1. Beyond “Likes”:
Designing for Engagement
Miriam Brosseau
Director of Engagement, See3

2. What is “Engagement”?

3. What is “Engagement”...really?

4. Engagement is a Process
Social media is an iterative
process:
Listen, Plan, Engage,
Measure, Adapt
Your social media presence
is not a bullhorn.
Engagement begins with
LISTENING.

5. Activity! Finding the Sweet Spot

6. Engage: What's Your Strategy?

7. Engage: Adding Value
need screenshots here

8. Engage: Adding Value

9. Engage: Personality and Voice
The “sell”:
Enticement:
Amplification:
Responsiveness:

10. Engage: Personality & Voice
What's your
organization's
celebrity hybrid?

11. Engage: Make it Personal

12. Engage: The Power of Pictures

13. Engage: Empower Your Network

14. Miriam Brosseau
miriam@see3.com
@miriamjayne