This document provides an overview and analysis of the Spanish fashion retailer Zara. It begins with an introduction to the company's history and operations. It then includes sections on a SWOT analysis, Porter's Five Forces analysis, a PESTLE analysis, and a conclusion. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors that affect Zara. It finds that factors like trade agreements, labor costs, brand perception, technology use, sustainability efforts, and fast fashion impacts all influence Zara's business environment. The document concludes that Zara's unique supply chain and efficient operations give it a competitive advantage in the market.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
The presentation has been prepared by the students of MFM(Master of Fashion Management), NIFT, Delhi as a part of the study on the Inventory Management of ZARA.
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3. 1. INTRODUCTION
Overvie
w
 Founded in 1974 by Mr Amancia Ortega
 ZARA is a Spanish clothing retailer based in Galicia, Spain
 Part of and a flagship of its parent company Inditex
 World renowned brand in the clothing industry
 Operates 2,220 stores and present in 88 countries
 Has long been regarded as a leader in fast fashion, owing to its very
responsive supply chain
 Presents itself as an environmental friendly company
10. 04. PESTLE ANALYSIS
Spanish lifestyle and retail brand Zara
In Zara PESTLE analysis, we are going to take a closer look at
this lifestyle and retail brand, and how its future may be affected
by associated global changes.
ZARA
Political
Economic
Social
Technology
Legal
Environment
11. Political Factors that Affect Zara
• European Trade Agreements
• Zara as a Spanish brand enjoys all of the benefits of operating a business out of the European
Union. In a political context, one of the biggest pros of running a company in the EU is the country’s
extensive trade agreements. Not only does this make it incredibly easy to import raw materials and
export finished products within the European Union, but it also means that Zara can send its
merchandise across the world with little effort and for a low cost
• political disruption
• Another major factor that affects the market is political disruption as it affects the economy and
disrupts supply chain. Zara overcame this problem by limiting its supply chain operations in its
home country and some neighboring nations.
12. Economical Factors that Affect Zara
• Low Cost of Labor
• Since Spain has one of the highest unemployment rates within Europe, this means that it has a
relatively low cost of labor — especially in comparison to other Western European countries, such
as France, Germany, and the United Kingdom.
• Relative Affordability
• Zara is considered a relatively affordable brand in comparison to other European highstreet fashion names. This
allows the company to thrive even in poorer countries
• Price discrimination
• Due to different customs duties and level of tariffs in various countries, the prices of zara products vary
in different countries, According to some research demonstrating pricing differences in various
countries, 22% to 24% higher in France, Italy and Germany ,, big differences between the countries.
13. Social Factors that Affect Zara
• Fashionable Brand
• Zara delivers a good-quality product for not a lot of money. And thanks to the brand’s clever
marketing efforts, it feels rather exclusive for buyers. Overall, this strong, positive brand presence
allows Zara to collect healthy profit margins for its shareholders, while buyers still feel like they’re
getting a great deal.
• Sizes of clothes
• Zara creates its products while keeping the basic factors like, geographical position, race
and origin of the country population. So you can find clothes for someone who is very
skinny or for someone who is heavy weighter. It gives the company a social advantage
14. Technological Factors that Affect Zara
Role Just like a tech
firm
A nearly physical
online experience
Inference
15. Legal Factors that Affect Zara
Ethics and
sustainability
Litigation
Changes In
Different
Countries
Copyright
Issues
Future
16. Environmental Factors that Affect Zara
Environmentally
sustainable
business
Fast Fashion
Impact
Environmental
Disasters
What lies
ahead?
17. 05. CONCLUSION
Zara manages to stay up at the revenue growth due to its unique
and strong model of the business.
Unique supply chain infrastructure and efficiency of the business
operation give the company the competitive advantage, which
reflects in their sales and revenues.
19. • Q. Tian, Research on the Marketing Strategy of Spanish Brand ZARA in China. Dalian Maritime University,2019. DOI: 10.26989/d.cnki.gdlhu.2019.000349
• W.C. Li, Research on the Marketing Strategy of Fast Fashion Brand ZARA in China. Jilin University of Finance and Economics, 2019. DOI: 10.26979/d.cnki.gccsc.2019.000483
• L.Y. Guo, Analysis of the Supply Chain Management Model of Fast Fashion Apparel Industry. Chinese and Foreign Entrepreneur, 11(2019) 224-225.
• K. Ning, The Way of Cost Management of "Fast Fashion" Brands - Taking Spanish product ZARA as an Example. China Business Review, 18(2020) 24-25. DOI: 10.19699/j.cnki.issn2096-
0298.2020.18.024
• https://www.businessoffashion.com/organisations/zara
• https://toughnickel.com/industries/Business-Operations-of-Clothing-Retailer-Zara
REFERNCES