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Facebook strategy

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Facebook strategy

  1. 1. Social Media Webinar Series<br />Session 1 of 3<br />Strategy & Planning<br />September 2011<br />Presented By: <br />Meg Dawes<br />Mandi Frishman<br />Josh Jordan<br />
  2. 2. Series Overview<br />Session 1: <br />Strategy & Planning<br />Session 2: <br />Best Practices & Implementation<br />Session 3: <br />Measurement & Monitoring<br />
  3. 3. Meg Dawes<br />Account Director, Make Me Social<br />Mandi Frishman<br />Marketing Manager, Make Me Social<br />Josh Jordan<br />President, Make Me Social<br />
  4. 4. Introduction to Facebook<br />Audience & Goals<br />Message & Inspiration<br />Promotion & Sharing<br />Q&A<br />
  5. 5. Connecting Communities<br />
  6. 6. Motivate. Mobilize. <br />
  7. 7. Phase 1: Audience + Goals<br />“Motivation is the art of getting people to do what you want them to do because they want to do it.”<br />Dwight D. Eisenhower<br />
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  9. 9. The Content Pyramid<br />
  10. 10. Communications Calendar<br />
  11. 11. Awareness<br />Engagement<br />Donation<br />
  12. 12. WHY WON’T YOU TALK TO ME?!<br />
  13. 13. Impact. Inspire. <br />
  14. 14. Phase 2: Message & Inspiration<br />“Storytelling is the most powerful way to put ideas into the world today. ”<br />Robert McKee<br />
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  18. 18. Phase 3: Promotion & Sharing<br />Image Courtesy of http://www.flickr.com/photos/yashna13/<br />“Awareness is empowering.”<br />Rita Wilson<br />
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  22. 22. Resources<br />Facebook for Non-Profits<br />http://www.facebook.com/nonprofits<br />MakeMeSocial<br />http://www.facebook.com/makemesocial<br />GlobalGiving Project Leaders Group<br />http://www.facebook.com/groups/globalgivingPLs/<br />Marketing Profs, Non-Profit Research<br />http://www.marketingprofs.com/marketing/library/34/non-profit<br />
  23. 23. 5 Things to Remember<br />Goals | Audience | Relationships | Conversations| Connections<br />
  24. 24. Homework<br />Audience & Goals<br />Evaluate and Analyze<br />Refine your Message<br />Write down how you can <br /> inspire people.<br />Build Content Buckets <br />Develop a Content Calendar<br />Analyze Promotion Channels<br />Build a Strategy to Share<br />
  25. 25. Next Session<br />Image Courtesy of http://www.flickr.com/photos/stoneysteiner/<br />Creating & Improving Pages<br />Socializing Content<br />Energizing for Engagement<br />
  26. 26. Questions<br />

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