Maybelline, Creative Strategy
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The document discusses Maybelline's target market of women ages 18-28 in socioeconomic classes C1 and B. It notes an insight that makeup should be about bringing out one's "inner you" rather than masking oneself. The strategic message is that if consumers want their inner beauty to shine through, they should use Maybelline mascara. The document proposes the tagline "Reveal What's Real" to convey that Maybelline sells inner beauty rather than just physical beauty.
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https://www.oeconsulting.com.sg/training-presentations]
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- 1. Maybelline KELLY LATI YSAY CAMUS ANTON ESTEBAN
- 2. BACKGROUND DARE TO BARE ROLE OF MAKEUP CURRENT SITUATION DARE TO WEAR
- 5. Target Market DEMOGRAPHIC PSYCHOGRAPHIC 18-28 YO female C1, B WHY MAKEUP BEHAVIORAL EVERYDAY
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- 7. PURPOSE GIVE CONSUMERS WHAT THEY WANT. LET THEM BRING OUT THEIR INNER BEAUTY.
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- 9. Leverage DELIVERS ITS PROMISE DELIVERS ITS PROMISE
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