quite high. so company will focus of retaining present
customers
• Creating high image of store in the market by providing high quality. J&Z focuses on all
age groups so company aims at establishing one stop stores.
• Company aims at providing products with distinguishing features.
13. • To become a trend setter in the market by launching new cloth lines with new styles
• To establish a strong relations with the customers in order to create loyalty
• Company aims at raising its voice for saving animals. It also aims to raise charities
• To develop a strategy that focuses on the growth of business across the world
• Clothes will be sold at different prices ranging from low to high
1.6.3 Mission of the J&S Clothing Store
Mission of the business is very important to design. The mission of J&Z is to make customers
experimenting on new styles. The mission of the company is to serve its customer by providing
them convenient shopping experience and by providing them new trends of clothes. Many modes
are used for selling products of the company so it makes convenience for the customers to shop
from any location.
Customers will experience the new ideas of the company at competitive prices. The company
targets customers of all ages with differentiating offers. Company wants that customer will
recognize it when they go in the market for shopping. All these things must be provided with high
quality. There must be financial soundness in the business as well. Company should make profits
for the investors. The products of the company should reflect the lifestyles and high quality.
The company also aims at raising it voice for the different communities. In magazines,
newspapers and Journals Company will raise its voice. Company will also establish relations with
the different communities so that the company can grow faster.
The company has mission to be an environment friendly company. It assures its customers that it
will obey all laws regarding safety of environment and animals. Company will not violate the
animals or other environmental factors while extracting raw materials for the products.
The clothing industry is very saturated at this time. The mission of the company is to create jobs
for the people in the fashion industry and help the economy.
1.6.4 Keys to Success
14. The aim of the company is to create a mark in the industry. Company has recognized some
successful factors for itself. Company has to manage its operations and resources effectively so
that it can lead to success. The company has to manage the operations so that the investors can get
higher rates of returns.
There must be reasonable financial resources for the company so that it can succeed in the market.
There must be enough financial resources that can fulfill the needs of the company in the long
run. There must be some back resources of the company that can help the company in difficult
times.
There would be an appropriate business policy of the company that targets at a managing the
stores of the company. There must be a proper planning about the schedules of introducing new
products. There must also be a proper policy designed for offering the discounts on different
products.
In order to become efficient and to manage the liquidity of the company no credit shopping will
be offered to the customers. The company is a manufacturing and retail firm and it will not grant
credit to its customers so that credit efficiency can be achieved.
There must be contingency planning about critical situations. Company should respond to the
needs of the customers in real time. There must be up to data planning of the company regarding
different issues. Customers of the company will be given different discounts and promotions.
The company will conduct different researches in order to analyze the trends of the market and to
analyze the new needs of customers. There will be questionnaire survey in order to find the
perceptions of customers about the company’s products. The survey will b conducted physically
and through online. Suggestions from the customers will be appreciated and will be considered
for improving the business. By analyzing the needs of customers company can design products
for the customers on timely basis and this can provide a competitive edge for the company.
Company will have a clear picture of understanding of the market trends. The company should
respond to the environmental changes in real time. The success of companies depends on how the
company achieves the objectives in a changing environment. This can be achieved if company
adapts to the changing environment.
The success of the company also depends on the pricing strategies. The company will offer
products to the customers of different ages at reasonable prices. There will be range of prices
available to the customers.
15. Company focuses on providing satisfaction to the customers. The products and stores are
designed in such a way that customers feel a sense of satisfaction after purchasing from the
company. There are number of choices offered to the customers. A range of products at different
prices are available. The company has to create an atmosphere in the market that has long lasting
impact on the customers and when customers come back at stores they get satisfied.
To achieve the objectives of the company it is very important to make the employees motivated.
Motivated employees work for the company with more efforts. Employees of the company are
motivated by providing them higher salaries, flexible working conditions, flexible timings and
freedom of work. Employees will be encouraged to work hard for the company. Trust will be
established between the company and its employees.
1.6.5 Company Ownership
The will be a retail clothing store having focus on the urban areas. The ownership of the company
will be between two partners. 50% of the shares of company will be in the hands of Nancy
Seymour and 50 % shares will be owned by Joanne Arbor. The business will be a
partnership business between these two partners. At the start it will be partnership and
afterwards it will become a Liability Corporation.
1.6.6 Start-up Summary
Total start up cost of the business is expected to be $53,743. In this cost fixtures, and
equipments are included. In this cost there is inventory of $19000. The investment of owner
is $18,299. The additional funds of the business include $35,444.
The business will be started in the month of December because at that time the event of
Christmas attracts a number of customers towards stores fro shopping of clothes. After
establishment of the business it must be made cyclical because of cyclical demand of clothes.
1.6.7 Company Location and Facilities
The location of the store will be 423 West Oaks Boulevard, Hartford, Connecticut. The area
of the store will approximately be 2500 square feet. The store will contain two dressing
rooms and one common room. There is a large parking place available outside the store. In
the market a number of businesses are operating. Amongst the hot businesses of the market
16. the store has been established. It facilitates the store to generate a constant inflow of
customers in the stores.
1.6.8 Business Operations
There are a number of clothing stores available in the market. To make them differentiated there
must be some different products in the stores along with clothes that can attract the attention of
customers. The products available to the customers include Sweaters, jackets, Suits, jogging suits,
jogging tracks, children’s products, dress shirts, sports wear. The timings of the store will be form
10A.M to 10P.M. The store will be opened 7 days in week. On Sundays the timings of the store
will be 11:00 A.M. to 8:00 P.M. There will be two employees in the stores who will be
present in the store for the whole day. They will be awarded with hourly wages. The wage
rate of workers is decided to be $6 per hour. In the firs year of business the employees will
not be awarded with the benefits.
The items will be purchased from a number of suppliers. The suppliers of the company include
BRG Sportswear, ABX and Mark Zap Clothing. The inventory turnover of the company is
estimated to be 8 times in one year. The starting inventory of the company is decided to be
$19000 having mark up of 100 percent.
Following is the detail of operations of the company:
• There will be a layaway of 30 days having 50 % non refundable portion
• The policy of exchange will be of 30 days. There will be no refunding of cash.
• For return of cheque, $25 will be charged.
• There will be permission of taking 2 items in the dressing room in one time.
• Credit cards will be accepted.
• There will be no dealing in granting credit to the customers.
1.6.9 Products
There has been increase of the urban dressing just after the increase of the pop trends in the music
industry.
17. Boston Rags will focus on selling the products related to hip hop trends of the market. Boston
Rags decides to carry the products that are simple in designs. With even simple designs their
products offer chameleon touch. The products can fit into any kind of arrangement. Mark Zap
says that this type of product has expected sales of about $15 million to $18 million. The sales of
product depend on the type of stores. There are new trends in the market that are very simple and
easy to wear. The clothing can be available in the fashion shows and at different festivals.
1.6.10 Market Segmentation
Hartford Chamber of Commerce describes that there are almost 150000 males and about 165000
females living in the Hartford County. The total number of people in the country is 315000. There
are about 186000 people whose ages range from 18 tears to 54 years. There are approximately 76
% people in the country whose household income exceeds $15000. The target market of Boston
Rags is the customers of age ranging from 18 years to 54 years. The target of the company will be
the customers having household income more than $15000 or more than this.
1.6.11 Target Market and Program Strategies
Near the stores of the business a new residential development has been done. The prices of houses
in the development housing plan are about $100000. There is also campus of Central
Connecticut State University along the store site. All this area has potential customers of the
company. The customers of the company are employed women and men. To promote the
products of the company flyers and other documents are used. Some of the marketing
strategies of the company are given below:
• Design attractive advertisements to attract customers
• Select appropriate publication for promotion
• Define a specific goal of advertisement
• Involve the customers
• Provide information to the buyer
• Five appropriate headings on the advertisement to attract customers
18. • Be specific in message
• Provide good offers to the customers
• Be a creative player in selecting media for the advertisement
1.6.12 Advertising and Promotional Strategy
Boston Rags will select the promotions on a very limited scale before targeting a large audience.
On a small scale the products will be tested. The tests of products include variations in the offers,
changes in the message of the advertisement and promotions. The message will be tested by
providing variations in the text, image and presentation. The testing of the promotions provides
early reaction of the audience. The response of the audience can be checked by the messages
before the actual launch of the offer. This can assist the company in making breakeven strategies.
The testing of promotions helps in the carrying of successful ideas and it eradicates the
unsuccessful ideas of the business. Testing of the business ideas provides help to analyze the cost,
profit and response of the market to the offering of the company.
The advertisement budget of the company will be decided about 2 to 3 percent of the total sales of
the company that are averaged to be $5,627 in one month after the start of the business. The
advertisement budget of the company is based on the cost method. The cost method says
that a company on advertisement more than it has. Boston Rags decides to increase the
amount n its opening.
Following steps are considered in order to analyze that the amount spent on the advertisement is
effectively used:
• Establish the target markets of the company by defining the customers in appropriate
way. Define the customer who will be given the reach of advertisement.
• Set a budget on rough basis for the advertisement
• Contact the T.V stations and radio stations for the advertisement of products of the
company
• Speak to the business people and take views of them about broadcasting advertisement
• Ask about delivering the products to the audience
• Make investigation about the design of commercials
19. After making a design of the advertisement the cost is estimated. Cost is estimated on the basis of
targeting customers. In the next step the cost is negotiated with the other party. After negotiation
most attractive deal is made through which company can reach a large audience in cost effective
way. The direct mail campaigns are also launched. The reactions on the mails are also noted. The
mails that have effective communication are saved and the reaction is taken on them. In the order
form some stickers having marks of Yes or No are also pasted so that reader may also get
involved in the campaign. The direct mailing program is maintained by associating it with Direct
Marketing Association (DMA).
The advertisement is focused on a narrow audience. In the advertisement campaign age of
customers, income, social status, location and interests are considered as main concerns of the
advertisement campaign.
1.6.13 Strategic Alliances
Ms. Seymour and Ms. Arbor who are the partners of J&Z have built some strategic associations in
order to get help in the business. These associations are:
• SBA Business Information Center
• Community Capital Development Corporation
• Hartford Area Investment Fund
• BRG Sportswear, Inc.
• White Sail
• USA 66
• Wonder, Inc.
• ABX
• Mark Zap Clothing, Inc.
1.6.14 Risks
There s a dual risk in to retailers of clothing industry. First the market growth is very slow.
Second the demographics and trends of the market change very quickly. There have been some
structural changes in the market. Boston Rags will adjust the strategies of the company with the
new trends. The new marketing techniques will be adopted such as catalogue marketing,
electronic mailing, small store and quality customer services. By doing this company can get a
20. good market position. The owners are contributing equal capital. There is a risk of 34 % in the
investment of the owners’ money.
1.6.15 Important Assumptions
Financial plan of the company is based on some important assumptions that are listed below:
• String economic conditions are assumed in the market rather than recession
• It is assumed that there are no changes in the future about clothing styles.
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