Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
On Thursday 19th June 2014 I gave a talk at Unified Diff (a monthly web/software development meet-up) in FoundersHub in Cardiff.
The structure of the talk allowed the audience to choose the topics of their choice. We only had time for 4 out of a possible 12, which were (in order):
- URL Parameters
- Canonicalisation
- Titles & Metadata Best Practice
- Status Codes / Redirects Best Practice
However this version of the deck contains the slides for all 12 topics, so if you were there on the night and were hoping that I'd cover a particular topic, well now you can see the slides at least!
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
Choose Your Own Adventure: SEO For Web Developers | Unified DiffSteve Morgan
On Thursday 19th June 2014 I gave a talk at Unified Diff (a monthly web/software development meet-up) in FoundersHub in Cardiff.
The structure of the talk allowed the audience to choose the topics of their choice. We only had time for 4 out of a possible 12, which were (in order):
- URL Parameters
- Canonicalisation
- Titles & Metadata Best Practice
- Status Codes / Redirects Best Practice
However this version of the deck contains the slides for all 12 topics, so if you were there on the night and were hoping that I'd cover a particular topic, well now you can see the slides at least!
SEO for ecommerce is all about technical efficiency, clean, crawlable sites and a great UX. These slides were presented at Fresh Business Thinking Live - June 11th 2014.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Optimizing Content with SEO and Social MediaErudite
Understanding the nature of how data is structured on the web, and how search engines work - helps us to underpin our knowledge on how to improve our search and social media presence. This talk was delivered at Outreach Digital. A volunteer organisation that seeks to share and promote learning to new and interested digital marketers.
Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript F...Kahena Digital Marketing
Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.
All the changes made on the files and servers of the website come under on page optimization.Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Wordpress is a free and open source content management system. It is the most popular software among the international blogger community. It is robust and flexible software for developing an effective website for business or personal use. It has thousands of plugins and themes (both free and paid). This workshop explained how to install and configure Wamp and Wordpress for setting up a website. Basic building blocks like HTML, CSS, and PHP are also explained. Different ways of online earning are also mentioned
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
The basics of search engine marketing have been shared by Digital Marketer Riya Agarwal in this ppt. Contains a lot about SEO and introduction of Pay Per Click.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
Optimizing Content with SEO and Social MediaErudite
Understanding the nature of how data is structured on the web, and how search engines work - helps us to underpin our knowledge on how to improve our search and social media presence. This talk was delivered at Outreach Digital. A volunteer organisation that seeks to share and promote learning to new and interested digital marketers.
Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript F...Kahena Digital Marketing
Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.
All the changes made on the files and servers of the website come under on page optimization.Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Wordpress is a free and open source content management system. It is the most popular software among the international blogger community. It is robust and flexible software for developing an effective website for business or personal use. It has thousands of plugins and themes (both free and paid). This workshop explained how to install and configure Wamp and Wordpress for setting up a website. Basic building blocks like HTML, CSS, and PHP are also explained. Different ways of online earning are also mentioned
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
The basics of search engine marketing have been shared by Digital Marketer Riya Agarwal in this ppt. Contains a lot about SEO and introduction of Pay Per Click.
The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
Digital marketing refers to the use of digital channels and platforms to promote products, services, and brands to a targeted audience. It encompasses various online marketing strategies and techniques aimed at increasing visibility, driving traffic, and generating leads or sales.
In digital marketing, businesses leverage the power of the internet and digital technologies to engage with potential customers and build relationships. This can be achieved through various channels such as search engines, social media platforms, email marketing, content marketing, online advertising, and more.
The key advantage of digital marketing lies in its ability to reach a vast audience quickly and cost-effectively. Through precise targeting and measurement tools, businesses can tailor their marketing efforts to specific demographics, interests, and behaviors, maximizing their return on investment.
In the high complexity web environment we're living in today, technical SEO is becoming more important that ever before. This presentation will take you through the basic stuff regarding technical sites optimization.
You will understand how to optimize you page / site <head> section, how to do an On-Page optimization, get better understanding about how to deal with duplicate content and a short explanation regarding redirects.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
13 Things Developers Forget When Launching Public WebsitesAJi
This presentation will describe 13 tools developers typically forget when launching a public facing websites based on best practices in SEO and audience building. These are the tools both marketing and IT teams can use, or the savvy business owner can embrace, to help set yourself up for success.
The presentation was originally presented at the Kansas City Developers Conference in June of 2015
Technical SEO for WordPress Developers, Designers and WebmastersHenry Visotski
Whether you build websites, manage them, or write web content, this presentation is full of actionable tips and standards. Includes an extensive WordPress section.
Website Visibility- Here is SEO Tips To Enhance Search Engine RankingBrandie Davis
Want to enhance your website visibility and rank better your position in search engine result pages, here is the SEO guide for you to increase website visibility and ranking....
The slides describe the 10 most important On Page SEO elements which every web development company shall address, if it is to get top ranks in search engines.
Guía Global de Coronavirus: Conectando a las personas durante la crisis de CO...Miguel López Zuleta
Guía Global de Coronavirus: Conectando a las personas durante la crisis de COVID-19: Un documento que brinda Facebook para que las marcas puedan conectar con las personas en este tiempo de crisis.
Interesante guía sobre la publicidad en Tik Tok elaborado por la agencia Cyberyclick en la cual podemos conocer los diferentes formatos publicitarios en esta plataforma que un anunciante puede usar para llegar a su audiencia.
Informe del impacto en la inversión en Publicidad Online, donde podrás encontrar la inversión total de Perú en los tiempos de Coronavirus y ocho de las industrias que reflejaron un comportamiento distinto, tales como Aerolíneas, Centros Comerciales, Supermercados y Minimarkets, Farmacias, Empresas de Telecomunicaciones, Higiene del hogar y Tiendas Online. Reporte realizado por Admetrics.
Merkle Q2 2019 Digital Marketing Report for download, complete with detailed analysis on trends spanning the key platforms across paid search, SEO, display advertising and paid social. This edition of the report includes commentary on the impact of Yahoo’s move to exit the Google Search Partner Network, a rebound in the growth of Google brand CPC, the continued strength of Instagram ads growth, and much more.
101 fórmulas para escribir títulos creativos y efectivos Miguel López Zuleta
134/5000
Los titulares hacen una gran diferencia, así que obten los resultados que necesitas. Esta guía te brindará fórmulas de titulares efectivos y cómo usarlas en nuestro contenido.
Articulo escrito por Peter Sandeen.
Link de descarga: https://petersandeen.com/101-headline-formulas/
El NEO Digital Strategy Framework (NEO DSF) es un modelo que busca ayudar a las organizaciones a implementar estrategias digitales y que incorpora tres elementos clave en su metodología:
-El impacto de las macro tendencias digitales (cloud, social, big data y mobile).
-Una aproximación estratégica desde la perspectiva del consumidor.
-La incorporación de metodologías ágiles.
Fuente original: http://www.neo.com.pe/descargar-framework/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.