This document outlines a business plan for a new handbag brand called "P@n$#! Handbags" in India. It discusses the major players in the Indian handbag market and market research showing increasing demand. The objectives are to make Indian women look classy and trendy while being a loyal handbag brand. A SWOT analysis and marketing mix are presented, targeting college girls, housewives, teens and working women. The plan discusses product segmentation, positioning, differentiation and marketing channels. Budgets are outlined for equipment, furniture, and total capital and means of financing.

2. Contents:-
PRODUCT BRAND
INTRODUCTION
HANDBAG MARKET IN INDIA
MAJOR MARKET PLAYER OF HANDBAG IN IDIA
MARKET RESEARCH
NEED OF NEW PRODUCT
FEATURE OF PRODUCT
OBJECTIVE, VISION AND MISSION
SWOT ANALYSIS
Marketing mix
STPD
MARKETING CHANNEL
BUDGET PLAN

3. Product brand

4. INTRODUCTION:-
• “P@n$#! Handbags” is a new brand which will
provide different variety of handbags to their
customers.
• We will offer such products that will give self-
confidence to women and will give an elegant,
classy and fabulous look.
• The handbags which we will sell it will not
provide customers good look but also ease and
comfort too.

5. Continue..
Types of handbags:-
Pax Tote Pucker Keri Race case leisure

6. HANDBAG MARKET IN INDIA:-

7. Major market player of handbag in India

8. Market research:-
 I have conducted descriptive market research where I found that the need of
handbag can be best described in relation to Maslow's hierarchy need theory.
 Abraham Maslow’s Hierarchy of Needs is a well-known tiered pyramid of human
needs.
 Humans need to feel a part of something, primarily family and community. Brands
play a role here. People want to be affiliated with other like-minded souls and a
brand is a badge of affiliation. Retailers can, and often do, capitalize on this by
merchandising accordingly.
 The next tier in Maslow’s Hierarchy is Esteem where status, acceptance and
recognition come to play. People want to be valued by others (and themselves) to
gain self-esteem.
 A handbag, which is immediately recognized for its style, price and brand affiliation
is one quick fashion route to status, recognition and the self-esteem that is derived
from it.
 Susan Engle, CEO of Portera.com, says, “Bags are so important…they definitely say
something about you and are the surest way for someone to know how much you
paid. Obvious is key!”

9. Need of new product:-
• Increase in tourism and travelling in India.
• Increasing number of women entering the workforce.
• Rising fashion consciousness.
• Consumers generating demand for aspirational foreign brands
• Consumers endeavor to buy the best brands that they can
afford.
• Handbags are becoming fashion statement and lifestyle
products.

11. Objective, mission and vision:-
OBJECTIVE:-TO MAKE OUR INDIAN WOMEN LOOK MORE CLASSY,TRENDY
AND FABULOUS.
VISION:-TO BE MARKET LEADER IN HANDBAG MANUFACTURING AND
DISTRIBUTING SEGMENT
MISSION:-TO BE A LOYAL HANBAG BRAND

12. SWOT ANALYSIS OF P@n$#! Handbags:-

13. MARKETING MIX
PRODUCT PRICE
PLACE PROMOTION
Local
market,
Local
boutiques
Dicounts,advertis
ement on
amagi,newspaper
ad,pamphlets,
Price ranges
from ₹120-
2000.
Depending
on design
and variety
Product of
different
designs and
varieties like
pax,pucker,et
c.

14. STPD
SEGMENTATION
POSITIONING
DIFFERENTIATION
TARGET
MARKET

15. • Segmentation:-
Segmentation is based on demography and
lifestyle of customers.
• Targeting:-
Target group is working women, housewives,
college going girls and teen agers.
• Positioning:-
A classy and trendy product.
• Differentiation:-
Focus strategy:-cost and variety
differentiation from competitor’s.

16. Product segmentation:-
Age group
lifestyle
Income

17. Product positioning:-
Resonance
Performance
Judgment
Feeling
High loyalty with limited customer base
Sophisticated
Comfortable
Conventional
Elite
Classic design
Fashionable product
Excellent quality product
Reliable and durable
Reasonable price Local brand:-product line designed for
younger demographic at different price
points affordable for older demographic

18. Target market:-
Target
market
College
going
girls
Housewives
Teen
agers
Working
women

19. Product differentiation:-
Product
differentiation
strategy
Design
Benefits
Price

20. Marketing channel:-
Blogging
Prints
Celebrity
comparison
Storefronts
Social media
interaction

21. Financial budgeting:-
ITEMS QUANTITY RATE(RS.) TOTAL AMOUNT
INDUSTRIAL
SEWING MACHINES
31K
5 7,500 37,500
SCREEN OF
DIFFERENT DESIGNS
15 350 5250
RUBBER WIPER 10 125 1250
DYE PASTE STIRRER 4 3600 14400
COTTAGE STREAMER 1 17500 17500
SCISSORS,MEASURI
NG TAPES, OTHER
EQUIPMENTS
- - 5000
TOTAL 80,900
FIXED CAPITAL:-
1. LAND AND BUILDING:-Workspace 150 sq. meters on long term monthly
rental basis Rs. 20,000.
2. MACHINERY EQUIPMENT:-

22. • FUNITURE AND FIXTURE:-
ITEMS QUANTITY RATE AMOUNT(RS.)
CUTTING TABLE 2 1700 3400
WOODEN
ORKING TABLE
4 2000 8000
CHAIR 10 500 5000
ALMIRAH 2 5000 10000
RECK 2 3500 7000
ELECTRONIC
FITTINGS
- - 5000
MISC. ITEMS - - 6000
TOTAL 44,400

23. TOTAL CAPITAL INVESTMENT
PARTICULAR AMOUNT
FXED ASSETS 1,25,300
WORKING CAPITAL 400,000
TOTAL 5,25,300
MEANS OF FINANCE AMOUNT
PROMOTERS (5*100000) 5,00,000
LOAN 50,000
TOTAL 5,50,000