The document provides feedback from friends, family members, and teachers on the student's music video and album cover titled "Breathe Me". Written feedback praised the polished editing and inclusion of polaroid photos but noted some shots were unfocused. Verbal feedback showed viewers were engaged by the lyrics and raw emotion. Friends related well to the target age group. The student reflects that while some shots could have been improved, "Breathe Me" was largely a success in achieving its simple but effective goals.

1. Question 3- What have I learnt
from my audience feedback?
Now then, this question can be judged as the best
question to the worst. I have to now go through my
feedback which was critically judged by my class
mates, family members and teachers… this should
be interesting. I will be presenting the different
feedback methods from verbal to written on
different slides and I may even have some photos to
add in where individuals have watched the Salt
Sisters production and I have captured their
reactions.

2. Target Audience
Our first thoughts about who to aim our music video to did differ to what we
ended up focusing on. We believed the age would be aimed for more the
16-30 years of age as we believe these individuals would relate more to
the song and appreciate the video and lyrics more than what an older
individual may view it as. Don’t get me wrong, when the video was
showed to some older individuals (40-50 years of age) they really did
enjoy the video and the song really catchy. This shows we should have
taken into consideration that everyone has their own individual taste and
most people would have enjoyed Breathe me.
Towards race, the main character is white however don’t judge this to be a
negative factor because this music video is aimed at all ethnicities.
Everyone has been through a heartbreak and has had to build themselves
back up whatever race they are. Any individual will be able to relate to
Savannah whether it is to do with the heartbreak she has been through or
whether they have had to strive for something in life.. For Savannah, this
was to be herself again.

3. Target Audience
Our audience needs to be active not passive, we want them to understand the
message of the video. Everyone needs to not only take in lyrics, they need
to watch the music video and understand Savannah as a person not only an
artist. The public absorb information presented to them from the media all
the time backed up from the hypodermic needle theory. Our initial aim was
for the fans to find out the underlying message within the video due to the
shots glitching, slowing down, going from colour to black and white and
finally understand the link within the photos at the end of the music video.
There is a story to everything and everyone.. Its just your choice whether
you want to find it out or not.
Towards gender, even though our video is based mainly on females due to the
main character being a women, we believe Breathe me relates to both
sexes. However, we did discuss that the song, genre and video does attract
females more than males as it is a very slow and emotional song and males
don’t usually go for this kind of genre. The storyline is relative for both
genders yet we feel females would react in a different way to males when
watching and listening to Breathe me.

4. Target Audience
Due to the lyrics and music behind the words being very emotional, we wanted
to keep the location and shots simple but effective. We didn’t want to go
over the top and take the shine away from the music. We filmed most of the
‘studio’ shots in my old room in my house. This room is being done up and
has no carpet, a blank wall and great lighting, we thought this would be a
great fit for some of our shots where I’m singing into the camera. The
polaroid shots are filmed in a little town called Matlock near where we live,
we found the atmosphere and scenery was a great affect for our photos and
looked really good within the music video. The area was very natural and
rural which could have represented Savannah personality as she is a very
calm and ordinary individual at heart.
Lastly, we believe the video will mostly attract females that enjoy a song which
may pull on the heart strings and something that they can relate to. Their
interests must contain wanting to relate to someone else about their
problems so they don’t feel lonely and I feel this song does that and may
even help some individuals in a time of need so they don’t think they are
going through it alone.

5. Written feedback- music video
From the feedback which was gathered from my A2 media class, most sheets
explained how the video was well produced and edited. There was a range
effective ideas gone into the video and we showed a great understanding
of what we needed to include to make the video fit into the chosen genre.
A lot of sheets explained how they liked the polaroid idea, this was my
groups favourite part too because its so unique and you don’t see many
music videos include this idea.
The negative comments made by individuals explained how some shots were
quite unfocused and fuzzy, we did this for the effect of the video and lyrics
but as shown some people didn’t understand this and we should have
taken this into consideration when leaving the unfocused shots in the
video. Also, some explained how we could have used a wider range of
shots, I do agree with this comment as we only really included close ups
and mid shots of myself when I was in the ‘studio’ location.

6. Written feedback- photo evidence

7. Written feedback- photo evidence

8. Written feedback- photo evidence

9. Written feedback- photo evidence

10. Written feedback- photo evidence

11. Written feedback- photo evidence

12. Verbal feedback- music video
Verbal feedback is a lot different from written.. You get to see the individuals facial
expression as they sit and take in the music video rather than just having to read
from a sheet which they may have even lied on. My music video was shown to my
A2 media class, a senior member of staff within sixth form, some friends and my
mum and dad. The feedback from my friends and parents was very positive (not
much of a surprise), they was astonished by the editing skills, explaining how the
glitch looked very effective when changing mise en scene (clothes and make up).
I believe you can gather more quantitative data from verbal feedback than written due
to the fact individuals cant hide their emotions in person. When showing the music
video to my friends, I felt they really related to the music video as they was so
engrossed within the lyrics, they didn’t take their eyes off the screen. Due to my
friends being around 17-18 years of age, it shows that our target audience was the
right age due to my parents not really understanding the video as much as my
friends did.
From peoples facial expressions, I believe ‘Breathe me’ was a great success, it had all
the raw emotion in which we wanted to attract peoples true feelings.

13. Verbal feedback- website and album
cover
When first creating the original album cover, I had loads of ideas which needed to be put together to make
the best looking album cover we could produce. I created two album covers, one was more simple
looking, plain colours yet more lyrics was written across the cover and the second one was darker
colours, a photo of me on and a unique font for the title. I wanted some honest advice.. So I went to my
mum and we both discussed the second one had the most potential of selling out if it was placed within
a shop.
When showing the finished album cover to my friends, they was surprised how much it looked like a
professional album cover from singers in this generation. This is the best outcome we could have
wanted, the colours fit really well with photo we chose of me and the cover looks really professional.

14. My personal feedback on our final
production
My overall thoughts about our final production ‘Breathe me’ are very positive, I
believe we captured all the shots, locations, emotions and editing skills to the
highest standard we could have. We achieved our aim of keeping it simple but
effective and gathered some great pieces of feedback from both the music video
and website. There are some room for improvement within the video which we
could have developed on if we had the time and patience. For instance.. the focus
of some shots are not up to the best standard, they are quite blurry and this does
take away some of the professionalism of our music video as people will think we
didn’t mean to do this. However, we did shoot these shots by accident but after
discussing, we felt the blurriness of the shot related back to Savannah, she doesn’t
really want to be seen or shown to the world due to the heartbreak. This is why we
decided to keep it and not shoot another scene of this. This obviously wasn’t
interpreted in that way and maybe could have been changed if we knew the
feedback was going to contain this. Also, within some parts of the close up shots,
my lip synching did alter and wasn’t perfect. This occurred within the black and
white shot, we do think this was the affect fault however we could have improved
this factor and it would have made the video look more professional to the viewer.
Overall, I believe ‘Breathe me’ was a great SUCCESS.