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THE FUTURE IS HERE
MESSAGING APPS ARE ABOUT TO
REVOLUTIONIZE MARKETING
This presentation is based on an
article on my blog.
Mobile is eating the world
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014
SMS dominated early
mobile communication…
But mobile usage is
changing quickly…
SMS dominated early
mobile communication…
CHAT APPS > TEXTING
Shown: Total Daily Messaging Volume
WHATSAPP + MESSENGER SMS
60B
20B
Chat apps are mobile’s
sleeping giant.
Because they
embrace the
power of
platforms.
That’s why the
original iPhone
succeeded.
Successful because of the
Not based on product alone, but also because
of the power of app-store ecosystem.
Messaging apps provide the
perfect ecosystem for the
next generation of
applications.
What exactly will the
REVOLUTION LOOK LIKE?
It’s already taking place
IN CHINA
It’s already taking place
IN CHINA
WeChat is providing integrated
shopping experiences, inside the
messaging service..
This tech is made possible by
ROBOTS!!!!
Prepare for the rise of
the CHAT BOTS
Zuckerberg made this
CRYSTAL CLEAR
at the F8 conference
People prefer to interact with AI
VIA TEXT
MESSENGER FRIENDLY =
AUDIENCE FRIENDLY
To me, the
phone is this
seldom used
app on my
phone.
–Gary Gulman
TELEGRAM WHATSAPP MESSENGER KIK
ALL THE BIG CHAT APPS HAVE
OPEN BOT PLATFORMS!!!
Here’s how brands are already
TAKING ADVANTAGE
FB MESSENGER BOT
TECHCRUNCH
Delivers timely,
automated news.
KIK MESSENGER BOT
SEPHORA
Delivers contextual,
customer feedback
and custom-curated
content.
Why chat bots are poised to
BLOW UP
3 MAJOR ADVANTAGES
OVER TRADITIONAL APPS
100% CLOUD BASED
NO DOWNLOADS NECESSARY
HIGH PENETRATION RATE
64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE
CHAT APP INSTALLED*
*Source: eMarketer
ALIGN CONTENT WITH CONTEXT
CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT
DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST
ALL HAIL THE
BOTS!
A HONIGMAN
MEDIA GUIDE
Download my free
content marketing
style guide right here
or text me to grab it.
SEND A TEXT TO: 44222
TEXT THE MESSAGE: SLIDES11

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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
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Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
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Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 

The Future is Here: Messaging Apps are About to Revolutionize Marketing