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Beyond likes-- design for engagement


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Miriam Brosseau presents to the Leichtag Foundation Social Media Boot Camp

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Beyond likes-- design for engagement

  1. 1. Beyond “Likes”: Designing for Engagement Miriam Brosseau Director of Engagement, See3
  2. 2. What is “Engagement”?
  3. 3. What is “Engagement”...really?
  4. 4. Engagement is a Process Social media is an iterative process: Listen, Plan, Engage, Measure, Adapt Your social media presence is not a bullhorn. Engagement begins with LISTENING.
  5. 5. Activity! Finding the Sweet Spot
  6. 6. Engage: What's Your Strategy?
  7. 7. Engage: Adding Value need screenshots here
  8. 8. Engage: Adding Value
  9. 9. Engage: Personality and Voice The “sell”: Enticement: Amplification: Responsiveness:
  10. 10. Engage: Personality & Voice What's your organization's celebrity hybrid?
  11. 11. Engage: Make it Personal
  12. 12. Engage: The Power of Pictures
  13. 13. Engage: Empower Your Network
  14. 14. Miriam Brosseau @miriamjayne