SlideShare a Scribd company logo
Localizing for the  Spanish Speaking Community DIANA DÍAZ MONTÓN – Wordlab VÍCTOR ALONSO LION – Pink Noise
VIDEO PRESENTING DIVERSE SPANISH NEWS GREETINGS Multiple accents & Styles
Topics ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Spanish Language
THE SPANISH LANGUAGE demographics Spanish in the World Spanish in the US
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE SPANISH LANGUAGE demographics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE SPANISH LANGUAGE market share in Europe
[object Object],THE SPANISH LANGUAGE same language...
[object Object],[object Object],[object Object],THE SPANISH LANGUAGE ... with nuances
[object Object],[object Object],THE SPANISH LANGUAGE ... with nuances
VIDEO Presenting a diversity of Spanish accents…  Same sentence with local changes and accents
THE SPANISH LANGUAGE taboo!
[object Object],[object Object],[object Object],THE SPANISH LANGUAGE no laughing matter
[object Object],[object Object],[object Object],[object Object],[object Object],THE SPANISH LANGUAGE conclusion
[object Object],[object Object],[object Object],The Player
[object Object],[object Object],THE PLAYER profile
THE PLAYER profile
[object Object],[object Object],[object Object],[object Object],[object Object],THE PLAYER profile
[object Object],[object Object],[object Object],[object Object],THE PLAYER purchase motivation
[object Object],[object Object],[object Object],THE PLAYER the amateur scene
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methodology & Solutions
METHODOLOGY & SOLUTIONS analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS analysis
[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS target
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS game localization specifics
[object Object],[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS preparation
[object Object],[object Object],[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS locale to locale
[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS neutral Spanish
[object Object],[object Object],[object Object],[object Object],[object Object],METHODOLOGY & SOLUTIONS neutral Spanish
[object Object],[object Object],[object Object],[object Object],Conclusions
[object Object],[object Object],[object Object],[object Object],Got questions?

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GDC San Francisco - Localizing for the Spanish Speaking Community

Editor's Notes

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