5. I tried to entice people to visit the site through competitions etc as you can see Rihanna also does this. I gave fans information about news on her and events etc which is very conventional. Every website I studied done this. I realistically reflected synergy through products such as the Iphone and Mac makeup as advertising was increasingly part of web pages as other sites so e.g. Rihanna and Nivea http://www.youtube.com/watch?v=qb4KiVSlxpk
6. It was conventional to have the artists album feature on the website because this is the aim of the artists – to sell their music and so featuring the album cover and a link to buy it helps inform people of the album and increase sales I reflected fireworks and colour on my website as well as hearts because these are the themes and messages of the song that people are interested in – love and colour stands for the brightness/happiness of life. E.g. Florence has buttons and flowers etc providing a focus on her nature themes All websites repeated links found at the top of the webpage so people can easily access them quickly. It reinforces the links and gives some further information about copyright and the music company the artist is with thus I done the same on mine
8. Album cover http://www.flickr.com/photos/55051783@N03/sets/72157626215037080/ Pink – is bright and girly, it fits in with Katy Perry and her quirky attitude. Her songs are about love and happiness and so the brightness of the pink reflects this. The title of the song is normally in a different colour to the artists name so it stands out rather than has them blend together. The purple is bright and is often used in comparison with pink because they are similar and so it creates continuity of a colour scheme Emphasise that this is a new album without being too overt Many album covers have this so people instantly recognise that this is the new album and the album title etc is reinforced clearly when people go into shops etc to buy or online The hearts and the kisses reinforce the themes of the song which are focused on love and happiness Hearts – symbols of love Kisses – being associated with affection and so are positive and supporting which is what Fireworks is about. Katy Perry gives a clear message of support to people, to love who you are and shows affection for people
9. This is a conventional mid shot. You feel connected with the artist in this shot because you can see them clearly and so can relate to them. They are close enough for you to feel connected with them and are on a level that you can relate to. If you were speaking to someone you would probably be this close to them and would see them from a close up or mid shot It also allows the brightness of the font to stand out because black juxtaposed with the brightness emphasises the bright colours because black is so dark The album cover is plain and I deliberately done this because it allows you to just focus on the artist so I used the lasso tool etc on Photo shop to cut the artist out from pictures we took whilst filming the music video. Removing the background ensures our focus is on her and this is conventional as many album covers have a plain background with a cut-out photo of the artist. Katy Perry is portrayed through soft lighting which I edited on photo shop so this emphasises her energy and warmth against the black background
10. http://www.flickr.com/photos/55051783@N03/sets/72157626176078902/ A serif style font is often used because it is considered professional The curves and flicks also have a perky, energetic style which characterises Katy Perry’s attitude in the song and this is conventional because you can see connections between the font helps define an artist and so should be one that can be associated with them
11. rr When you open the album cover you will see this – on one panel will be the actual album disc – and it will be placed on the right side and on the left you will see the beginning of the photographs from the video as you read form left to right so this is conventional Both panels work together as a pair when you open them Key messages and words from the song Photos from the narrative of the music video “ Katy Perry” Themes of the song hearts and kisses etc Same font design
12. My inside cover panels are conventional because they reflect a continuation of my themes from the music track when you open the album. For example Rihanna has pictures and flowers etc which come from her video. I have reflected the “Fireworks” album theme through the photos of Katy Perry in clothing from the video, and facial expressions etc which indicate her being content and happy with herself which is our main focus of the video; to persuade people to be confident and happy with themselves. I have also used key words form the track which reinforce messages . Both of my panels work together as a pair to reinforce the narrative and are of the same designs and colour schemes. I have done this because the album cover will open up with both of them and so you can get a larger picture and a fluid effect. Real album covers often do this for the same reason I developed conventions by having lots of shots in the style of photographs and feel that I was right to do this because our music video has a focus on narrative, and these pictures reinforce that narrative, so you can remember the themes and the messages of the song. I also believe that having a variety of shots can create interest, and as my front cover was quite conventionally simple in design with a mid shot I felt this would create interest and make the album more diverse. I did get an idea from the album inside of another album which I have annotated on my Flicker account in research and planning
13. The challenging of conventions Katy Perry’s appearance challenges conventions. Normally it is quite stereotypical for a person who looks very glamorous etc to succeed in music videos etc. You often get these artists styled to perfection so people want to be like them – they become like unrealistic idols almost. E.g. if you watch pop videos it is quite often very glamorously dressed up people etc, going out partying etc. However we styled Katy Perry in ordinary and everyday outdoor clothing, with some makeup on. She looks very natural and realistic. This fits in with the song – ignite the light – that there is a spark in you – something special which every one of us has inside us no matter where you come from, how you look etc. You are special as a human being. Some artists do have a focus on normality in pop videos however I would say it is often more conventional to have it not so. Adele for example is a pop artist who tackles real life serious issues of love, self confidence etc and she always looks very normal and so you can relate to her. I think it makes the situation a far more realistic portrayal of real life people. http://www.youtube.com/watch?v=uBmwdlBFs1s (Adele – her representation in Chasing Pavements) The photograph idea – my story was driven by narrative and that was essential to our understanding and so I used this on my inside album cover to reinforce the narrative of the music video. This is not particularly conventional but I would say it develops conventions as it reinforce the central narrative of my video in a different way and the music industry is about trying to do different things etc e.g. Lady Gaga’s songs are very unique. Fickr account link http://www.flickr.com/photos/55051783@N03/
14. 2 How effective is the combination of your main product (music video) and ancillary texts (the website & digipak)? I tried to reinforce themes through colour imagery , visual imagery e.g. fireworks and hearts which link in to themes, facial expressions and stances , representation of the artist – the same Clothing and hairstyle etc to reinforce key messages, lighting, narrative, the setting etc. http://www.flickr.com/photos/55051783@N03/sets/72157626215032956/ http://www.youtube.com/watch?v=rs4xyFX7cAk My response
15. I think overall the combination has been effective judging from my comments :
16. However some people would have liked to have seen the combination stressed more and perhaps this is fair though I feel it has been stressed a lot. I do think it would have been good to have had perhaps some idea of fireworks in the music video as it is on my other designs rather than just the figurative idea Katy Perry embodies, so I am happy to take into account people’s comments Similar ideas of brightness and darkness
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