The document provides an overview of the country music group The Band Perry and their engagement with fans through social media and concerts. It discusses their rise to fame in 2010 with their first two albums, their focus on family and passion for music. It also outlines their active presence on Twitter, Instagram, and other platforms where they aim to connect with fans by sharing personal photos and comments to appear genuine. Their concerts are noted for the energy and emotion that helps fans feel personally connected to the band members.

1. Fandom and Audience
Engagement
M6.2
Laura McHugh

2. THE BAND PERRY
A country music group consisting of siblings:
• Kimberly Perry
• Reid Perry
• Neil Perry
They came to fame in 2010 and haven’t stopped

3. GO BIG OR GO HOME
ALBUM 1: “The Band Perry” (2010)
ALBUM 2: “Pioneer” (2013)
• TBP started at the bottom and rose to the top
• United as a family to bring their love of music
together and share it with the world
2013-2014: “We Are Pioneers”
• Their first world headlining tour

4. GETTING PERSONAL WITH THE
PERRY’S
Music is their passion, it’s what they love. It’s
not a career or a paycheck. The simplicity of
this love is all you need to understand them as
people, and as a band.
“Daddy rocked us to sleep with the Rolling
Stones; Mama woke us up with Loretta
Lynn. So we get it honest” – KP

5. TWEET TWEET
“We’re The Band Perry and we play Country music” – so
simple, so honest, so real.
It goes both ways:
TBP follows you
back. They’re real
Active twitter voice
Other ways to engage:
Instagram, website, Facebook

6. SOCIAL MEDIA IS SINGIN’
TBP is most active on Twitter but
fans can also interact with them
through other social media
platforms including:
-Instagram
-Facebook
-Website

7. THE FANS PERRY
@thefansperry is a separate twitter handle for
fans to engage with other fans
• This platform enables two way
communication between fans and The Band
Perry
• It allows fans to feel
recognized and
creates a personal
connection

8. FINDING FANS, KEEPING FANS
In order to maintain fans and keep them
engaged with The Band Perry on social media
and in the physical world (ie: buying cds, going
to concerts), it’s important to be active with
the fans, to be real and to be open. The Band
Perry exceeds all expectations of fans by doing
all of these things. They retain fans through
their friendliness and sincerity both online
and in the physical world.

9. COUNTRY MUSIC CRAZY
The Band Perry knows their audience: country
music fans. Age, gender, social class don’t matter.
A country fan is a country fan. They sing from the
heart, they do what they love, and they succeed.

10. REAL PEOPLE, REAL POSTS
To engage in meaningful content through social
media, The Band Perry has to know their
audience. Since they know their audience, they
can deliver content online that engages fan and
resonates with their online fan community.
So…how do they do it?

11. MAKING MEANING
(beyond the lyrics)
• Tweets: @thebandperry tweets about their American
pride and shows support for the Olympics
• Regular Joes: these tweets, along with other
commentary remind fans that Kim, Neil and Reid are
regular Joes, just like you and I
• Photo Sharing: posting personal photos that go behind
the scenes of their performances and show their true
character resonates with fans

12. DOING IT RIGHT
Twitter: they are the people behind the tweets –
not their management or PR people
Instagram: sharing peaks into their real lives
with fans shows their transparency and
realism
www.thefansperry.com/community: this is a
great way to keep fans engaged and feel active
Concerts: the energy and personality that comes
across during performances is refreshing

13. CONCERTS
I have been to two of The Band
Perry concerts. Each time I was
blown away.
1. The first time I saw them
in 2012. They performed in a
casino in Michigan.
2. The second time I saw them
was in 2014. They performed at
the GM Centre in Oshawa.

14. FLASHBACK
January 28, 2014: We Are Pioneers Tour (Oshawa, Ont.)
Kimberly Perry spoke to the crowd with a true sense of
emotion to share the meaning of their song “Pioneer”
which is also the theme of the tour. She quoted the
lyrics “Where are we going? What will become of
us?” to explain the daily struggle the band went
through professionally and personally. The Band Perry
connects with their audiences by reminding them how
similar they are all through life’s daily struggles. This
openness from The Band Perry resonates with so many
of their fans.

15. WHAT THEY CAN DO
Although The Band Perry is very active with their
fans both online and in concert, it would be great
to receive more direct acknowledgement from
them.
We all have the desire to “know a celebrity” and
to be directly targeted by The Band Perry would
shock me in an amazing way.
However, with so many fans The Band Perry is
doing great with the time they do have to
acknowledge everyone.

16. PIONEERING THE PEOPLE
The Band Perry delivers a clear consistency between
their concert performances, appearances, social
media presence and music releases.
The character representations of Kim, Neil and Reid
create admirable, inspirational and relatable
identifications.
Without the consistency across all of their public
platforms, The Band Perry would not have such a
strong presence among fans and online communities.

17. But without you
My only plan is to be free
With or without you
I’m still me
-I’m a Keeper