marketing strategies for vodafone

1. Anjali Ranjan 16 Aakrati Shah
Prerak Sheth 30 PrernaVerma
Mrudula Nair 52 Pragati

2. VODAFONE : MISSION & VISION
▪ MISSION:
To enrich customers’ life with the unique power of
mobile communication.
▪ VISION:
To be the communications leader in increasingly
connected world.

3. INTRODUCTION
▪ World’s second largest mobile telecommunications
company measured by subscribers.
▪ owns and operates networks in over 30 countries and
has partner networks in over 40 additional countries
▪ It provides telecommunications and IT services to
corporate clients in over 65 countries.
▪ Total number ofVodafone India Subscribers :
141,519,840, i.e. 22.44% of the total 657,158,013
Indian mobile phone subscribers.
▪ The BrandTrust Report, 2011 published byTrust
Research Advisory has rankedVodafone as the 16th
most trusted brand in India.

4. 4 P’s of Vodafone
PRODUCT
▪ Prepaid
▪ Postpaid
▪ BlackberryWireless
Handheld
▪ Value Added Services
PRICE
•World’s cheapest price rates
•Customer based pricing strategies
•Flexible pricing mechanism
•Controlled byTRAI
•Monthly price plans are available
•Rewards on usage

5. 4 P’s of Vodafone
PLACE
▪ Local mobile shops
▪ Stationery stores
▪ Vodafone store
PROMOTION
•Promotion through the Zoozoo
introduced during IPL Season2
•TV commercials of Zoozoo
characters
•Combined promotion with
blackberry
•New advertisements focuses on
customisation

6. Customer Perceived Value
Total Customer Benefit
▪ Over 99% population coverage.
▪ Outstanding performance, trusted by over 70% of UK
emergency services.
▪ Investing millions to improve performance and customer
experience.
▪ Vodafone awards and achievements.
▪ Vodafone are committed to giving you a network you can
depend on.
▪ The fastest and most reliable connections
▪ Stay in touch - with the network your business can rely on.

7. IMAGE BENEFIT
▪ Found that 38.5 per cent of the UK workforce relies
on a mobile as its main business phone.
▪ Wherever you go our network follows you this is
the tagline ofVodafone which suggest consumers
have a mindset that they will get the best network
everywhere they go.

8. Total Customer cost
Monetary cost
▪ Free sim cards at certain
outlets or promotional
offers
▪ Different schemes as per
the choice (including
prepaid and post paid)
▪ Chota recharge (Rs 10)
▪ Balance transfer
▪ Top-ups (Rs 50, 100, 200
etc)
Time cost
•Time cost is very less as you
get the recharge done
instantly.
•Online recharge is also
available.
•Time taken to activate the sim
is also less compared to other
services.
•Customer care is just a dial
away.

9. Energy cost
▪ Any service can be used just by subscribing it
through the sim.
▪ The sim card is available easily at nearest stores
and the recharge facilities hardly require any
effort.

10. How does MIS help VODAFONE?
▪ gathers, stores and analyses the details of all the
subscribers across the region ,state and country.
▪ analyses the usage pattern of its customers and
accordingly proposes the various schemes.
▪ MIS keeps track of customers who amount huge
bills and treats them differently.
▪ MIS also helps in tracking the maximum number of
customer complaints area wise and according to
the scheme

11. THANK YOU