1. ARMIN SORRERA TAYO
112 A-Luna St.
San Juan, City
Mobile no. +(63)917-8268537 / (63)920-9497689
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PROFESSIONAL BACKGROUND
25 years in the Retail Industry, 19 years of which is extensive exposure in
Merchandising specializing in major product categories in Food, Non Food and
General Merchandise(Appliances – Bazaar & Softlines Categories). With 6 years of
experience in Operations.
Has experience in both multinational and major national organizations/companies
such as:
• Pilipinas Makro, Inc. – a Netherlands based retail company,
• Robinsons Supermarket & Dept., Store – a Major player in Retail Industry
headed by Ms. Robina Gokongwei
• SM Hypermarket – part of the SM Food Group headed by Mr. Herbert T. Sy
• Shopwise Inc. – a major player in the retail industry headed by Mr. Donnie
Tantoco of the Rustans Group of Companies
• PGLawson Inc. – A partnership with Puregold Inc., and Lawson JAPAN
headed by Mr. Lucio Co.
PROFESSIONAL EXPERIENCES
PGLAWSON, INC.
VP – Merchandising & Marketing
December 1, 2014 to April 17, 2015
MAJOR RESPONSIBILITY:
Responsible in delivering a profitable Convenience Store business by
maintaining a balance assortment between FMCG and Nonfood categories,
while increasing contribution of RTE and RTD line, and likewise, ensuring a
healthy business by keeping a profitable bottomline.
Furthermore, create a Marketing calendar and activities to ensure
excitement in the Store to attract continued patronage of the whole
clientele, and likewise the neighborhood customers.
SPECIFIC DUTIES AND RESPONSIBILITIES:

2. Target is to open Lawson Stores this 1st
Quarter of 2015, and eventually control and
manage a healthy business of the company:
1. To set directions on how to achieve budgeted gross profit, related to
sales and other income targets.
2. To provide guidelines and setting point of control on improving buying
conditions with suppliers (Promotions, Discounts, Trading Terms) and
product development
3. To communicate clearly to staff management decisions, plans or
information.
4. Meets regularly TOP suppliers of the division for business development
5. To ensure competitiveness nationally and locally.
6. To develop a team of buyers that will obtain goods and services in the
most advantageous terms to the company.
RUSTANS SUPERCENTERS, INC.
(SHOPWISE INC.)
Assistant Vice President for Merchandising -
General Merchandise, Electronics Appliances, Textile
March 2011 – December 10, 2014
MAJOR RESPONSIBILITY:
Tasked to deliver a profitable business in terms of sales and profit by
maintaining a balance assortment across all the departments and keeping a
good balance of outright and concessionaire Suppliers.
Formulates buying policies and ensures its execution towards the
achievement of key performance targets which include annual sales, gross
profitability and marketing support, correct assortment, maintaining
operational standards related to merchandising and inventory
management.
Manages 3 Major Non Food divisions: General Merchandise, Kitchen
Appliances and Textile. Handles a total of 36 Merchandising personnel
composed of 3 Division Merchandise Managers, 12 Merchandise Managers
and 21 staff positions.
Responsible for buying decisions related to importation of products from the
United States, China and Thailand that will differentiate Shopwise from other
retailers in the same business through new product innovations and price
advantage.

3. SPECIFIC DUTIES AND RESPONSIBILITIES:
Controls and manages 25% of the total business of the company:
7. To set directions on how to achieve budgeted gross profit, related to
sales and other income targets.
8. To provide guidelines and setting point of control on improving buying
conditions with suppliers (Promotions, Discounts, Trading Terms) and
product development
9. To communicate clearly to staff management decisions, plans or
information.
10. Meets regularly TOP suppliers of the division for business development
11. To ensure competitiveness nationally and locally.
12. To develop a team of buyers that will obtain goods and services in the
most advantageous terms to the company.
Pilipinas Makro, Inc.
Senior Merchandise Manager-
Dry Food and Dry Groceries
(Dry Basic, Canned Goods, Snacks & Confectionery)
and concurrently,
Own Brand and HORECA Food Service Head
for Pilipinas Makro Inc. & SM Hypermarket
August 2007 to March 11, 2011
Robinsons Supermarket Corp.
Senior Division Merchandise Manager
Basic Commodities, Instant Noodles, Canned Goods
October 1, 2006 to August 15, 2007
Robinsons Department Store
Assistant Vice President – Non Apparel
May 2, 2006 – September 30, 2007
Pilipinas Makro, Inc.
Senior Buyer – Hardlines(Appliances/DIY & Office Automation), January 2001 to April
2006
Buyer – Electronics, June 1998 to December 2000
Assistant Buyer – Electronics, December 1995 to May 1998
Saudi Iron & Steel Co. (HADEED)
March 21 1993 - 25 June 1995
Abenson Inc.,
March 16, 1986 - March 21, 1992
Sales Coordinator / Section Head/Product Specialist
EDUCATION

4. Manuel Luis Quezon University
Bachelor of Science in Psychology
Major in Clinical & Industrial Psychology
Asean Institute of Electronics
Computer Education
SPECIAL SKILLS
Proficient in MS Word, Excel, Powerpoint, Outlook
Fluent in English, Tagalog and Bicol
PERSONAL DATA’
Single, born in Virac, Catanduanes on September 12, 1963