The document provides a technical SEO checklist essential for optimizing a website's security and structure to align with search engine algorithms. Key points include creating an XML sitemap, using canonical URLs to prevent duplicate content, ensuring mobile-friendliness, securing the site with SSL, improving website speed, adding structured data, and maintaining proper URL structure. Addressing these technical SEO elements is crucial for ranking, user engagement, and avoiding crawl errors.

1. TECHNICAL
SEO
CHECKLIST

2. Why Technical
SEO?
Following a technical SEO
checklist ensures that your site’s
security and structure meet the
expectation of search engine
algorithms.
Let's look at the checklist-

3. 1. Create and
Optimize XML
sitemap of Your
Site
XML sitemap is a file that assists
the search engine crawlers to
know about pages and parts of
your website they may not
discover easily.

4. 2. Use Canonical
URLs to fix and
Avoid Duplicate
Content Issues
You can use SEMrush or Alexa’s Site
Audit tool to identify on-site duplicate
content.
You can use the canonical link element
to let search engines know which version
of a page to consider when indexing your
website.

5. 3. Ensure Your
Website is
Mobile-Friendly
To have a mobile-friendly
website is not optional anymore.
Ensure that your website is fully
responsive so that your rankings
don't suffer.

6. 4. Install an
SSL Certificate
on Your Website
Secure Sockets Layer (SSL) is
a security technology that encrypts
data and transports it safely across
the web.
It will not only provide enhanced
security to your site but is also
useful from an SEO perspective.

7. 5. Improve
Your Website
Speed
Search engines and users both
prefer sites that load quickly.
If your site takes a long time to
load, it can seriously impact
the user experience and lower
your rank in SERPs.

8. 6. Add
Structured Data
Markup to Your
Site
Structured data can help you enhance
your website’s presence on the SERPs
through featured snippets, knowledge
graph entries, etc., and increase your
CTR.

9. 7. OPTIMIZE URL
STRUCTURE
Make sure that the URLs have:
• Your target keywords
• Lowercase characters
• No unnecessary characters or words

10. 8. Improve
Your Site
Architecture
A well-defined structure helps users
quickly find out what they want from the
website and makes indexing a website
easier for search engines.

11. 9. Optimize Your
Robots.txt
It is a text file residing in your website’s
root directory.
It gives instructions to search engines
on which website pages they can crawl
and add to their index.

12. 10.
Take Care of 404
Pages
You wouldn’t want any of your readers
to land on a “404 Not Found” page.
That creates a bad first impression, and
the user may never return to your site
again.

13. TAKEAWAY
If you fail to address technical SEO problems, it can result in rankings dips, negative
engagement metrics, and crawl errors.
So, keep the above-mentioned technical SEO checklist in mind and optimize your
website accordingly.

14. GET HELP
WITH
TECHNICAL
SEO
▪ info@knotsync.com
▪ +44 333 006 3775
▪ https://knotsync.com