The document discusses various topics related to video game localization. It describes Bioware's localization of large role-playing games like Mass Effect which involved translating hundreds of thousands of words. It also discusses Electronic Arts' use of on-the-fly player messaging and localization standards at Sony Online Entertainment. Additional sections cover localization for new markets like Spain and Asia and localization methods for Japanese games. A case study examines Sony Computer Entertainment's localization of the Buzz! trivia game franchise.

1. Windward Japan

2.  Localizing large RPGs (Bioware)
 Standardizing the Localization Process
(SOE)→
 On the fly Player Messaging (EA &
Lingoona)
 New Distribution, New Marketing, new
Localization (THQ)
 Localizing for the Spanish Speaking
Community (Pink Noise & Wordlab)

3.  Make your games appealing to the Asian
Market(SCEK, EAK)
 Advanced Localization Methods for
Japanese Games (SCE, Capcom, Game
Arts)
 A case study: Buzz Localization (SCE)
 Game Market Graphs

4. Localizing large RPGs (Bioware)
 Mass Effect 300,000 – 25,000
 Mass Effect2 450,000 – 30,000






5. SF

6. Localizing large RPGs (Bioware)

7. Localizing large RPGs (Bioware)

8. Localizing large RPGs (Bioware)

9. Localizing large RPGs (Bioware)

10. Localizing large RPGs (Bioware)
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


 Patch


11. On the fly Player Messaging
(EA & Lingoona)

 Metadata


12.  <article + monster + 's > <action> hits you for <damage
+ point / points of damage

13. New Distribution, New Marketing,
new Localization (THQ)
 Virtual localization studio

14. 
→



 ―
 ―
 ―

15. Localizing for the Spanish Speaking
Community (Pink Noise & Wordlab)
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

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 Quiero coger esos conejos.



16. Make your games appealing to the

Asian Market(SCEK, EAK)

17. 
 IP
 Free to play
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




 1.5



18. Advanced Localization Methods
for Japanese Games
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



19. A case study: Buzz Localization (SCE)
BUZZ!
 BUZZ! →SCEE




 Yes / No
 Yes / No


20. A case study: Buzz Localization (SCE)
BUZZ!
3

21. A case study: Buzz Localization (SCE)
BUZZ!

22. A case study: Buzz Localization (SCE)
BUZZ!