This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.

1. RESORTS WORLD
CAMUS. GONZALES. MUTUC.
TAÑAFRANCA. YU.
MANILA
|}
{ }

2. RHESOHRTS WHORLD
CAMUS. GONZALES. MUTUC.
TAÑAFRANCA. YU.
MANILAHHH
|}
{ }

3. OVERVIEW
COMPANY BACKGROUND
AUDIT
BACKGROUND
SWOT
DIGITAL SALES PITCH
K

4. MISSION STATEMENT
OROBOMEDIA
LEAD MARKETING INTO THE FUTURE
THROUGH INNOVATIVE STRATEGIES
THAT MAXIMIZE
THE LATEST TECHNOLOGY

5. RESORTS WORLD
MANILA
>
HUB
ST
INTEGRATED
tourist
1
>
HOTELS
MALL
THEATERS
A

6. AUDIT

7. ATL
JW
TV RADIO PRINT+ +

8. ACTIVATIONS
MUSICAL
EXTRAVAGANZA
MS. RW
INDEPENDENCE DAY
SHOWS
SALE AND RAFFLE

9. DIGITAL MEDIA
r
WEBSITE

10. DIGITAL MEDIA
r

11. DIGITAL MEDIA
r

12. SWOT ANALYSISz
STRENGTHS
LOCATION
HEAVY MARKETING
COMPLETE PACKAGE
ACTIVE SOCIAL MEDIA
FRESH ENTERTAINMENT PROGRAMS
IMPRESSIVE AND MODERN STRUCTURE

13. SWOT ANALYSIS
WEAKNESSES
UNCLEAR POSITIONING
NO 1 THING THAT STANDS OUT
COMMUNICATIONS AREN’T RELATABLE
NO EMOTIONAL CONNECTION
JACK OF ALL TRADES, MASTER OF NONE

14. SWOT ANALYSIS
OPPORTUNITIES
k
PARTNERING WITH INT’L
ENTERTAINMENT GROUPS
BROADWAY
CIRQUE DU SOLEIL

15. SWOT ANALYSIS
THREATS
i
BGC
BUSINESS HOTELS
[MAKATI]
EASTWOOD CITY

16. p
SOLDIERS
of
Love{ }

18. Urban Dweller
In a relationship or married
SEC BC
28-45 yrs
Males
Member
Target MArket}{
Adventurous
G

19. }
:

20. THE LADIES’ MAN
CHUCK
WW

21. Problem }{
Their current campaigns
are intimidating and are
not something the market
can relate to.
A

22. Solution }{
Create a relationship with our consumers
by creating personal, relatable campaigns.
Emotional
attachment
Brand
Image
Frequency to RW
Awareness
= +
C

23. Channels / technologies}{
Virtual tours
The first integrated tourist hub—it has
everything: dining, shopping, relax,
gaming, entertaining
“MAGIC”
+
i

24. Business Model }{
The online campaign will make an
emotional attachment to the brand,
which can eventually drive traffic to
the establishment because it will
feature the different “attractions” of
Resorts World Manila
Budget: P 500,000
:

25. NOV DEC JAN FEB
TIMELINE

26. Metrics }{
Facebook: 0.2% of total reach
(people talking about us)
Youtube: 1,000,000 views
Twitter: Trend in the PH
.

27. IT’S ALL ABOUT
VIRALITY

28. OROBOMEDIA

29. THANK YE’
e

30. KEEP CALM
e
STAY STEADY
AND