This document discusses research findings from interviews about travel bag brand perceptions and shopping behaviors. It segments consumers into three groups: Current, Competitive, and Emerging.
The Current consumer is described as a single, urban professional female aged 25-31 who enjoys traveling, shopping frequently and considers her bag a reflection of her style. The Competitive consumer is portrayed as a married 30-50 year old homemaker who travels internationally twice a year with family. The Emerging consumer is a college-aged 19-21 year old who travels domestically a few times a year with family while budgeting allowances.
In the multicultural world that we live in how do you know my name. Is my first name my last name? What is my family name and what should you call me. As web site developers we regularly ask people for their name so we can personalise the web, but are we using the correct name?
Presented at Leeds PHP Usergroup May 2017
and
Presented at Leeds JS Usergroup August 2017
In the multicultural world that we live in how do you know my name. Is my first name my last name? What is my family name and what should you call me. As web site developers we regularly ask people for their name so we can personalise the web, but are we using the correct name?
Presented at Leeds PHP Usergroup May 2017
and
Presented at Leeds JS Usergroup August 2017
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This slides were made for a marketing presentation that discussed insights from the users of the brand, Lee Jeans. However, these are simply the cover slides to showcase the overall design of the presentation.
This presentation discusses the possible target markets/aggregates for a low-end make-up brand in the Philippines. It classifies the brand's customers according to an emerging, current and competitive aggregate.
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This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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64. CURRENT
Every 2-3 years
Affordable + reasonable
2-3 pieces
more of bags, per pc.
Other brands: more
convenient & updated
Elle Yes!Monday, October 29, 12
108. American films & series/EMERGING
shop/read
Monday, October 29, 12
109. American films & series/EMERGING
shop/read
Measures of success:
Monday, October 29, 12
110. American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Monday, October 29, 12
111. American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Job title/financial status
Monday, October 29, 12
112. American films & series/EMERGING
shop/read
Measures of success:
Prioritizes family ties,
Job title/financial status
future career
Monday, October 29, 12