Sia's early albums had a different indie and soul style compared to her current pop and dance style. She gained popularity through hits like "Chandelier" and "Cheap Thrills" and branded her image with a two-colored wig. Sia uses the wig and brands her merchandise to show fans and the world her loyal following. Sia discovered dancer Maddie Ziegler through social media and their collaboration helped boost both of their careers, with Maddie appearing in many of Sia's music videos and becoming a face of Sia's brand.

1. Sia

2. The old albums
The new albums
Before Sia made her break through she started
low key creating songs with a genre totally
different to what she produces in current day.
Her style was very indie and soul, her new genre
consists of pop, dance songs. In her younger
years of making music, she wasn’t a popular icon
in the music industry as her music wasn’t played
on the radio or any music stations. This is where
she decided to change her look, her music genre
and the way people viewed her.
Sia became close with Maddie Ziegler, she
decided to use the young dancer in all her
music videos as an icon as she felt she was ‘too
old’ to be the main feature when the music
videos get published to the music channels. Sia
became more popular within the industry and
her songs such as ‘Chandelier’ and ‘Cheap
Thrills’ became Number 1 in the American and
English charts. Sia’s albums show the famous
‘two coloured wig’ as she became a big hit with
the public and the music business.

3. Branded by face
Sia has branded all albums, merchandise and other products she’s provided throughout her
musical life. The famous half black/half white wig is known by people worldwide. She wears it
to press events and when is out with her former music partner Maddie Ziegler. Both
individuals Sia and Maddie wear the wig out as it shows a sign of respect that they are loyal to
their music. Sia wanted to brand her merchandise to show her fans to the world as they
followed her round the world on tours and social media. Sia doesn’t just provide merchandise
such a jumpers, on her website fans can buy tops, hats and even the real life wig that is
branded on all her store products. Sia has a unique view on products and this is what fans are
really attracted too when following her through her music career.
‘SIA’ is also branded the
singers merchandise, they
wanted to show the public
that fans are proud to be
following Sia and her music.
The style of writing choice
Sia has used is shown on all
her store products and also
her website.

4. The Break throughforSia
Maddie Ziegler, a young aspiring dancer who was on the
American Show Dance Moms was excitingly direct messaged
on the social media site Twitter by the famous singer song
writer Sia. Maddie was wanted for her new music video and
just in two weeks after they two had spoke, she was flew out
to LA to perform in the video of Chandelier. In a pervious
interview Maddie stated ‘I didn’t think it would be this big’
from then Maddie life had changed and so did Sia’s. On the
singers music website, Maddie is the main focus point. As
soon as you click on the link, Maddie is the background and
it shows a moving picture of her in the gloomy, natural look
she has in every video she has been involved in with Sia.
Maddie Zieglar has been in around three of Sia’s music
videos and said to be a future face as they share a close
friendship together.
They video below shows an interview with Maddie Zieglar
explaining her career path with Sia.