The document summarizes key takeaways from the Social Media Marketing World 2015 conference. Some of the main points include: 1) Visual content is processed faster than text by the brain. Native video and images perform better on social media than other types of content. 2) Engagement and sharing of valuable, consistent content is more important for social media success than just frequency of posting. 3) Platforms like Facebook, Pinterest, and Slideshare can be effective marketing tools when used strategically, such as by promoting blog posts, embedding videos, or leveraging influencers.

1. Take-Aways from
Social Media
Marketing World 2015
#SWWM15

4. Crazy Stats
O 75% of people use their phone while sitting on the toilet.
O More people own a mobile phone than a toothbrush
O 20% of adults have used their smart phone during sex
O People are more likely to return home for a forgotten smartphone
than wallet
O 73% of Facebook's net ad revenue comes from mobile
O You will only get a 1-6% organic reach on your posts in Facebook
O The human brain processes visuals 60,000 times faster than
decoding text. - Pam Moore
O 98% of pinners have tried something new that they saw on
Pinterest. - Peg Fitzpatrick
O 39% of Pinterest users will search Pinterest before they search
Google

5. Crazy Stats
O Native video publishing on Facebook has gone up 360%
O Responding to a complaint increases advocacy by 20%, not
responding drops advocacy 43%
O 71% of the consumers who complain online do because of failed
traditional customer service
O 39% of people expect a response in an hour- the average
response time is about 5 hours
O People are 70% more likely to purchase based on friend’s social
media - Mark Schaefer

6. Surprising Info
O Google Mobile – sites aren’t penalised, but will be rewarded
for mobile friendly only in search on mobile.
O Native Video performs better – on all platforms especially
Facebook.
O Podcasting makes you stand out – increasing in popularity and
still early stages so easier to make an impact.
O User experience overtaking price as key brand differentiator
O “Brand” is what you say – “Reputation” is what they remember

7. Key Ideas
O Social Media Content – Valuable content and
consistency is more important than frequency.
O Hug your Haters – Jay Baer
O It’s very OK to re-share old content, repeatedly
O Value repurposing to create additional versions of
content
O Encourage employees to be brand ambassadors on
social

8. Guy Kawasaki, Mark Schaefer,
Chris Penn, Mari Smith

9. Jay Baer

10. Kim Garst
- Great Content
- Engagement
- Traffic
- Conversion

11. Facebook
O Post ‘natively’ for best results - Mari
Smith, Kim Garst, Guy Kawasaki
O “Everyone should be on a Facebook busi-
ness page if only to increase your SEO”
— Mari
O Andrea Vahl - “use all areas of Facebook.
Facebook is not just a page.” You have
your personal profile, your business page,
groups, videos, events, contests, apps
and ads.

12. Facebook
O Seek out and leverage influencers
O “Sharing posts or Tagging pages with
higher PTA will improve your own
Page's PTA, but if those shares/tags
have lower PTA you'll lose FB juice.” -
Holly Homer

13. Facebook Ads
O Jon Loomer’s tips
O Promote blog articles
O Boost successfully
organic posts
O “Serve the reader”
O Nurture to gain trust and
sale

14. Images
O Guy Kawasaki - “Add a graphic to every stinkin’
post!”
O Selfies - Images of oneself/business are very
engaging.

15. Mark Schaefer

16. Pinterest
O “Pinterest is going to be the new Google” –
Guy Kawaski
O 75% of Pinterest users are using mobile
devices
O Cynthia Sanchez, “Pinterest has longevity.”
pins stays on pinners’ boards, get repinned
again and again, and get found by new view-
ers.

17. Content
O “Every business person should study copywriting.“ Brian Clark
O Social is connecting with your audience, and it needs to be genuinely
YOU.
O “Everyone needs to create their content once and then share it every-
where.” – Chris Penn
O It’s OK to share content repeatedly, especially on Twitter
O Andrea Vahl – “for the best results, you want to “only sell to a warm
market.” Give valuable free content to nurture trust. Selling directly
to people you haven’t “warmed up” isn’t effective.
O “Content has no economic value unless it’s shared and it’s acted on.” –
Mark Schaefer
O “The company that provides value is the one who is going to win.” –
Ducttape
O “If you try to market to everybody, you're actually marketing to
nobody.” – Melonie Dodaro

18. Lee Odden
“Create; Co-create; curate; repurpose – but
remember to give them what THEY want” -
Lee Odden

19. Darren Rowse

20. Kim Garst – Boom Social

21. Video
O “Embrace DIY Video — it’s not about qual-
ity — it’s about content” - Caleb Wojcik
O Kim Garst – “Live streaming is very
engaging and builds trust” – Meerkat vs
Periscope
O Embed Facebook Videos into blogs if your
main engagement is via Facebook

22. Slideshare
O “Slideshare is our third-best subscriber driver.” –
Joe Pulizzi
O "SlideShare gets 60 million visits per month.
Your website does not.“ – Lee Odden

23. New Tools
O Periscope
O keywordtool.io
O OptinMonster
O Flare
O Mailchimp + customer.io