The document proposes an open textbook initiative for the California Community Colleges system. It discusses the high cost of traditional textbooks and its negative impact on students. The initiative would involve partnering with authors and publishers to develop open textbooks in popular subjects that could be freely accessed online and accessed at low cost in print. It projects significant cost savings for students and outlines benefits for faculty, students, and the state of California such as increased retention and graduation rates.
Guerilla marketing: championing change and market shareDani Nicholson
The biggest hurdle for potential college students isn’t scholarships—it's textbooks. Costing on average $1200 per year, an entire generation is foregoing higher education. Five years ago, a like-minded group from Rice University decided to do something about it. Now in 40% of all colleges and universities, OpenStax has saved students over $195 million dollars since 2012. At the August 9th networking luncheon, hear Daniel Williamson, OpenStax Managing Director, and Dani Nicholson, OpenStax Director of Marketing and Communications, share how this non-profit is changing the future of education.
Guerilla marketing: championing change and market shareDani Nicholson
The biggest hurdle for potential college students isn’t scholarships—it's textbooks. Costing on average $1200 per year, an entire generation is foregoing higher education. Five years ago, a like-minded group from Rice University decided to do something about it. Now in 40% of all colleges and universities, OpenStax has saved students over $195 million dollars since 2012. At the August 9th networking luncheon, hear Daniel Williamson, OpenStax Managing Director, and Dani Nicholson, OpenStax Director of Marketing and Communications, share how this non-profit is changing the future of education.
2012-02-15 Building Student Advocacy for OER (Connexions Conference)Nicole Allen
Students are a powerful but often overlooked ally in the OER movement. This session provides a crash course on how to engage students as OER advocates, and how to leverage the ever-important issue of textbook affordability to build grassroots support on campus and gain recognition off campus.
AERA 2021 - Documenting Triage: Detailing the Response of Canadian Provinces ...Michael Barbour
Barbour, M. K., Nagle, J., & LaBonte, R. (2021, April). Documenting triage: Detailing the response of Canadian provinces and territories to emergency remote teaching. [Poster] Annual Meeting of the American Educational Research Association.
College Textbook Affordability Student Survey FindingsUna Daly
What do college students believe is a reasonable cost for class materials? How does the cost of the materials affect them? What recommendations do they have for improving textbook affordability? We will hear from leading researchers what 10,000 public college students in Washington state and 22,000 public college and university students in Florida had to say about the impact of textbook costs on their education.
Washington State Board for Community and Technical Colleges (SBCTC) and the Washington Community & Technical Colleges Student Association (WACTCSA) partnered in 2017 to conduct a survey to:
gauge students’ threshold of what is considered low cost for course materials
explore the influence of cost of course materials on students’ academic practices
document students’ recommendations for strategies to improve the affordability of course materials.
The Florida Virtual Campus has conducted three surveys since 2010 on the impact textbook costs are having on higher education affordability, success and completion at their public institutions. Key findings include:
the high cost of textbooks is negatively impacting student access, success, and completion
college students are paying more than university students for textbooks and other course materials
financial aid covers fewer textbook costs in 2016 than in 2012.
When: Wednesday, Feb 21st 11am PT/ 2pm ET
Featured Speakers:
Boyoung Chae, PhD, Policy Associate of eLearning and Open Education at the Washington State Board for Community & Technical Colleges (SBCTC).
Robin Donaldson, PhD, Director Instructional Research and Membership, Florida Virtual Campus
ACSDE 2021 - Getting Us Started with K-12 Distance and Online Learning Michael Barbour
Barbour, M. K. (2021, February). Getting us started with K-12 distance and online learning [Webinar]. American Center For The Study Of Distance Education.
SITE 2017 - K12 Online and Blended Learning: Current Research and Challenges ...Michael Barbour
Jackson, B., Barbour, M. K., Parks, R., & Kennedy, K.
(2017, March). K12 online and blended learning: Current research and challenges into implementation and teacher education. A panel presentation at the Society for Information Technology and Teacher Education conference, Austin, TX.
Dwyer, J., Gaither, M., Kunzman, R., & Barbour, M. K. (2021, June). Educational, social, and civic issues [Panel]. Homeschooling Summit: Problems, Politics, and Prospects for Reform
The textbook industry is facing significant disruption. To help publishers and authors get a handle on upcoming challenges and opportunities, digital textbook pioneer, June Jamrich Parsons uses Michael Porter Five Forces model to analyze the competitive forces shaping today's multi-billion dollar textbook industry.
Umea University Symposium on Distance Learning 2021 - Pandemic Pedagogy, Remo...Michael Barbour
Barbour, M. K. (2021, May). Pandemic pedagogy, remote teaching, and online learning: Deciphering the development of K-12 distance education. [Keynote] Theory and Practice in Remote Teaching, Online Learning, and Distance Education for K-12 Schools: A Symposium on Distance Learning.
SITE 2019 - Learning An Asian Language In A Primary Online Learning ProgramMichael Barbour
Tolosa, C., East, M., Barbour, M. K., & Owen, H. (2019, March). Learning an Asian language in a primary online learning program. A full paper presentation at the Society for Information Technology & Teacher Education International Conference, Las Vegas, NV.
DLAC 2019 - State Of The Nation: K-12 e-Learning In CanadaMichael Barbour
Barbour, M. K., & LaBonte, R. L. (2019, April). State of The nation: K-12 e-learning in Canada. A poster presentation at the Digital Learning Annual Conference, Austin, TX.
DLAC 2020 - How Many Is Too Many: What Do We Know About Class Size and Onlin...Michael Barbour
LaBonte, R., & Barbour, M. K. (2020, February). How many is too many: What do we know about class size and online learning? A pecha kucha presentation at the Digital Learning Annual Conference, Austin, TX.
League of Women Voters Lansing Area (2021) - What Does the Research Tell Us? ...Michael Barbour
Barbour, M. K. (2021, February). What does the research tell us? How should research shape policy? [Online Presentation]. League of Women Voters Lansing Area.
2012-02-15 Building Student Advocacy for OER (Connexions Conference)Nicole Allen
Students are a powerful but often overlooked ally in the OER movement. This session provides a crash course on how to engage students as OER advocates, and how to leverage the ever-important issue of textbook affordability to build grassroots support on campus and gain recognition off campus.
AERA 2021 - Documenting Triage: Detailing the Response of Canadian Provinces ...Michael Barbour
Barbour, M. K., Nagle, J., & LaBonte, R. (2021, April). Documenting triage: Detailing the response of Canadian provinces and territories to emergency remote teaching. [Poster] Annual Meeting of the American Educational Research Association.
College Textbook Affordability Student Survey FindingsUna Daly
What do college students believe is a reasonable cost for class materials? How does the cost of the materials affect them? What recommendations do they have for improving textbook affordability? We will hear from leading researchers what 10,000 public college students in Washington state and 22,000 public college and university students in Florida had to say about the impact of textbook costs on their education.
Washington State Board for Community and Technical Colleges (SBCTC) and the Washington Community & Technical Colleges Student Association (WACTCSA) partnered in 2017 to conduct a survey to:
gauge students’ threshold of what is considered low cost for course materials
explore the influence of cost of course materials on students’ academic practices
document students’ recommendations for strategies to improve the affordability of course materials.
The Florida Virtual Campus has conducted three surveys since 2010 on the impact textbook costs are having on higher education affordability, success and completion at their public institutions. Key findings include:
the high cost of textbooks is negatively impacting student access, success, and completion
college students are paying more than university students for textbooks and other course materials
financial aid covers fewer textbook costs in 2016 than in 2012.
When: Wednesday, Feb 21st 11am PT/ 2pm ET
Featured Speakers:
Boyoung Chae, PhD, Policy Associate of eLearning and Open Education at the Washington State Board for Community & Technical Colleges (SBCTC).
Robin Donaldson, PhD, Director Instructional Research and Membership, Florida Virtual Campus
ACSDE 2021 - Getting Us Started with K-12 Distance and Online Learning Michael Barbour
Barbour, M. K. (2021, February). Getting us started with K-12 distance and online learning [Webinar]. American Center For The Study Of Distance Education.
SITE 2017 - K12 Online and Blended Learning: Current Research and Challenges ...Michael Barbour
Jackson, B., Barbour, M. K., Parks, R., & Kennedy, K.
(2017, March). K12 online and blended learning: Current research and challenges into implementation and teacher education. A panel presentation at the Society for Information Technology and Teacher Education conference, Austin, TX.
Dwyer, J., Gaither, M., Kunzman, R., & Barbour, M. K. (2021, June). Educational, social, and civic issues [Panel]. Homeschooling Summit: Problems, Politics, and Prospects for Reform
The textbook industry is facing significant disruption. To help publishers and authors get a handle on upcoming challenges and opportunities, digital textbook pioneer, June Jamrich Parsons uses Michael Porter Five Forces model to analyze the competitive forces shaping today's multi-billion dollar textbook industry.
Umea University Symposium on Distance Learning 2021 - Pandemic Pedagogy, Remo...Michael Barbour
Barbour, M. K. (2021, May). Pandemic pedagogy, remote teaching, and online learning: Deciphering the development of K-12 distance education. [Keynote] Theory and Practice in Remote Teaching, Online Learning, and Distance Education for K-12 Schools: A Symposium on Distance Learning.
SITE 2019 - Learning An Asian Language In A Primary Online Learning ProgramMichael Barbour
Tolosa, C., East, M., Barbour, M. K., & Owen, H. (2019, March). Learning an Asian language in a primary online learning program. A full paper presentation at the Society for Information Technology & Teacher Education International Conference, Las Vegas, NV.
DLAC 2019 - State Of The Nation: K-12 e-Learning In CanadaMichael Barbour
Barbour, M. K., & LaBonte, R. L. (2019, April). State of The nation: K-12 e-learning in Canada. A poster presentation at the Digital Learning Annual Conference, Austin, TX.
DLAC 2020 - How Many Is Too Many: What Do We Know About Class Size and Onlin...Michael Barbour
LaBonte, R., & Barbour, M. K. (2020, February). How many is too many: What do we know about class size and online learning? A pecha kucha presentation at the Digital Learning Annual Conference, Austin, TX.
League of Women Voters Lansing Area (2021) - What Does the Research Tell Us? ...Michael Barbour
Barbour, M. K. (2021, February). What does the research tell us? How should research shape policy? [Online Presentation]. League of Women Voters Lansing Area.
Open Educational Resources: Implementation and Impact David Wiley
An introduction to open educational resources, including definition, examples, supporting research, and pedagogical implications. Presented at the ATD DREAM Conference, 23 Feb 2017, San Francisco, CA.
OER and Open Textbook Adoption and SustainabilityUna Daly
Please join the Community College Consortium for Open Educational Resources (CCCOER) on Wed, Oct 30, noon Pacific, 3:00 pm EST for a webinar on how three statewide projects have established open education portals to expand student access and foster faculty innovation. Leaders from California, Florida, and the province of British Columbia will share successful strategies and challenges to the continued growth and adoption of their OER and open textbook collections.
Gerry Hanley, Senior Director of Academic Technologies, California State University Office of the Chancellor and Executive Director, MERLOT will share the Affordable Learning Solutions project established in 2010 that supports students and faculty in their choices of high-quality, low-cost instructional materials.
Robin Donaldson Assistant Director, Instructional Resources & Support, Distance Learning & Student Services, Florida Virtual Campus will share statewide efforts to promote open and affordable learning materials through the Orange Grove repository and Open Access Textbook project. This will include their annual faculty and student surveys on digital resources entering its fourth year.
Clint LaLonde Manager, Curriculum Services and Applied Research at BCcampus will share strategies and progress made on the British Columbia 40 Open Textbook project announced fall 2012. The project is growing a collection of peer-reviewed open textbooks to be adopting in the highest enrolled post-secondary courses.
22. Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
33. Open Textbooks Affordable Choices Social Learning Fully Supported Professionally Developed Localized for California California Partnership Model Branded for California Top Authors
34. Open Textbooks Affordable Choices Authors Top Authors Social Learning California Partnership Model Open
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36. Open Textbooks Affordable Choices Authors Top Authors Social Learning Premium Experience California Partnership Model Open Free
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41. Open Textbooks Affordable Choices Authors Top Authors Social Learning Audio Self-Print Handhelds (Kindle/Sony) Mobile Phones (coming) California Partnership Model Free Open Alternate Formats
42. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats California Partnership Model Efficient Study Aids Free Open
43. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats Efficient Study Aids California Partnership Model Collaboration Free Open
49. Projected Savings for California CC Students One Year Student Savings X 1 Course 1 st Yr………….$506,000 Student Savings X 3 Courses 1 st Yr………$1,518,000 Student Savings X 5 Courses 1 st Yr………$2,530,000 Student Savings X 10 Courses 1 st Yr…….$5,060.000 Three Years Student Savings x 5 Courses x 3 Yr………$8,400,000 Student Savings x 10 Courses x 3 Yr…….$15,180,000 $16,170,000 Amount Saved 1 st 3 Years = $48,510,000
50. California CC Tuition Increase Offset Assume textbooks = 72% of annual CC cost (conservative, as textbooks have continued to climb at 3x inflation since study) Assume 65% reduction in textbook cost (conservative, based on average cost of traditional textbooks at $100) 72% x .65 = 46% REDUCTION in annual CC cost Size of recent CCC tuition& fee increase = ? Offset = _______ $16,170,000 Amount Saved 1 st 3 Years = $48,510,000
55. Student Aid and Fiscal Responsibility Act (H.R.3221) AK MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH HI
59. Great Minds Are Evenly Distributed. Great Textbooks Are Not. Until Now.
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Editor's Notes
21,000 student decline in 2009-2010 P.20 of Gates report
Refer back to this as the growth part of market
Tremendous cost savings; Make education more accessible and affordable for California students; Increases college retention; Up-to-date information always available; More engaged by case studies that address issues = more relevance for California students.
Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.
Align with California’s University System goal of being the best in the world at driving economic prosperity; Become a country leader in quality open content (one of the first state initiatives to take a progressive point of view in building quality textbooks with minimal investments); Institute a private labeling program for the University System of California; Stimulate economic development; and, Establish itself as a front runner for federal funds.
Learning Imperative
Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.