The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
ย
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
ย
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
Micro and Small Industries are the back bone of Economy. Invariably the promoters of these Micro and Small enterprises do not give much importance to a Marketing Strategy. This presentation was done at Alagappa Institute of Management, Karaikudi by the Author, KR. Gnanasambandan, who himself is an Entrepreneur and the former President of MADITSSIA
Marketing management - Marketing mix - Role of Marketing Arunagiri N
ย
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
ย
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
4. DEFINITIONS MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
STRATEGY
MARKETING
A strategy that integrates
an organization's marketing
goals into a cohesive whole.
Ideally drawn from market
research, it focuses on the
ideal product mix to achieve
maximum profit potential. The
marketing strategy is set out in
a marketing plan.
MARKETING CONCEPT
6. MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
STRATEGY
It is the process of planning
and executing the conception,
pricing, promotion, and
distribution of ideas, goods,
and services to create
exchanges that satisfy
individual and organizational
objectives.
B
MARKETING CONCEPT
7. MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
STRATEGY
As applied to small business,
marketing means identifying
what the customers want and
satisfying this want through
the right product, the right
price, the right location, and
the right information.
B
MARKETING CONCEPT
9. MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
MARKETING
The marketing concept
provides a guiding principle to
small business which is
making a match between its
intended customers and its
products or services. To
achieve the desired match,
the following questions must
be answered:
B
STRATEGY
10. MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
MARKETING
B
STRATEGY
Who are my customers?
What products or services are
required by my customers?
At what price are the products or
services required?
At what place are the products or
services required?
At what time are the products or
services required?
How do the customers want the
products or services delivered?
1
2
3
4
5
6
1
2
3
4
5
6
11. MARKETING MIXMARKET STRATEGY SPECIFICATIONSMARKET STRATEGY PLANNING
MARKETING
B
STRATEGY
Devise a marketing strategy
Use marketing research
Develop a marketing mix
Identify the size of the geographic
market area to be served.
2
3
4
To be able to answer the said
questions, the following must be
undertaken:
2
3
4
11
(STEINHOFF AND BURGESS)
14. DEFINITIONS MARKETING MIXMARKET STRATEGY SPECIFICATIONS
MARKET STRATEGY
PLANNING PROCESS
MARKET STRATEGY
PLANNING It is an activity of a small
business which seeks to find
alternative opportunities and
develop profitable marketing
strategies.
15. DEFINITIONS MARKETING MIXMARKET STRATEGY SPECIFICATIONS
2
MARKET STRATEGY
PLANNING PROCESS
MARKET STRATEGY
PLANNING IDENTIFY STRENGTHS AND
WEAKNESSES OF BUSINESS
ANALYZE EXTERNAL ENVIRONMENT
IDENTIFY ATTRACTIVE MARKET
OPPORTUNITIES
DETERMINE APPLICABLE
MARKETING MIX
DETERMINE SIZE OF MARKET AREA
IDENTIFY TARGET MARKETS
CLICK TO VIEW THE
PROCESS
17. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
APPLICABLE MARKETING
MIX
TARGET MARKETING
SIZE OF MARKETING AREA
TARGET MARKETING
APPLICABLE MARKETING MIX
SIZE OF MARKETING AREA
MARKETING STRATEGY
SPECIFIES THE FOLLOWING:
18. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
This refers to the activity that
seeks โto identify a fairly
homogenous or similar group
of customers to whom a
company wishes to appeal.โ
APPLICABLE MARKETING
MIX
STEPS
19. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
Steps under target marketing:
APPLICABLE MARKETING MIX
STEPS
1. IDENTIFICATION OF TARGET MARKET.
2. IDENTIFICATION OF THE
CHARACTERISTICS OF TARGET MARKET.
3. MEASUREMENT OF THE SIZE OF THE
TARGET MARKET AREA.
IDENTIFICATION OF TARGET
MARKET
IDENTIFICATION OF THE
CHARACTERISTICS OF THE
TARGET MARKET
MEASUREMENT OF THE SIZE
OF THE MARKET AREA
20. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
APPLICABLE MARKETING
MIX
STEPS
IDENTIFICATION OF THE
CHARACTERISTICS OF THE
TARGET MARKET
MEASUREMENT OF THE
SIZE OF THE MARKET AREA
TARGET MARKET
Is the particular market
segment that the company wishes
to serve.
FOR AN
EXAMPLE:
CLICK HERE
21. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
APPLICABLE MARKETING
MIX
STEPS
MEASUREMENT OF THE
SIZE OF THE MARKET AREA
IDENTIFICATION OF
TARGET MARKET
โTo be able to serve the target
market properly, its characteristics must
be known by the small business operator.โ
Characteristics of the target market:
1. Age
2. Sex
3. Family size
4. Family life cycle
5. Income
6. Occupation
7. Religion
8. Race
9. Nationality
22. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
APPLICABLE MARKETING
MIX
STEPS
IDENTIFICATION OF
TARGET MARKET
IDENTIFICATION OF THE
CHARACTERISTICS OF THE
TARGET MARKET
To effectively serve the target market, the following
must be known:
1. Number of potential customers.
Knowing the number of potential
customers will provide the means of ascertaining
the most economical approach to reach them.
This will even help in deciding whether or not to
continue adapting the target market.
2. The population growth trend of
the market area
Information about the growth trend of
the market area is very important for the firm. To
most companies, growing markets offer several
advantages. One of them is expanding sales
potential.
23. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
STEPSSTEPS
IDENTIFICATION OF
TARGET MARKET
IDENTIFICATION OF THE
CHARACTERISTICS OF THE
TARGET MARKET
MEASUREMENT OF THE
SIZE OF THE MARKET AREA
24. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
STEPSSTEPS
IDENTIFICATION OF TARGET
MARKET
IDENTIFICATION OF THE
CHARACTERISTICS OF THE
TARGET MARKET
MEASUREMENT OF THE SIZE
OF THE MARKET AREA
APPLICABLE MARKETING MIX
25. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PRODUCT OFFERING
PRICE
PROMOTION
PLACE
26. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
MARKETING MIX
PRODUCT OFFERING
PRICE
PROMOTION
PLACE
The MARKETING MIX
refers to the combination of the
controllable marketing variables
that a manager uses to carry out
a marketing strategy in pursuit
of the firmโs objectives in a given
target market.
27. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PRODUCT OFFERING
PRICE
PROMOTION
PLACE
PRODUCT OFFERING
PRICE
PROMOTION
PLACE
1
2
3
4
THE MARKETING MIX IS BLENDING OF THE
FOLLOWING CONTROLLABLE VARIABLES:
28. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PRICE
PROMOTION
PLACE
PRODUCT OFFERING1
The product offering
must provide customers with
value that will be preferred
over the competition. It may
involve a physical good, a
service, or a combination of
both.
29. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PROMOTION
PLACE
PRICE2
PRODUCT OFFERING
The price is what is
charged for products offered.
The right price must be
determined in relation to
cost of producing and selling
the product. The price of the
competition must also be
considered.
30. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PLACE
PROMOTION3
PRODUCT OFFERING
PRICE
Promotion refers to communicating
information between the company and potential
buyers to influence buying attitudes and behavior.
Personal sellinga This involves direct
communication between sellers and
potential customers.
Advertisingb
This consists of any form of
paid, non personal presentation of ideas,
goods, or services.
Sales promotionc
This refers to promotion
activities that stimulate interest, trial, or
purchase by final customers.
31. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNINGMARKET STRATEGY SPECIFICATIONS
CONTROLLABLE VARIABLES
THE MARKETING MIX
PLACE4
PRODUCT OFFERING
PRICE
PROMOTION
This refers to
making products available
in the right quantities and
locations, when customers
want them.
34. DEFINITIONS MARKETING MIXMARKET STRATEGY PLANNING
TARGET MARKETING
SIZE OF MARKETING AREA
APPLICABLE MARKETING
MIX
STEPS
PUBLISHING FIRM
ELEMENTARY
STUDENTS
HIGH SCHOOL
STUDENTS
COLLEGE
STUDENTS
PROFESSIONALS
IDENTIFIED WITH HIGHLY
DESIRABLE
CHARACTERISTICS
IDENTIFIED WITH
MODERATELY DESIRABLE
CHARACTERISTICS
IDENTIFIED WITH LESS
DESIRABLE
CHARACTERISTICS
IDENTIFIED WITH LESS
DESIRABLE
CHARACTERISTICS
TARGET
MARKET