The document compares Ed Sheeran, an organic artist, to Lady Gaga, a synthetic artist. It notes that Ed Sheeran dresses and presents himself naturally both on and off stage, while Lady Gaga completely changes her appearance and uses a stage name. Ed Sheeran's music appeals to both teenagers and older audiences through his natural talent, while Lady Gaga aims her music at younger audiences and seeks attention through dramatic costumes and personas. While Lady Gaga has achieved commercial success, the document argues organic artists like Ed Sheeran are likely to have longer careers by appealing to a wider audience authentically.