Idea cellular fove force model analysis
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Idea Cellular is the 4th largest wireless carrier in India with 100 million customers and a 12% market share, though it faces bargaining power from customers and suppliers due to competition from other carriers offering cheaper services. New entrants like 4G and substitute technologies also pose threats. Direct competitors with similar service offerings and significant market share include Airtel, Tata Docomo, and Uninor.
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This document is an industrial report submitted by Anshul Joshi towards the partial fulfillment of requirements for a Bachelor of Technology degree in Electronics and Communication Engineering. It provides an acknowledgment, declaration, table of contents, and begins discussing the introduction and basic concepts of GSM technology, including definitions, the evolution of mobile telephone systems, and specifications of GSM. It also provides figures and discusses growth in cellular subscribers worldwide.
Bharati enterprises
Bharti Enterprises started as a bicycle parts manufacturer in 1976 and is now India's largest and the world's 4th largest telecom service provider. It launched telecom services under the Airtel brand in 1995 after obtaining a mobile license in 1994. Airtel is now the market leader in India's highly competitive mobile industry, while Bharti has diversified into related areas like towers, DTH, and insurance through joint ventures.
Telecommunication industry analysis (india)
Analysis of telecommunication in India. Pie charts and graphs made with data collected by real-time users.
Three amigos mini case studies case motorola vs. wi-fi
Motorola was previously the undisputed global leader in wireless communications using licensed spectrum, but failed to capitalize on the emerging Wi-Fi technology that operated in unlicensed spectrum. Wi-Fi allowed wireless connectivity without cables, enabling mobility. It disrupted cellular providers by "democratizing access" to the internet. Motorola could have developed low-cost Wi-Fi/VOIP phones for emerging markets, using public hotspots as carriers. However, it prioritized its existing business over pursuing this new opportunity.
Three Amigos Mini-Case studies Case Motorola vs. Wi-Fi
Three Amigos Mini-Case studies
Case: Motorola vs. Wi-Fi
Background: Before Wi-Fi (only 15/20 years ago) computers need cumbersome wiring to networking
equipment to be connected to the internet. Wireless connectivity gave us freedom to use of our laptops
anywhere. Employees could move around the office space without any restrictions arising from cables.
Wireless network allows access to all applications and documents on your network from anywhere
inside the building within the range of the wireless network signal. With the reduction in size, the use of
Wi-Fi in tablets and smart phones added a new dimension to mobility. From the coffee shop of our
neighborhoods to our international travels we were able to connect without the often-outrageous
carrier costs as long a public hot spot available. Suddenly, public spaces to remain competitive had to
offer Wi-Fi access, otherwise they were at a disadvantage. Without any sort of Machiavellian planning a
major disruption to the cellular service providers (wireless carriers) was under way “democratizing the
access” to the internet.
Situation: Motorola up to that time was the undisputed global leader of wireless communication.
Emerging from the walkie-talkie equipment developed during the second world war (WWII), Motorola
was the provider of choice of wireless telecommunication solutions to first responders, police, military
defense communications and civilian logistical/plant operations. All in all, Motorola was the provider of
choice for wireless B-2-B communication solutions. All these equipment’s used licensed bands of the
spectrum and operated without interference as it was of exclusive use for that specific application/
customer base. For the most part Motorola customers prioritize product quality and service over price.
The opportunity: Wi-Fi was revolutionary, as it did not use licensed bandwidth, but rather operated in
an unlicensed band open to the public enabling the operation of wireless toys, home appliances,
including microwave ovens. This was perceived as not a serious wireless communication arena, as most
of the products operating in this frequency band, were perceived a “cheap toys” of poor quality and
unreliable communications.
The real opportunity for Motorola was to become the leader of wireless data communications, in the
same fashion that it was already the leader in voice communications. However, while those two modes
of communications (voice and data) have been treated separately, historically, they were coming
together as new studies from MIT and others were promoting the benefits of VOIP (Voice over the
Internet Protocol). This development would treat the voice as another data type, enabling a single type
of communication network to serve all the needs of the user: voice, data and eventually video.
The Product Concept: Imagine in the year 2000-01 a wireless phone with just Wi-Fi and WhatsApp.
Imagine the opportunity to enter emerging markets ...
Telecom industry in INDIA
This document discusses the history and development of the telecom industry in India from 1881 to 2012. It covers the key milestones like the establishment of the first telephone service in 1882, the opening up of the sector to private investment in 1990s, and the rapid growth in subscribers from 28.53 million in 2000 to over 943 million in 2012. The regulatory reforms from 2000-2011 are also summarized into three phases that encouraged competition and brought more choices for consumers.
Cellular industry
Presentation on Cellular Industry analysis. In this presentation analysis of Pestel and Porter Five Force Model Analysis.
SV Institute of Management Kadi student
Presenting By: Chirag Dabgar
Telecom Industry in Airtel
The document discusses wireless communication and the telecom industry. It provides details about the evolution of the wireless industry globally and in India. Key points include that wireless communication transfers information without wires, the first cellular system was launched in 1983 in the US, and the global telecom industry was worth $4.7 trillion in 2012. In India, the industry has gone through three phases of development. Airtel is one of the largest players and was the top cellular service provider in India as of 2012.
Telecom sector
The document discusses the history and development of India's telecom sector. It outlines key milestones such as the establishment of a separate telegraph department in 1854. It notes that the telecom sector currently contributes around 3% to India's GDP. Major players discussed include Bharti Airtel, Idea Cellular, BSNL, and Reliance Jio. The document compares Idea and BSNL on aspects such as services offered, ownership, and 3G rollout. It also covers marketing campaigns of Idea and BSNL and provides explanations of spectrum, 3G, and 4G.
The study on customer’s choices and preferences in terms of awareness and sat...
The study on customer’s choices and preferences in terms of awareness and satisfaction on gsm network connection
5G wireless technology Report
5G wireless technology will offer significantly higher bandwidth and connectivity compared to 4G. It will allow for improved data transmission capabilities and connectivity worldwide. 5G aims to address limitations of 4G networks and offer services like high-speed internet access, improved coverage, and support for a greater number of connected devices.
5G wireless technology
Fifth-generation wireless (5G) is the latest iteration of cellular technology, engineered to greatly increase the speed and responsiveness of wireless networks. 5G will enable a sharp increase in the amount of data transmitted over wireless systems due to more available bandwidth and advanced antenna technology.
F figure3
The document provides an overview of the telecommunications industry in India and Reliance Communications company profile.
The key points are:
- The telecom industry in India has experienced rapid growth fueled by increasing mobile phone users. India now has the second largest telecom network globally.
- Reliance Communications is India's largest integrated telecom company with over 60 million customers. It offers both wireless and wireline communication services across mobile, internet, long distance, etc.
- Reliance Communications aims to provide affordable and leading-edge communication services to individuals and businesses in India through its pan-India network. It competes with major players like Airtel, Idea, and Vodaf
Jio as a game changer in Indian Telecom Service Industry_Manosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
3g wimax
Wimax and 3G both enable wireless broadband connectivity. Wimax provides broadband access up to 30 miles for fixed locations and 3-10 miles for mobile. It supports technologies like VoIP and IPTV to reduce communication costs. Wimax was launched in India in 2010 and has potential to improve connectivity in rural areas and drive economic development. 3G allows simultaneous data and voice on mobile phones and provides high-speed internet access for multimedia applications. It was first launched in 2001 and continues spreading globally including in India where its potential for information access could help bridge the rural-urban divide.
5G TECHNOLOGY project report
The
creation and entry of 5G technology into the mobile marketplace will launch a new
revolution in the way international cellular plans are offered. The global mobile
phone is upon the cell phone market. Just around the corner, the newest 5G
technologies will hit the mobile market with phones used in China being able to
access and call locally phones in Germany.
Vodafone and idea merger
This document discusses the merger between Vodafone India and Idea Cellular to form Vodafone Idea Limited. It provides background on each company, including that Vodafone India was a UK-based telecom provider operating in India and Idea Cellular was incorporated in India in 1995. It then summarizes that the merger was completed in 2018 to create Vodafone Idea Limited, which now has over 330 million subscribers, making it the second largest mobile network in India. Finally, it discusses benefits of the merger for customers, such as a more robust network and new digital services, as well as the impact on competition and consolidation in the Indian telecom market.
Similar to Idea cellular fove force model analysis (20)
Industrial training report on GSM Techology at BSNL
Industrial training report on GSM Techology at BSNL
Three amigos mini case studies case motorola vs. wi-fi
Three amigos mini case studies case motorola vs. wi-fi
Three Amigos Mini-Case studies Case Motorola vs. Wi-Fi
Three Amigos Mini-Case studies Case Motorola vs. Wi-Fi
The study on customer’s choices and preferences in terms of awareness and sat...
The study on customer’s choices and preferences in terms of awareness and sat...
Jio as a game changer in Indian Telecom Service Industry_Manosij Raha
Jio as a game changer in Indian Telecom Service Industry_Manosij Raha
Idea cellular fove force model analysis
- 1. IDEA CELLULAR FOVE FORCE MODEL ANALYSIS Submitted by: Shubhadeep Ghosh Introduction of Idea Cellular: 4th largest wireless carrier in India with 100million customers. Has 12% of market share all over Indian telecom industry. Gained 10,31,380 customers after launching MNP (mobile Number Portability) and before 31st August,2011. Bargaining power of Customers: 1. As it is offering services at a cheaper rate, buyers bargaining power is very low. 2. As it is offering internet service (3G and 2G) at a cheaper rate, the customers want to switch to idea because of video conferencing (e.g. Skype, Viber), messaging clients (E.g. Whatsapp). 3. Idea is the only telecom. Company to provide unlimited 3G connection at Rs.949. 4. Due to launching mobile services at cheaper rate by Airtel, DOCOMO, Uninor and after launching MNP (Mobile Number Portability) , buyers have more choice and their bargaining powers became high. Bargaining Power of Suppliers: 1. For tower making Idea Cellular consumes Irons, aluminum, electric wires in bulk quantities, so the suppliers want to supply these materials to Idea cellular. 2. Idea has a Tie-up with Nokia, so there is less bargain power of Nokia. Threat of new entrants: 1. VPN 2. Satellite phone calls 3. 4G (upcoming threat as it is not launched in India) Threat of substitute products: 1. CDMA mobiles, as they can offer plans at cheaper rate with lower cost. 2. Wi-Fi : As most of the offices and complexes have Wi-Fi facility, consumers like call from the other VOIPs (Voice Over Internet Protocol) like Skype, Google talk, free messaging etc. 3. BSNL VSAT (very small aperture terminal) technology.
- 2. 4. MPLS (Multi Protocol Label Switching) gives network operators a great deal of flexibility to divert and route traffic around link failures, congestion, and bottlenecks. 5. BroadBand. 6. Competitor Analysis: Market Share of Idea in telecom industry is 12%. Direct Competitor (As they offers almost same types of tariff plans and connections): o Airtel (Market share 19 %) o TATA DOCOMO (9%) o Uninor (5%) Indirect Competitor o Vodafone (16%) o Reliance (17%) o Aircel (7%) o BSNL (11%) Narrowed Competitor o MTS o Virgin Mobile