This document summarizes a presentation about using text messaging to engage low-income students. It discusses how texting can help simplify complex college-related communication, notes that most students text frequently, and outlines how organizations can implement texting campaigns to connect with students and encourage actions like enrolling in college through personalized, timely, and relevant messages. Case studies show texting increased student matriculation rates. The document also summarizes a pilot program where an organization used texting to prompt students to complete tasks and engage with mentors, finding high student response rates and engagement with text messages.