This document is a resume for Shubhra Misra, summarizing her professional experience in retail buying and merchandising over 8+ years. She has worked for several major Indian retailers like Future Group, Dufry India, Spencers Retail, Shoppers Stop and Priority Group. Her roles have included category management, sales forecasting, new product launches, pricing, promotions, sourcing, and vendor management for categories like FMCG, apparel, lifestyle and more. Currently she is an Assistant Category Manager with Future Group, managing private brands in food, home, personal care and staples for their Big Bazaar stores in North India. She holds an MBA in Marketing and HR.

1. SHUBHRA MISRA
HIG COLONY,SEC-31, GURGAON
Contact: +91-9711988302; Email: misra.shubhra@gmail.com
RETAIL BUYING/ MERCHANDISING PROFESSIONAL
CATEGORYHANDLED – FMCG,APPAREL, LIFESTYLE .
COMPANIES WORKED WITH – FUTURE GROUP (BIGBAZAAR),DUFRY INDIAWHOLESALE(HUDSON
STORES), SPENCERS RETAIL LTD,SHOPPERS STOP, PRIORITY GROUP
Offering significant experience of 8+ yrs in Retail Buying and Merchandising across multi categories ; seeking
new role/ assignment in Retail Organizations.
Location preference:: Gurgaon
PROFILE - 8 YRS RETAIL WORK EXPERIENCE
A competent professional with a strong track record of performance in multi-channel retail & merchandising business.
Currently designated as Asst.CATEGORY MANAGER –Pvt Brands FMCG with Future Group. (Future
Consumer Enterprises Ltd)
FMCG ::
 Category Management.
 Sales Forcast & Stock Buy Plan
 New Product Launch –Sales Tracking & Sales development
 TOT finalization.
 Inventory Turn over & margins
 Stock Gaps, Corrections & Liquidations Planning.
 Pricing & Promotions
APPAREL & LIFESTYLE :
 Seasonal ,Regular Buying & Planning (Buy Budget & Sales )
 EOSS & Promotions
 Sourcing – International & Domestic.
 Pricing & Margins.
 Responsible for Sales, GMROI performance.
 Vendor & Customer Management.
 Imports & Logistics.
Future Group -FCEL ,Pvt brand FMCG vertical ofFUTURE GROUP
(Jan’15 –Till Date -Gurgaon Zonal Office)
Asst. Category Manager – Food, HPC & Staples
 Accountable for Pvt Brand Business in North zone i.e 31 Big Bazaar Hyper Stores ( UP,MP,P&H)
 Responsible for profitable margins and correct stock turnover rate for the organization.
 Responsible for gradually expanding Pvt Brands share in stores with correct stock planning.
 Ensuring smooth supply chain & higher fill rate.
 Handling portfolio of Food, Home &Personal Care and also staples.
 Handling Brnd portfolio – Tasty Treat, Sunkist ,Sach, Fresh&Pure ,Karmiq,Veg Affaire (Frozen),
Cleanmate, Caremate, Kara Wipes
Dufry India Wholesale Trading Pvt Ltd ( HUDOSN NEWS & CAFÉ STORES-DMRC STATIONS)
Oct ‘11 –Jan’13 (H.O-JANPATH,NEWDELHI)
Category Manager – Food & Beverages, Health & Beauty
 Accountable for Setting up multi categories buying & sourcing for FOOD & Other FMCG products.
 Responsible for profitable margins and correct stock turnover rate for the organization.
 Responsible for Finalising TOT .

2.  Handling portfolio of approx. 35 Brands.
Spencers Retail Ltd July ’09 –Sep’11
Buyer – Ladybird (UK’s Kids wear Brand) (H.O- GURGAON)
 Accountable for Ladybird Brand business with the organization with 17 Spencer’s Hyper Stores , 2 Exclusive
Brand stores, and 5 distributors like Coupons, Rituwears etc.. Ladybird Brand contributes 3% of total business of
Spencer’s Apparel vertical.
 Have also been instrumental in launching another international brand ECKO UNLTD & ECKO RED, casual youth
brand from designer Mark Ecko.
 Perform Strategic Procurement planning, Buying, Forecasting trends, sourcing & complete merchandising activity.
 Responsible for entire B&M activity starting from range designing, selection, product sourcing, seasonal buys &
cancellations, pricing, season launch on timely & on regular manner to stores.
 Establishing productive business relations with key accounts for regular and repeat business, including liaison with
the UK head office and ensure smooth working relationship
 Entrusted with the onus of determining the footage requirement for the department for each grade of stores so that
the optimum range can displayed while delivering the planned returns per square foot.
 Determine price positioning, create customer value & differentiation, and facilitate promotional schemes &
offers, cross promotions.
MOTHERCARE Sep’ 07 – Jan’ 09
SHOPPERS STOP LTD (HEAD OFFICE –MUMBAI)
Asst. Merchandise Planner (Apparels – Maternity Fashion, lingerie, Baby & Kids wear, Footwear, Hosiery &
Accessories)
 Accountable for carrying out the Assortment planning & range buying by selecting the appropriate range for the
country on the basis of an assortment plan and also responsible for Intake margin..
 Review and monitor all purchase orders to ensure that the business is maximizing values, merchandise mix, and
correctly allocating orders as outlined within the system.
 Efficiently maintain coordination with D&L, import authorities, Shipping company, London Head office for stock
dispatch/delivery
 Analyze and report on special promotions, events and periods like Diwali, New Year, etc. Analyze performance of
new stores, brands and Assist in preparing and evaluating market share statistics.
 Pivotal in integrating with internal customers (Operations, Store Planning, Visual Merchandisers, Marketing) and
external customers (consumer).
Just Lifestyle Pvt. Ltd - PRIORITY GROUP (MUMBAI)
Assistant Manager – Buying & Merchandising (TIMEWEAR) Jan’06 - Sep'07
 Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business
volumes as well as profitability while analyzing cost effectiveness, Pricing, competitor’s strategies and proceeding.
 Adroitly kept track of sales & stock markdown and intake plans and projections for the brand by week.
 Brands – SWATCH GROUP, ESPRIT, FOSSIL, DKNY, POLICE, GIORDANO ETC...
 Acquire and maintain a proper merchandise assortment while ordering, shipping, handling, and related costs are
kept in check.
 Efficiently handlemanage the various channels of distribution, distribution system and dealing with the vendors in
the market and involved in marketing for promotional activities.
 Responsible for conducting the monthly, quarterly & annual review of supplier performance. Managed to raise
purchase order weekly, monthly, quarterly.
 Gained expertise in Stock Management like monitoring age of stock and plan of action, and checking for internal
transfers & stock returns in timely manner.
ACADEMIC AND PROFESSIONAL CREDENTIALS
MBA (Marketing & Human Resource), 2006
KIIT (Deemed University), Bhubaneswar
B.SC (Chemistry), 2003
Ranchi University

3. IT Skills: MS Office, Internet
PERSONAL DOSSIER
Date of Birth : 23rd
February, 1983
References : On request