Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.
Main content:
+ E-commerce trends and statistics
+ Examples of global and Vietnam sites using WooCommerce
+ Why WooCommerce plugin is the best solution for building online stores with WordPress
+ General steps to be done to set up a simple store using WooCommerce plugin and an existing theme
Saigon, April 19, 2014
Event: http://www.meetup.com/Saigon-WordPress/events/172553212/
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.
Main content:
+ E-commerce trends and statistics
+ Examples of global and Vietnam sites using WooCommerce
+ Why WooCommerce plugin is the best solution for building online stores with WordPress
+ General steps to be done to set up a simple store using WooCommerce plugin and an existing theme
Saigon, April 19, 2014
Event: http://www.meetup.com/Saigon-WordPress/events/172553212/
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
Social media optimisation best way to promote your brand, social media marketing helps you enhance the visibility of your site by engaging with all users. Here you will get the information on Facebook, Instagram and twitter marketing.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
Social media optimisation best way to promote your brand, social media marketing helps you enhance the visibility of your site by engaging with all users. Here you will get the information on Facebook, Instagram and twitter marketing.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
Digital Marketing Training Noida - SEO, PPC, SMO ClassesRachit Gupta
Rachit Gupta - Digital Marketing Training Classes helps professionals, graduates become an outstanding marketing expert with extensive training programs including SEO, SMO, and PPC (Google Adwords). Get your SEO/PPC training and Certification Noida.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Webinar - SEO for Beginners: Simple Steps for Nonprofits and Libraries - 2016...TechSoup
SEO – search engine optimization – is the practice of improving, and promoting a website in order to increase the number of visitors the site receives from search engines. The majority of traffic to your organization or library website may come from the three major search engines - Google, Yahoo, and Bing.
In this free webinar with Whole Whale, learn some basic SEO tips for beginners to help your organization's site and content rank higher and be found more consistently, helping you grow your reach and supporters.
There are over 200 factors that translate in the the Google Search algorithm that handles over 1 trillion searches each day. This session gives a simple history of how we got here and the basics of the algorithm. We cover the main topics and key terms you should know, as well as the guiding principles of the system. This overview will help your team start to decode the nice versus necessary elements of SEO your organization can use to increase organic traffic.
Takeaways:
-- Keyword research
-- Link-building basics to increase traffic
-- Understanding the on-page and off-page principles of the algorithm
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Yahoo has developed the de facto standard for building fast front-ends for websites. The bad news: you have to follow 34 rules to get there. The good news: I'll take a subset of those rules, explain them, and show how you can implement those rules in an automated fashion to minimize impact on developers and designers for your high-traffic website.
Controlling crawler for better Indexation and RankingRajesh Magar
My employer actually raise this request to create more interactive and value added presentation for our crew. So first 99% credit goes to our be-loving MOZ and Rank-Fishkin, plus I've added some of the fascinating stats about the internet altogether. Which I am sure will take your breath away.
This is the basic Web design and development slide. From here you can practice HTML, CSS, PHP, MySql, and JavaScript. I do believe that this is a very effective slide for the beginner who wants to learn Basic Web design and development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
3. WHAT ARE WEB ROBOTS?
Web Robots (also known as Web Wanderers,
Crawlers, or Spiders), are programs that
traverse the Web automatically. Search engines
such as Google use them to index the web
content, spammers use them to scan for email
addresses, and they have many other uses.
4. WHAT IS ROBOTS.TXT?
Robots.txt is a plain text file that you upload to
the root directory of your site. Once the web
spiders (ants, bots, indexers) that index your
webpage search your site, they first look at that
text file and process it. Put differently, robots.txt
says to the spider which pages to crawl.
5. THE SIMPLEST VERSION OF ROBOTS.TXT
User-agent: *
Disallow:
The first line “user agent asterisk” indicates
that the following lines apply to all agents.
Space after "disallow:" means that nothing is
limited. This robots.txt file does nothing it
allows all types of robots to see everything on
the site.
6. SOME MORE EXAMPLES OF ROBOTS.TXT
To exclude all robots from the entire server
User-agent: *
Disallow: /
To allow all robots complete access
User-agent: *
Disallow:
(or just create an empty "/robots.txt" file, or don't use
one at all)
7. SOME MORE EXAMPLES OF ROBOTS.TXT
To exclude all robots from part of the server
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
To exclude a single robot
User-agent: BadBot
Disallow: /
8. SOME MORE EXAMPLES OF ROBOTS.TXT
To allow a single robot
User-agent: Googlebot
Disallow:
User-agent: *
Disallow: /
You can disallow single pages:
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html
9. SOME MORE EXAMPLES OF ROBOTS.TXT
You can specify the Sitemap location in your
robots.txt file
User-agent: *
Disallow: /
Sitemap: http://www.example.com/sitemap.xml
10. ABOUT THE ROBOTS <META> TAG
You can use a special HTML <META> tag to tell
robots not to index the content of a page, and/or
not scan it for links to follow.
<html>
<head>
<title>...</title>
<META NAME="ROBOTS"
CONTENT="NOINDEX, NOFOLLOW">
</head>
12. WHAT ARE SITEMAPS?
Tells search engines which pages are available
for crawling.
A Sitemap is an XML file that lists URLs for a
site along with additional metadata about each
URL.
when it was last updated
how often it usually changes
how important it is, relative to other URLs in the site
13. SITEMAPS XML FORMAT
The Sitemap must:
Begin with an opening <urlset> tag and end with a
closing </urlset> tag.
Specify the namespace (protocol standard) within the
<urlset> tag.
Include a <url> entry for each URL, as a parent XML
tag.
Include a <loc> child entry for each <url> parent tag.
All URLs in a Sitemap must be from a single host, such
as www.example.com or store.example.com.
Sitemap file must be UTF-8 encoded
No more than 50,000 URLs
File must not be larger than 10MB
15. USING SITEMAP INDEX FILES (TO GROUP
MULTIPLE SITEMAP FILES)
The Sitemap index file must:
Begin with an opening <sitemapindex> tag and end with a
closing </sitemapindex> tag.
Include a <sitemap> entry for each Sitemap as a parent
XML tag.
Include a <loc> child entry for each <sitemap> parent tag.
The optional <lastmod> tag is also available for Sitemap
index files.
Note: A Sitemap index file can only specify Sitemaps
that are found on the same site as the Sitemap index
file. For example,
http://www.yoursite.com/sitemap_index.xml can include
Sitemaps on http://www.yoursite.com but not on
http://www.example.com or
http://yourhost.yoursite.com.
17. SITEMAP FILE LOCATION
The location of a Sitemap file determines the
set of URLs that can be included in that
Sitemap. A Sitemap file located at
http://example.com/catalog/sitemap.xml can
include any URLs starting with
http://example.com/catalog/ but can not
include URLs starting with
http://example.com/images/.
18. THANK YOU
ADITYA TODAWAL
PROJECT COORDINATOR (SEO)
SEARCH RESULTS MEDIA – INTERNET MARKETING TORONTO