Seo analysis of at Pravin K Gupta


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Seo analysis of at Pravin K Gupta

  1. 1. SEO Analysis of Jabong.comImportant Area of SEO Analysis : 1. Competitor Analysis 2. On page analysis 1. All Meta Tag Analysis 2. Webpages Load Time Analysis 3. Canonical Issues 4. URL Structure and Navigation 5. Image Optimization 6. Site Map (All Type) 7. Keywords optimization and density check 3. Off Page Analysis 1. Local Listing Analysis 2. Blog Analysis 3. Search Engine & Web Directory Submission Analysis 1
  2. 2. On Page Optimization How1. How do you build trust? The more you can build these elements into your site the better: 1. Clean and beautiful design 2. Correct spelling and grammar 3. Image Optimization 1. Share image 2. Write alt tag on Image 4. Signs of social sharing 1. Add-ons LIKE: FB, TW…. 5. Links to trustworthy sources 6. High-quality images and visuals 7. Add all type site map 1. XML 2. ROR 3. TXT 8. Solid, detailed content updated frequently of all brands 9. Presence of community and conversation through comments 2
  3. 3. On Page Factor in Infographics 3
  4. 4. …Continue 4
  5. 5. Home page Title similar to other site 5
  6. 6. Meta tag is not proper on site 6
  7. 7. Why are need of meta tag• Title tag is important for each web page - should be unique (for web page name, google search, index with Keyword and crawling with Keywords).• Description is more effective for page summary and user trust value (For search engine show in SERP descriptive search volume)• Keywords is need for each page what type is search (User trends and phrases)• Canonical tag is important for duplication reduce of url• Distribution tag is need for what type distribution your pages as globally or other type???• And many more meta tags….How can write meta tag : 1. Title tag 65 character according Google 2. Description 256 character 3. Keywords 256 character• Not used stopping word like : a , & an of click here _ ? ) ; ( = etc… 7
  8. 8. Create Site Map How, Why1. For navigation: A site map provides an organized list of links to all the pages on your Web site.2. Visitors access your site map, they will learn a lot about your Web site.3. Site Map is very effective way to help search engine spiders crawl through your site.4. A site map enables you to easily assess the structure of your site 8
  9. 9. …Continued• What is an XML Sitemap?: XML format and submitted to search engines so they can crawl the website in a more effective manner. separated with 1,000 links per page• Why ROR Site Map :ROR is a Resource of resource: ROR an independent XML format for describing any object of your content in a generic fashion, these are search engine friendly .• What is Txt url file : is a very simple sitemap in a text file that only contains a list of URLs for the website.• Why Need HTML site map: HTML sitemap allows site visitors to easily navigate a website• How can Submit : it’s site directly submit in google and add webmaster tool for access, Index, Crawling all URL with all search engine .• No Have XML Site map: 1. 2. 3. 4. 9
  10. 10. How Search Engine Spider Look…• Web sites that search engine spiders look for are: 1. Keyword usage 2. Keyword placement 3. Compelling content 4. HTML title tags, meta-descriptions and keyword tags 5. External and internal links 6. Site updates 7. Site map 8. Web design 9. Functionality Spiders are designed to crawl through Web sites much like humans. 10
  11. 11. What benefit of RSS• Really Simple Syndication (RSS) is a way to distribute your content to other websites. The distribution is done by creating an XML feed that other sites or users can subscribe to.• The SEO benefit for RSS feeds is that your content being distributed can include links with optimized anchor text to your website. This helps to create good quality backlinks to your website, which helps to improve your Page Rank and overall rankings. 11
  12. 12. RSS Submission Guide• How to Create an RSS Feed –• Identify the items for your RSS feed• Write a list of your items in any word processing application such as Word, WordPad, or TextEdit• Create an XML file with the necessary tags, which will serve as codes to identify your RSS feed• Create a channel for the RSS feed• 12
  13. 13. Keywords Analysis of 13
  14. 14. ….Continue 14
  15. 15. Keywords Density of JabongHow To Make The Right Keyword Analysis For Your Website : 15
  16. 16. Webpages Load Time Analysis What is Impact of Load Time on Website 16
  17. 17. What is Load time of Jabong 17
  18. 18. …Continued 18
  19. 19. …..Continued 19
  20. 20. How to Reduce• Image optimization• CSS Code out line• JS out Line• No more URL redirect• Not make long URL• Browser Capability and Cache reduces• Specify an expiry of at least one week for Image 20
  21. 21. What is Benefit of Load Time Reduce 21
  22. 22. ….Continue 22
  23. 23. Canonical IssuesCanonical tag all ready used 23
  24. 24. Incorrect URL•• - is no have meta tag••••••••••••• 24
  25. 25. …Continued 25
  26. 26. How can Make URL• Max..5 fold right url with keywords• Don’t use _, string, Space, Number, If use of the Number Should be last• If use of the html more preference of SEO Guys, Because all Search Engine Spider/ Crawler under stand statics page• Four characteristics that make URLs user-friendly• Make sort url• URL character Should be lowercase latters• plain language• conventional• self-correcting• Amazingly, if youre using Apache (a common web server)• common spelling errors• common synonyms• all upper and lowercase mixes of the same word, common spelling errors, and common synonyms• any earlier URLs that may have housed the same information 26
  27. 27. Spam Content 27
  28. 28. …Continued 28
  29. 29. How to reduce spam Content• Make general Content with brand name• Included Item, Size, Price and all information as Dynamic• Color, model No. 29
  30. 30. How many popular URL of Jabong• No Have popular page as mention below.• If you want check : m/ 30
  31. 31. No have popular page as flipkart 31
  32. 32. Posting for back link• Free web directory• Search Engine• Classified ads• Reviews• Blog• LBS - Local Business Listing• Yellow Page• Press release• Social Bookmarking & networking• Article Posting• Forum 32
  33. 33. Directory Submission• WHY : 1. This is effective methods of boosting your backlinks 2. Natural Link, Quality back inks and high value for search engine 3. This is a great source of high quality one-way links. 4. This factor is positively effect for page rank. 5. Website and page index faster Becoz SE crawler automatically crawl 6. More visitor search of directory for backlink and website information.• How Submission: 1. Make keywords reach title 2. Description according business prospective 3. Searchable Keywords and add more information fill up 4. Find more relevant web directory 5. Do you manually Directory submission in relevance categories 6. Find more valuable directory for submission 33
  34. 34. Wrong Posting in directory 34
  35. 35. 35
  36. 36. How can free posting• For Web directory : – Title tag with keywords – Description in add top search keywords – Add top keywords in keywords field• For Classified ads – Before posting need registration with all information – Title should be attractive – In Description all information with URL and keywords phrases – Posting With logo and Image – Choose right Location, name, email id and communication no. etc…• For Reviews Posting – 1st of all create profile on reviews websites – All Information with Logo – Brands name, about us of website – If you posting reviews any where, Then only related topic .. 36
  37. 37. Article Posting• Find best article publisher sites• Registration with all information 1. Add Logo 2. User name 3. Social media links 4. Blog Link• Create Pen name / Author• How can write a article 1. Article title should be catchy (Min 56 Character) with primary keywords 2. Write brief Summary should be 256 character of article. 3. Article content should be 450 world 1. Article content in keywords density 2 % to 5% 2. Write content with keywords phases with primary keywords 3. Add more searchable tag add in keywords field 4. Make resource with two keywords links 37
  38. 38. Why & How Build a blog?1. Build Your Brand As An Expert2. Build Trust3. Growing Stream of Organic Search Traffic4. Consistency is the Key5. Writing about what you’re doing is a great way to track the markers of your journey.6. More Back link via trust value & life time7. How do you build trust? The more you can build these elements into your site the better: 1. Clean and beautiful design 2. Correct spelling and grammar 3. Thorough about page 4. High-quality photo of the author 5. Signs of social sharing 6. Links to trustworthy sources 7. High-quality images and visuals 8. Short, easy-to-read domain name 9. Professional logo 10. Solid, detailed content updated frequently 11. Presence of community and conversation through comments 38
  39. 39. …continue• How Blog Posting – 1st of create domain based or keyword based blog – All Information with Logo – Brands name, about us of website – Create header & footer theme regarding your website – Create a menu – About Us , Contact Us, Product Based – Created Min 2 author with Google+ – Create Top Level Category Like Clothing, accessories, Jewellery….. – Content Posting with Min 2 anchor tag with long tail keyword pharse – Blog content for user prospective, informative ad the new worthy plus reachable content – Blog updated weekly based( Min 2 Posting) – Create an Editorial Calendar – I’m more intentional when it comes to guests, which means greater cross-promotion, back links, and visibility with new audiences. – Just Like : – Plugin with social Media as facebook, twitter, linkedin, stumbleupon• The top ways blogging has helped individuals with a business are: – Greater industry visibility (64%) – Acquired new customers, made sales (58%) – Built thought leadership (54%) – Asked to speak at conferences (32%) – Helped recruit employees (17%) 39
  40. 40. Compare Blog Flipkart Blog Analysis 40
  41. 41. Press release Submission How & Why• WHY ?• 80 million people get their news online every day• Search Engines are used everyday by 100 million people• 64% of journalists use Google or Yahoo! to follow the news• What Type of Benefit :• Gain publicity.• Become recognized in your field.• Increase site traffic and ROI.• Improve website rankings.• All businesses can benefit from press release distribution• Press release distribution is fairly inexpensive.• You can boost your company’s visibility.• Press releases can establish you as an industry expert.• Good press releases can spread far and wide.• Use your news to get more customers.• Investors keep up with the news too. 41
  42. 42. How Can Post• Title e should be news worthy with domain name.• Write descriptive summary with domain name, about us , Founder name with thought and keywords in all press release.• Make profile with Logo, address and all information• Post Press release with logo – Social Media links (FB, TW, YT) – If possible then add You tube links (Profile URL)• Publish press release distribute with social bookmarking site• After posting press release content – post on blogs website• Publish press release convert PDF• Post PDF publish website of press release content – PDF website on create profile and post PDF file. – Used press release title• Tips of Press release Headline: 1. Write relevant highly searched term or phrase with primary keyword for your news release. 2. Place the primary keyword near the beginning of the news releases headline. 3. Keep the SEO-friendly news release headline to eight words or less. 4. Ensure that the headline accurately summarizes the content of the news release. 5. Repeat the primary keyword two and four times in the body of the document. 42
  43. 43. ….Continued 43
  44. 44. Back Link Analysis of Jabong 44
  45. 45. ….Continued 45
  46. 46. Top Ranking Page of Jabong 46
  47. 47. Competitors Analysis of 47
  48. 48. Back Link of Flipkart 48
  49. 49. ….Continued 49
  50. 50. Videos OptimizationWhy Optimization Videos: 1. Branding for domain 2. More Visibility online search 3. Benefit of keywords ranking on SERP 4. Optimize targeted Tag 5. Back Link Generate with URL and Keywords 50
  51. 51. How Optimization of Videos1. 1st of all Make a profile on free videos submission site s 1. Add all information LIKE : website, name, channel name, blog URL and many more2. Names with keywords OR domain name3. Write titles with searchable keywords and add domain name4. Write more catchy description with keywords : just Like web page description5. Write Quotes ITEM, Product and information in description6. Used Actions/verbs mention in description7. What is objects in the video LIKE : shopping, Item, Product and service8. Make videos Emotions, funny, hilarious and informative9. Add right keywords10. Share on more media sites : FB, TW, etc.. 51
  52. 52. …Continue 52
  53. 53. Alexa Rank Analysis 53
  54. 54. Alexa Links of Jabong 54
  55. 55. Flipkart 55
  56. 56. Alexa Links of Flipkart 56
  57. 57. Compare of Related Website 57
  58. 58. ….Continued 58
  59. 59. Back Link 59
  60. 60. Local Business Listing Analysis WHY?• Domain Authorities | Business Location Information for Trust Value | Business Awareness with Keywords and Domain Boosting | G+, FB, TW and other Social Media Impact | Video Search results.• For Back Linking | Optimize your website content by using Keyword Phrases, including the city and state in the Meta Tags, Image Name, Body Copy, etc. How?1. A business website is also as important in order to be boosted in the local business listing. 1. Elements of Local Business Listing 1. Address of your Business Location 2. Your Business Categories 3. Keywords add in Business name (Listing) 4. Completing your business profile/Place page 5. Reviews and ratings 6. Proximity to location 7. My Maps and other User Content/Data 8. Certain traditional SEO factors 60
  61. 61. Local Listing -Why Is Important ?More Information : 61
  62. 62. Important Info of Local Listing• 73% of activity online is in one way or another "related to local content"- (Google 5/07)• 70 percent of online searchers will use local search to find offline businesses. -The TMPDM- comScore• 86 percent of online users will be searching for a local business at some point in time. - Research by Kelsey Group• 43% of search engine users are seeking a local merchant to buy something offline.- comScore Networks• 74 percent of Internet users perform local searches.- The Kelsey Group 62
  63. 63. Flip kart Local Listing 63
  64. 64. Jabong Local listing 64
  65. 65. Social Bookmarking• Advantages of Social Bookmarking1. Faster Indexing2. Mini Search Engine3. Get Republished4. Be Social5. More The Mirror6. Visibility7. Keyword Tagging8. Direct Traffic9. Brand ExposureHow does it Work:• A link (URL) of your website/ blog/ article/ video/ etc is submitted to a Social networking site• As soon as think link is listed, it remain on 1st page for some time, providing you with innumerable direct traffic• If these visitors find your link interesting & useful, they bookmark it themselves, thus building your links popularity and credibility.• Many of these visitors will publish your link, on their blog/websites / forums; this will provide you with the invaluable one-way back-links 65
  66. 66. …Continue• Many of these visitors will publish your link, on their blog/websites / forums; this will provide you with the invaluable one-way back-links• All these back-links improve your search engine standing, and Google awards you higher weight-age for gaining public acceptance; by improving your SERPs 66
  67. 67. Social Media analysis ReportSMO analysisvia twodifferent tools 67
  68. 68. Social Networking• How to Use Social Networking Sites to Drive Business1. What are the needs of my business2. What am I using the site for?3. Whose attention am I trying to get?4. Setting Up Your Profile5. Privacy and Legal Issues 68
  69. 69. …Continue 69
  70. 70. …Continue 70
  71. 71. …Continue 71
  72. 72. …Continue 72
  73. 73. Wrong Forum & Reviews PostingHow Forum Posting Effectively?• Choose the right Forum• Created signature with domain links• Add logo with profile• Category matters• Are you sharing there?• Appreciation are always welcome• Follow the thread after posting• If want more link then – created a group and open a discussion on Like: Linkedin, quora, Q & A boards 73
  74. 74. Some Important Suggestion :• If you are Create profile then used Jabong – Jabong in URL LIKE : – In profile image used Logo of Jabong – Add all links in profile • Linkedin • Facebook • Blog URL • Twitter – Web Created different -2 type of blog LIKE: • Keywords base • Segment based • Product based • Business based – Created Categories in Blog – Create You tube Channel with primary keywords based title , description and tags 74
  75. 75. More Information:••••• 75
  76. 76. Thank You 76