The document summarizes a project report on Ufone Telecommunication. A group of 3 students - Muntaha Maqbool, Noor-E-Amina, and Aqsa Khalid - analyzed Ufone's organizational structure, functions, products/services, competitors, inventory management process, and future plans. The group acknowledged efforts by their project incharge Prof. Naukhaiz Chadhary and UCP. They conducted research on Ufone's hierarchy, departments, processes, gaps, and solutions to improve inventory management. The conclusion stated Ufone is aggressively growing in the competitive mobile market through unconventional strategies and ads.

2. PROJECT INCHARGE : Prof. NAUKHAIZ CH

3. GROUP MEMBERS
MUNTAHA MAQBOOL (0001)
NOOR-E-AMINA (0082)
AQSA KHALID (0085)

4. ACKNOWLEDGEMENT
The project is completed through a lot of efforts and hard-work. We are thankful to ALLAH to gave us
strength and ability to complete this project and We would like to thank “UCP” and our project in
charge “Prof.NAUKHAIZ CHADHARY”. Last but not least, we would like to thank our parents for
their unconditionalsupport, bothfinanciallyand emotionallythroughout our degree.

5. TABLE OF CONTENTS
Overview of UFONE Telecommunication
Introduction
Hierarchy of organization
Functions and Processes
Product and Services
Competitors
Gaps in Inventory Management Process
Future Plans
Solution
Conclusion

6. OVERVIEW
• Our chosen field is of telecommunication because of highly demanded by customers ,the industry is
broader than it was in the past.
• It encompasses multiple service providers, including telephone companies, cable system operators, Internet
service providers, wireless carriers, and satellite operators.
• The industry today includes software-based applications with a communications emphasis and
intermediate layers of software incorporated into end-to-end communication services.
• It also includes suppliers of telecommunications equipment and software products sold directly to
consumers and also to service providers, as well as the telecommunications service
• The range of telecommunications applications is broad and includes telephony and video conferencing,
facsimile, broadcast and interactive television, instant messaging, e-mail, distributed collaboration, a host
of Web- and Internet-based communication and data transmissions.

7. INTRODUCTION
• Our chosen business is of Pak Telecom Mobile Limited or Ufone is a Pakistani GSM cellular service provider.
• It was the third mobile operator to enter Pakistani market.
• It started its operations under the brand name of Ufone in Islamabad on January 29, 2001.
• Its headquarter is in Blue area, Islamabad, Pakistan.
• Ufone serve more than 2,333 cities of the country, all National Highways, all Motorways .
• Mr. Rainer Rathgeberis the CEO of the company
• It gives three types of services:- Pre-Pay, Post-Pay, U-Paisa.
• Ufone is among the largest GSM mobile service provider and fourth largest mobile service in terms of subscriber base
of over 24 million.
• It has a market share of 18% among mobile operators.

8. ORGANIZATIONAL HIERARCHY

9. FUNCTIONS OF MIS DEPARTMENT
• Personnel Information System
• Payroll Management System
• Inventory Management System
• Planning and Control System
• Financial Accounting System
• Material Resource Planning System
• Cost and Accounting System
• Electric and Water Billing system
• Telephone Billing System
• Project Monitoring Systems (R&D)

10. PRODUCT AND SERVICES
POST-PAY
• RECHARGE OPTIONS
• SMS BUNDLE OFFER
• U-CIRCLE
• INTERNATIONAL CALLING
• INTRODUCE DIFFERENT FEATURES
PRE-PAY
• TARRIF

11. COMPETITORS
ZONG
WARID
TELENOR
MOBILINK

12. PROCESSES
Customer feed back process
Recruitment process
International SMS from double number process
Online sale process
Inventory management process
Job analysis process
Selection process
Job evaluation process

13. CUSTOMER FEEDBACK PROCESS
SURVEYS
REACH OUT DIRECTLY
USER ACTIVITY
USABILITY TEST
Name: *
Mobile No: *
Email:
Prepaid Postpaid
Service Center
Agree Disagree
No
Comments
The quality of service satisfied my needs.
Service was prompt, courteous and helpful.
Knowledgeable and professional staff.
The environment was clean and comfortable.
I would recommend this facility/activity to a friend/co-worker.
Last visited:
In your opinion what improvements should be made, in order to
serve you better at service center.

14. RECRUIMENT PROCESS
The process of finding and attracting capable applicants for Employment
INTERNAL RECRUIMENT
• HIRING PROCESS
• SUCCESSION PROCESS
EXTERNAL RECRUIMENT
• Decisions on Vacancies
• Consulting Other Staff Who Are Involved
• Working Out The Sort Of Person Required
• Decision On Whether To Advertise
• Writing The Advertisement

15. DOUBLE NUMBER PROCESS
• Ufone is introducing International SMS feature for Double Number subscribers. Double Number
subscribers can now send International SMS from their allocated second number.
For the first time in Pakistan, Ufone introduces a special feature of Double Number called My Tunes. Now with Double Number’s My
Tunes, U can set the caller tune yourself instead of listening to the tunes set by the person U call. U can set different tunes for different
numbers, different tune for a specific time or set a default tune. Dial 660 to get your Double Number or to subscribe to My Tunes. Daily
subscriptionchargesare Rs. 1+Tax/Dayand weekly chargesfor downloading content are Rs.1.25+Tax/Week
Now Pre-paid and Post-pay subscribers of Double Number service will be able to make on-net calls (Ufone to Ufone) on hourly rate of
Rs.9.99+Tax. In order to initiate Double Number Hourly call, users will dial 67 (Prefix) followed by Ufone number. Example:
6703331234567.

16. ONLINE SALE PROCESS
ONLINESIM ORDER:
• The company offers its customers to order their SIM online if they are convenient to the franchise
or business center. They carry out this activity through their website www.UFONE.com in which
they get you an online form which reveals the details
• Offered numbers and other details, they also ask you to tell them if you want a Gold number,
Silver or Platinum number and by double clicking it you can reserve you’re chosen number.

17. INVENTORY MANAGEMENT PROCESS
• Determine Customer Needs & Forecast Demand
• Categorize Your Inventory
• Figure out How You’ll Track Incoming/Outgoing Inventory
• Conduct Inventory Counts to Ensure Accuracy

18. JOB ANALYSIS PROCESS
• Direct Observations at Ufone direct observation is also done for job analysis.
• Employees are directly observed ant word watched that what functions they are doing related to their jobs.
• Interviews are conducted from employees and supervisors.
• Questionnaire method: - The questionnaire is a widely used method of analyzing jobs and work. Here the
job holders are given a properly designed questionnaire aimed at eliciting relevant job-related information.
• Industry patterns for a bench mark job Sometimes in Ufone HR department just observes the industry and
see the accountabilities and duties of a bench mark job.

19. SELECTION PROCESS
• PreliminaryInterviews
• Application blanks
• WrittenTests
• Employment Interviews

20. JOB EVALUATION
• Ufone conducts its own market survey and match its standards with other telecommunication
companies specifically with Mobilink and Telenor.
• They conduct the survey so that they can determine relative worth of every job according to market
trends, so that pay at every level is compatible with their competitors and trends in the industry so
that they can attract and retain competent employees in their organization by giving market
competitive pay.
• Job specification
• Job description

21. GAPS
• CUSTOMER BEHAVIOR MONITORING
• LOYALTY OFFERINGS
• BILLING SYSTEM
• UFONE has introduced 3G and 4G service but still not as good as compared with zong.
• In some cities and areas, UFONE is not offering fiber optical cable, to endless their users with better
connectivity.
• Weak government rules and regulations
• Un-Facilitated franchises
• They more focus on internal recruitment
• As Ufone is cellular company and there is cut throat competition among cellular companies in Pakistan.
There are six other companies also working in Pakistan so Ufone would have to face some growing
competitive pressures.

22. SOLUTION
• They should introduce Satellite system to overcome their gaps.

23. FUTURE PLANS
• To be aggressive in industry to remain a potent force in the cellular industry
• Huge network expansion contract of USD 550 million, which will enhance the subscribers’
capacity by 10 million
• Maintaining high quality of service
• Exploring new value added services
• Market visibility through various market initiatives to fulfill subscribers’ satisfaction and demand
• To increase the value of investment for the shareholders.

24. CONCLUSION
• By keenly analyzing the marketing of Ufone, we group member agree that Ufone is penetrating its market by taking
risks and aggressively promoting & advertising itself
• If Ufone gave equal importance to External Recruitment, then they will have diverse pool of candidates with increased
productivity
• We came through unconventional strategies and ad campaigns while working on this report. We believe that mobile
services are the toughest market to enter and survive. And in this tough market Ufone isn’t only surviving but growing
at an exceptional rate.
• Ufone is using humorous theme in its ads which has become its benchmark. People enjoy watching, discussing and
following Ufone ads the most. And it is the biggest achievement of Ufone in recent times.
• We wish a very best of luck to Ufone. May it progress in this field and achieve its desired goals. (AMEEN)