This document outlines a framework for responding to the need for change at Junior Achievement to better deliver value and achieve their mission. It includes: 1) Key principles like remaining true to their mission while enabling culture change and collaboration. 2) Clear objectives around increasing reach, impact, and awareness. 3) A framework that establishes teams to achieve objectives related to content, programming, technology, and communications. 4) An ask for collaboration, noting the success of JA depends on everyone's involvement.

1. How to respond?
1. Key principles: to ensure we remain true to JA's mission,
while supporting the change to deliver greater value
2. Clear objectives: what we need to accomplish
3. A framework for change: how we will accomplish
our goals
4. It's a team sport: we will need to work together

2. 1. Key principles
Remain grounded in our mission and core strengths
• Reinforce the value of 21C Skills within our pillars
• Ensure student/volunteers connection is strengthened
• Deepen relationships with education system
Enable a culture of change and collaboration
• Create fully transparent process with consistent communication
• Gather input to inform emerging vision and strategy
• Promote a collaborative spirit across the organization

3. 2. Clear objectives
Objective Description Metrics1
Increase
reach across
stakeholders
• Number of students benefiting from JA
• Remote and underprivileged areas
• Number of volunteers
• Students served
• Remote areas served
• Volunteers
Sustain relevancy
& improve impact
per stakeholder
• Greater value to students
• Connection of students and employers
• Enhanced value proposition to volunteers
• Relationships with businesses and donors
• Short and long-term
student outcomes
• Retention of volunteers
• Employer partnerships
Increase
awareness
and enable
better fundraising
• Public awareness of JA’s student impact
• Enhance brand recognition
• Track and share 'success' metrics
• Media references
• Website visits
• Donations
1
2
3
1. Quantitative metric in most instances – eg: number of students served, % of volunteers retained, $ raised thorough fundraising

4. 3. A framework for change
Team
Objectives
Ensure
collaboration
across teams
and monitor
financial costs
and ROI
Engage alumni
and donors;
develop and
maintain
partnerships
Oversee digital
capabilities, IT
and technical
issues across
Charters
Oversee
development
and launch of
RRSV and
volunteer
programming
Update
programming
and content
delivery
Maintain open
communications
with
stakeholders;
solicit feedback
Steering Committee
Project
Management
Team
Content
Development
Volunteer
Programming
Technology StakeholdersCommunication

5. 4. It's a team sport
A collaborative effort will ensure we deliver the greatest impact to students.
Here is how you can help:
• Embrace a spirit of change
• Act as an ambassador of the program's initiatives
• Help involve others in creating the change
• Provide feedback on strategy and initiatives
The success of Junior Achievement is in everyone's hands

6. Imagine the impact we can have...
JA Canada
is founded
230K students
helped in 2014
1M students
helped in 2020
1955 2014 2020