The Proof Is In The ROI: LinkedIn Marketing Insights From The Mouths of Marke...LinkedIn
The Proof Is In The ROI: LinkedIn Marketing Insights From The Mouths of Marketers
Find out what marketing professionals around the world have to say about LinkedIn Marketing!
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
The Six Stages of Digital Transformation by Brian SolisBrian Solis
For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation.
After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages:
Business as Usual
Present and Active
Formalized
Strategic
Converged
Innovative and Adaptive
Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
Top 21 NextMapping Workplace Predictions for 2021 Cheryl Cran
Cheryl Cran founder of nextmapping.com a future of work consultancy shares the top 21 workplace predictions for 2021. She is the author "NextMapping - Anticipate, Navigate and Create The Future of Work" and has been named #1 future of work expert by GoCatalant. FREE infographics and resources can be found at nextmapping.com
Webinar: Driving Innovation Across an Enterprise with Booz Allen HamiltonBadgeville, Inc.
According to Brian Burke of Gartner, “Applied to innovation, gamification can motivate people to share their ideas within a community… encourage people to build upon the ideas of others… and take part in something larger than themselves.” That crowdsourced approach and collaboration could lead to the next billion dollar offering. At the forefront of driving innovation across the company and for their customers, Booz Allen Hamilton understands what it takes to launch such a large initiative.
In this session, you will hear from Booz Allen Hamilton and Badgeville:
- How gamification can drive innovation across the enterprise
- Lessons learned from using gamification to drive innovation
- Case study of how gamification has worked at Booz Allen Hamilton
- Demonstration of gamification for innovation
The Proof Is In The ROI: LinkedIn Marketing Insights From The Mouths of Marke...LinkedIn
The Proof Is In The ROI: LinkedIn Marketing Insights From The Mouths of Marketers
Find out what marketing professionals around the world have to say about LinkedIn Marketing!
Digital Business Lab is a digital marketing agency in Hong Kong that provides digital marketing solutions for Western and Chinese markets. Their key services, including social media strategy, data analytics, and content production, to influencer marketing, customer relationship management, and O2O marketing, aim to revolutionize your strategy to grow your business and develop lead generation.
What separates DBL from other agencies is their abundant passion and curiosity. Their ability to stay relevant, current, and innovative, has lead their clients to never doubt the high quality of DBL’s deliverables. Being proactive and agile is also a fundamental principle that drives DBL, as they continually adjust their actions and strategies in real time. and their humility and respect, which requires they constantly challenge themselves to improve and refine methodologies and services.
From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.
The Six Stages of Digital Transformation by Brian SolisBrian Solis
For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation.
After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages:
Business as Usual
Present and Active
Formalized
Strategic
Converged
Innovative and Adaptive
Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
Top 21 NextMapping Workplace Predictions for 2021 Cheryl Cran
Cheryl Cran founder of nextmapping.com a future of work consultancy shares the top 21 workplace predictions for 2021. She is the author "NextMapping - Anticipate, Navigate and Create The Future of Work" and has been named #1 future of work expert by GoCatalant. FREE infographics and resources can be found at nextmapping.com
Webinar: Driving Innovation Across an Enterprise with Booz Allen HamiltonBadgeville, Inc.
According to Brian Burke of Gartner, “Applied to innovation, gamification can motivate people to share their ideas within a community… encourage people to build upon the ideas of others… and take part in something larger than themselves.” That crowdsourced approach and collaboration could lead to the next billion dollar offering. At the forefront of driving innovation across the company and for their customers, Booz Allen Hamilton understands what it takes to launch such a large initiative.
In this session, you will hear from Booz Allen Hamilton and Badgeville:
- How gamification can drive innovation across the enterprise
- Lessons learned from using gamification to drive innovation
- Case study of how gamification has worked at Booz Allen Hamilton
- Demonstration of gamification for innovation
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
Disruptions in supply chains during the pandemic meant procurement leaders needed to be more innovative
identifying and contracting with approved, sustainable
and reliable suppliers.
Citizen Experience Design Masterclass
Overview
Quality of life correlates to the quality of government services and policies. Citizen Experience explores how to improve public sector using the power of design and innovation
Public sector leaders will learn to apply various design practices to introduce better policies, services, and strategies to transform into innovative governments
Topics covered:
* Introduction about Citizen Experience trends and drivers
* The Landscape of Public Sector Innovation and Design practices
* Develop a framework to transform government agencies into citizen-centered organizations
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...Moses Kemibaro
This is a presentation made by Moses Kemibaro from Dotsavvy at the Marketing Society of Kenya (MSK) Marketers Conference in Mombasa, Kenya, on the 28th October 2021 on 10 transformational digital trends that are changing the very nature of marketing in Kenya and the rest of Africa. The trends explore the following themes:
1. Websites became true extensions of how businesses market during the COVID-19 pandemic
2. Direct-To- Consumer (DTC) e-commerce took off in Kenya with digital marketing.
3. Social media has become even more central to all things marketing in Kenya & beyond!
4. The always online, always-connected digital-first Kenyan consumer is real!
5. Digital advertising has become essential for businesses of all sizes in Kenya
6. As social media exploded, so did digital influencer marketing in Kenya & globally.
7. Content marketing has become essential for digital marketing in Kenya during COVID-19
8. Social Audio exploded during the pandemic and is redefining social media itself!
9. The importance of first-party data in a privacy-compliant digital marketing context is key!
10. Digital communities are being nurtured on social media, virtual meetings & webinars.
11. Video content hit 82% of all consumer Internet traffic in 2020. Short-form video exploded!
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
Helping people to be ‘net better off’ with Accenture + WorkdayAccenture Technology
Discover how Accenture and Workday can help seamlessly evolve with your organization and position it as a driver of business growth. Read more: https://accntu.re/34wlYU0
We focus on finding new ways to apply technology and invention to create a positive and lasting impact for people and communities. Our 2017 Corporate Citizenship Report explores our goals, progress and performance across our global operations during our most recent fiscal year. Learn more: https://accntu.re/2GBVqoZ
Ctrl-alt-del: Rebooting the Business Model for the Digital AgeCapgemini
Our research with the MIT Sloan Management Review reveals that only 16% of organizations are leveraging digital technologies to develop new business models. Most organizations follow traditional approaches to innovation that focus on new products and services, rather than on business models. However, research suggests that the returns from traditional approaches have been diminishing with time. As Serguei Netessine, Professor at INSEAD Singapore says, “Pharmaceutical companies spend as much as 30% of their revenues on R&D, trying to develop new products or technologies. But the return from this enormous expenditure has been very elusive and it is a common problem across industries.” Business model reinvention can be as good a route as technology, product or service innovations. This research highlight five different approaches that organizations can adopt to reinvent their business model with digital technologies.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
Disruptions in supply chains during the pandemic meant procurement leaders needed to be more innovative
identifying and contracting with approved, sustainable
and reliable suppliers.
Citizen Experience Design Masterclass
Overview
Quality of life correlates to the quality of government services and policies. Citizen Experience explores how to improve public sector using the power of design and innovation
Public sector leaders will learn to apply various design practices to introduce better policies, services, and strategies to transform into innovative governments
Topics covered:
* Introduction about Citizen Experience trends and drivers
* The Landscape of Public Sector Innovation and Design practices
* Develop a framework to transform government agencies into citizen-centered organizations
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
Fjord Trends 2020: Emerging Trends in Business | Accentureaccenture
Accenture's Fjord Trends 2020 provides insight on business trends impacting business, tech & design to help brands thrive in a changing world. Read more.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...Moses Kemibaro
This is a presentation made by Moses Kemibaro from Dotsavvy at the Marketing Society of Kenya (MSK) Marketers Conference in Mombasa, Kenya, on the 28th October 2021 on 10 transformational digital trends that are changing the very nature of marketing in Kenya and the rest of Africa. The trends explore the following themes:
1. Websites became true extensions of how businesses market during the COVID-19 pandemic
2. Direct-To- Consumer (DTC) e-commerce took off in Kenya with digital marketing.
3. Social media has become even more central to all things marketing in Kenya & beyond!
4. The always online, always-connected digital-first Kenyan consumer is real!
5. Digital advertising has become essential for businesses of all sizes in Kenya
6. As social media exploded, so did digital influencer marketing in Kenya & globally.
7. Content marketing has become essential for digital marketing in Kenya during COVID-19
8. Social Audio exploded during the pandemic and is redefining social media itself!
9. The importance of first-party data in a privacy-compliant digital marketing context is key!
10. Digital communities are being nurtured on social media, virtual meetings & webinars.
11. Video content hit 82% of all consumer Internet traffic in 2020. Short-form video exploded!
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
Helping people to be ‘net better off’ with Accenture + WorkdayAccenture Technology
Discover how Accenture and Workday can help seamlessly evolve with your organization and position it as a driver of business growth. Read more: https://accntu.re/34wlYU0
We focus on finding new ways to apply technology and invention to create a positive and lasting impact for people and communities. Our 2017 Corporate Citizenship Report explores our goals, progress and performance across our global operations during our most recent fiscal year. Learn more: https://accntu.re/2GBVqoZ
Ctrl-alt-del: Rebooting the Business Model for the Digital AgeCapgemini
Our research with the MIT Sloan Management Review reveals that only 16% of organizations are leveraging digital technologies to develop new business models. Most organizations follow traditional approaches to innovation that focus on new products and services, rather than on business models. However, research suggests that the returns from traditional approaches have been diminishing with time. As Serguei Netessine, Professor at INSEAD Singapore says, “Pharmaceutical companies spend as much as 30% of their revenues on R&D, trying to develop new products or technologies. But the return from this enormous expenditure has been very elusive and it is a common problem across industries.” Business model reinvention can be as good a route as technology, product or service innovations. This research highlight five different approaches that organizations can adopt to reinvent their business model with digital technologies.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Getting the Numbers Straight: Mobile Internet Usage by Low-Income South Afric...tinokreutzer
A multi-level research project bringing about detailed data on cell phone usage among low-income South African youth. Download the original pilot paper from http://tinokreutzer.org/mobile
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Phones are the new PCs. & the Red Fez Playbook, November 2010Harald Felgner, PhD
My playbook for November 2010.
There is an increasing flood of smartphones, smartphone operating systems, browsers, and application stores.
No consolidation.
Cp the new "Sketchbook" version in http://www.slideshare.net/haraldf/sketchbook201011 ...
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
We believe, the competitive superiority is for those who are daring enough to challenge the customary, for those who own skills & expertise to put up the question “Why” and for those who are passionate enough to generate great ideas & business
solutions that can bring-in great value.
Dtech o ers Innovative IT Solutions to Small, Medium and Large Scale Industries with the mission of Digital Transformation. Dtech is working on latest technology and develops quick methods in the field of enterprise mobility, IOT, cloud and digital. Being a digital services agency our focus is to provide innovative solutions to boost our clients business to a new level of success.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
First Brand Book On ICT Industry.
We are delighted to bring out the fifth edition of the Brand Book. The Brand Book speaks volumes about the Indian ICT (Information & Communications Technology) industry. The Brand Book is a research-driven Coffee Book which provides a unique reference material for IT and telecom companies to chalk out annual strategies and adopt their go-to-market approach.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
This edition features a handful of Top 10 SEO Companies 2022 sectors that are at the forefront of leading us into a digital future
Read More: https://insightssuccess.com/top-10-seo-companies-2022-march2022/
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
World's Top Digital Marketing Agencies | US | UK | CanadaAnkit Thakor
Finding here world's top 20 digital marketing agencies who take your business on other levels. Top search engine optimization (SEO), social media marketing services providers.
Vibes Communications is a fusion of technology & marketing. We assist clients in Web, Mobility, and Digital Marketing Services. You can have a look at our credentials for knowing us better.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Tuesday November 18th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company ProfileSyed Waqas Saghir
Brainy Bulls is the result of our desire to provide our clients the absolute best of what technology and innovation have to offer in a digital business environment. Our ultimate goal is to offer the finest services and improve the overall growth of our clients' businesses within the cut-throat market.
A solid foothold of creative ideas, expertly seasoned skills and the ability to deliver a product with the highest efficiency is what drives us strongly in the international market.
Our unmatched technical skills, creative capabilities, professional experience of years, intuitive understanding of the industry and innovative strategies will really upscale and upgrade your business.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. We’ve built Jellyfish to be the biggest
boutique agency in the world. We’re
everything you’d expect from a smaller
agency: accountable, autonomous, flexible
and personable. Yet the truth is, we deliver
scale and reach for global brands from our
network of offices around the world.
Rob Pierre
CEO
Jellyfish Playbook | 20172
3. Tim Lombard
Managing Director, SA Agency
Jellyfish leads the way in digital, both in
adoption of leading technologies and
delivering optimal performance. Our job
is to create the ultimate strategy for
your business, perfect user experience
for your customer base, and develop a
strong relationship with you.
Jellyfish Playbook | 20173
4. In 2016 Jellyfish ranked in the top 10
agencies in The Drum Digital Elite Census.
We were also shortlisted in The Sunday
Times Tech Track 100 and the International
Track 200 celebrating private companies
demonstratingimpressiveinternationalgrowth.
We have a performance
heritage. We pioneered
the performance approach
to paid media advertising.
We champion best of breed
technologies, working with
various partners. We offer full
complimentary access throughout
our agreements to tools such as
DoubleClick, Searchmetrics and
Brandwatch. We’re also accredited
to resell Data Studio 360,
a powerful data visualisation
and reporting tool from Google.
We are one of only eight agencies
in the UK to be a Google Analytics
360 reseller, demonstrating our
commitment to measurement.
Jellyfish is a DoubleClick Certified
Marketing Partner providing access,
management, training, implementation,
and consulting services across Google’s
digital marketing solutions. As a trusted
Google Partner, we are at the cutting edge
of digital advancements, both strategically
and technologically.
We're great to work with and
immerse ourselves in the brands
we engage with. We also train
and develop our clients as well
as our own staff.
Jellyfish Playbook | 20174
5.
6. 6 JellyfishPlaybook | 2015
JFUK
London/Reigate/Brighton
JFSA
Durban/Johannesburg
JFUS
Baltimore/Reston/NewYork
JFUS
SanFrancisco
JFESP
Barcelona
A global
reach
6 Jellyfish Playbook | 2017
8. 8 JellyfishPlaybook | 2015
To effectively run
our digital marketing
campaigns we’ve built
an infrastructure with
the right skills and
technology to deliver
the right message,
to the right person,
at the right time in
their digital journey.
Audience
Research
& understand
the audience
› Demographic
› Interests
› Behaviours
› Location
Goals
Measure
performance
& optimise
› Awareness
› Engagement
› Acquisition
› Advocacy
Channels
Deploy assets on
key marketing
platforms
› Display
› SEO
› Social
› PPC
› SMS
› Email
› Video
› App
Devices
Ensure assets
render correctly
on all devices
› Smart Phone
› Feature Phone
› eReader
› Tablet
› Netbook
› Laptop
› Desktop
› Smart TV
› Games Console
› Watch
Assets
Produce all
the required
digital assets
› Website
› Microsite
› Campaign
› Content
› Mobile App
› Social Profiles
› Video
› Display
› CRM
8
Effective strategy
Jellyfish Playbook | 2017
9. Google is the undisputed leader in its field with
85% of the top 200 global advertisers in the
market using at least one of their suite of tools,
with the majority using two or three.
Google’s ad tech stack brings together search,
display, mobile and analytics (channels) to
benefit our clients and we exchange data across
these channels to power extended dialogue and
to reconnect with consumers. It provides a full
view of performance across channels and allows
for up-to-the-minute decisions using real-time
conversion information.
Jellyfish partner with Google and use their
technology to consolidate ad buying,
selling, optimisation, reporting, measurement,
inventory management and billing into one
software suite.
Shopping Advertising
45+ Qualified Users
Video Advertising
45+ Qualified Users
Search Advertising
60+ Qualified Users
Display Advertising
50+ Qualified Users
Mobile Advertising
45+ Qualified Users
Google Analytics IQ
30+ Qualified Users
DoubleClick
50+ Qualified Users
Bing Ads
25+ Qualified Users
Our internal capabilities include:
Jellyfish Playbook | 20179
10. Jellyfish is a DoubleClick Certified
Marketing Partner providing access,
management, training, implementation,
and consulting services across Google’s
digital marketing solutions. As a trusted
Google Partner, we are at the cutting edge
of digital advancements, both strategically
and technologically.
Our service models vary from self-service
to fully integrated account management
across the DoubleClick and Google
Analytics platforms. The platform provides
a full view of paid media performance,
supports programmatic buying, and allows
for campaign refinement in real time.
Inspired
bydata
DoubleClick brings Search,
Display and Analytics together
into one integrated platform.
10 Jellyfish Playbook | 2017
11. Jamie Hammond
Head of Analytics & Optimization
The Analytics & Optimisation team blend
analytical & technical mind sets with creative
thinking.With a focus on measurement,we
create business intelligence from data with a
focus on improving your online performance.
Analytics
&Optimisation
11 Jellyfish Playbook | 2017
12. As a performance agency,we understand
that great data is vital. For many of our
clients,that means making sure they have
correctly installed analytics.
At Jellyfish we have a team dedicated to
Analytics team. All our consultants are
individually GA certified and we have
been through a strict approval process
with Google and have attained the
agency accreditation to be a Google
Analytics Certified Partner. In fact, we’re
one of very few agencies who are approved
re-sellers of the Google Analytics 360 Suite.
So let us help you understand the
performance of your website so we can
makeitmoreeffectiveatdrivingyourmetrics.
We offer a wide range of Google Analytics
services, including:
› Analytics strategy
› Custom analysis
› Google Analytics 360
› Mobile app tracking
› Google Tag Manager support
and other tag management solutions
› Implementations & audits
› Tech support
Analytics
12 Jellyfish Playbook | 2017
13. A/B
Optimisation
We provide a range of solutions to help
you increase your conversion rates. All our
consultants are experts and each bring
a wealth of experience working across
multiple industries including education,
b2b, technology, eCommerce, gaming,
finance, publishing and many more.
Our team can also provide optimisation
plans for mobile, tablet and desktop
websites, plus A/B testing for iOS apps.
We never assume a page works better without testing it.
Through A/B or multivariant testing,we can prove
whether suggested new versions of a page,forms and
funnels are more successful than the originals.
A Conversion Optimisation audit is the first
step towards improving your conversion rate.
Using a combination of tools like ClickTale,
Google Analytics and live user testing,
we uncover barriers and provide detailed
recommendations that will improve your
bottom line.
13 Jellyfish Playbook | 2017
14. Daniel Wilkinson
Head of Paid Media
Our PPC programme is built to drive
results across all devices, geographies,
and hours of the day.There’s no rest
in ourworkand continuous refinement
of our campaigns.
PPC
14 Jellyfish Playbook | 2017
15. Our campaigns are self-financing,
scalable and achieve results.
We design the map and build
the roads that lead you and your
customers in the right direction.
It’s all part of creating what we call
‘the perfect digital journey’.
PPC campaigns provide the opportunity
to generate acquisitions (sales, leads,
enquiries etc), in volume, at a fixed Cost Per
Acquisition (CPA). A fixed CPA ensures that
the campaign can be self-financing. And a
campaign that finances itself can increase
rapidly and successfully.
However, most agencies can’t achieve
a fixed CPA with a high volume
of acquisitions. You need a deep
understanding of the campaign metrics,
how they relate to each other and how they
can be positively affected. Jellyfish have a
campaign management platform to help
manage this process for our clients.
At Jellyfish, we understand better than
anyone that the investment you’re making
to market yourself on Google, Yahoo and
Bing is a serious commitment.
But when you have complete confidence
that the experts you’re working with are
experienced, reliable and will always act
in your best interests, then you know they
will always maximise your investment.
PPC
15 Jellyfish Playbook | 2017
16. SEO
&SocialNick Fettiplace
Head of Earned Media
We bring a fusion of technical knowhow and
creative flare to make your brand more visible
online and ensure both users and search
engines are truly engaged! We are focused on
delivering measurable growth in a transparent
and best-practice approach which leads to
enhanced organic performance and mitigates
risks of penalty.
16 Jellyfish Playbook | 2017
17. 01
Brand Immersion
Explore and define
05
Social segmentation
Identify relationships
02
Keyword Research
Understand the needs
06
Sentimental analysis
What does your audience think
03
Competitor analysis
Measure your competition
07
Gap
Identify further opportunities
04
Landscape analysis
Define your environment
Ourapproachto SEO &Social
17 Jellyfish Playbook | 2017
18. Jellyfish will grow authority not through
building links, but by building engagement,
improving shareability, responding to
industry buzz and effectively marketing
your content and brand online.
For us, it’s not about building links, it’s
about building audiences.
Jellyfish run client strategies in a fully
transparent manner, positioning ourselves
as an extension of your marketing team.
We wish to share ideas, transfer knowledge,
try new tactics and converse openly with
your team on a regular basis.
We work with you to understand and
measure your organic KPI's and provide
honest advice on how best to measure
return on investment, performance and
results of organic search.
We embark on a thorough audit and
content planning process to ensure we’re
exercising the very best techniques for
our clients.
We believe best practice is innate, we offer
truly sustainable organic strategies which
are compliant to SERP guidelines.
We have the right tools for the job, we are
software agnostic and as such can pick
and choose what we believe to be the
best of breed.
We have in-house experts, we make sure
that we have the right people for each
and every job, our team is made up of
individuals who specialise in specific tasks
within the Jellyfish process.
We live for measurement and are keen to
work towards key performance metrics
to allow clients a clear guide on how we
deliver value from quick wins through to
long term goals and the development in
between.
We prioritise, throughout the process
whether we are delivering a technical
audit or content strategy to ensure the
best results.
18
SEO
&SocialJellyfish Playbook | 2017
19. James Bourner
SVP Global Head of Display
We deliver display campaigns and
strategies that combine media and
advanced audience targeting with our
client’s own customer and site data,
resulting in smarter campaigns that
deliver beyond simply acquisitions.
Programmatic
display
19 Jellyfish Playbook | 2017
20. Programmatic
display
We use best in class Programmatic (RTB)
technology to deliver hugely effective
campaignsacrossarangeofquality
websites.In order to deliver a successful
display campaign, we get the balance right
between targeting strategies, where to
place ads and how to use our advertiser’s
data to inform our buying.
Through smart targeting,
we can put your ads in front of the
people who want to buy from you. We work closely with you to understand
what you want to achieve, the attribution
model you should be using, the sites
you should be on, and how you should
be reaching and messaging your target
audiences. We also consider a multitude of
planning parameters, including platforms,
times, real life user scenarios even the
device the customer is using - right down
to the model.
01
Build
awareness
02
Reach
potential clients
03
Engage
potential clients
04
Secure sale and
encourage repeat
business
20 Jellyfish Playbook | 2017
21. Monica DiBartolo
Email Marketing Director
In today's world,we can feel inundated
with marketing emails,filling up our inbox
and providing us with nothing.That's why
it's so important to make sure that your
message is timely, relevant and helpful to
your audience.
Email
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22. Ourapproach
to Email
At Jellyfish, we take a scientific approach
to creating thoughtful and engaging
customer experiences. Whether you need
creative, a full-blown contact strategy,
or deliverability guidance, we have
dedicated account managers and email
marketing professionals backing you up.
We also offer consulting and self-service
options too.
Our fully managed services include:
› Strategy and automation
› Email creative
› Responsive email development
› List management
› Campaign creation
› Quality assurance
› Deliverability
› Custom reporting
01
Discovery
phase
We audit your current email
performance. We use a proven
200-point audit that allows
for a deeper understanding of
your current email campaigns.
03
Set up
We will work together to ensure
a smooth set-up inclusive of
defining goals, business rules
and timelines.
02
Implementation
and training
During this phase, we will put
the communication strategies
in place to automate your email
programs. Additionally, we will
provide training and campaign
management services.
04
Analyse and refine
We will continually analyse
and make recommendations
for improvements.
22
There are four key steps to our
Jellyfish Playbook | 2017
23. UX
Matt Le Gresley
Head of UX
Our UX capabilities range from the strategic
to the tactical, from defining project goals
and aligning your business and user needs,
to designing and testing the features,
interactions and interfaces that will best
meet those needs and goals.
23 Jellyfish Playbook | 2017
24. Ourapproachto UX
01
Research
At Jellyfish, we use a number
of methods to capture and
illustrate the insights we need
to complete the UX process.
› Stakeholder interviews
› Workshops
› Customer interviews
› Focus group
› Content inventory
› Contextual interviews
02
Audit
A UX audit builds on the
heuristic evaluation by
identifying issues and
opportunities that are specific
to your company and sector,
and incorporating the findings
from other research activities.
› Personas
› Journey mapping
› Scenarios
› Ecosystem maps
and service models
03
Strategy
During the strategy phase,
we work with you to agree
the vision for the user and
define a set of experience
principles we want to
achieve to inform the design
and development process.
› Experience brief
› Experience principles
04
Design
We use a variety of methods,
from simple sketching to
high fidelity prototyping, to
explore, communicate and
test design options with both
you and your end-users,
and find the best solution.
› Concepting and Ideation
› Co-creation sessions
› Sketching
› Information architecture
› Content strategy
› User and task flows
› Wireframes
› Prototypes
05
Development
As well as influencing the
solution defined in the design
phase, our in-house conver-
sion optimisation
team test and tweak
everything for optimal
effectiveness during and
post launch. We monitor the
behaviour of users and make
adjustments accordingly.
› Continuous testing
and optimisation
› Analytics monitoring
› Road map
24 Jellyfish Playbook | 2017
25. Paramjeet Sanghera
Chief Technology Officer
We tailor our solutions to achieve
business objectives for our clients.
By taking a user-centric approach we
are able to create immersive digital
experiences that work seamlessly
across all channels and devices. Every
solution we create is data enabled,
SEO optimised, performance focussed,
secure and scalable.
Websites
25 Jellyfish Playbook | 2017
26. Ourwebsite process
01
Scoping
and project
management
Project scoping requires our
Business Analysts to work
closely with our Project
Managers to define the level
of requirement and technical
specification. We work in both
agile and waterfall method-
ologies with qualified SCRUM
masters and PRINCE2 practi-
tioners to deliver projects on
brief, on budget and to the
agreed timeline.
02
ResearchandUX
During the research phase,
we gather all the information
we can regarding your
business, your market, your
customers and the overall
goals and expectations of
the project. We use a variety
of methods, from simple
sketching to high fidelity
prototyping, to explore,
communicate and test design
options with both you and
your end-users, and find the
best solution.
03
Creative and UI
We create engaging and
intuitive websites that work
smoothly across multiple
devices and we have a track
record in improving conver-
sion and user engagement
too. The output of the
Research and UX process
feeds into the creative team
to provide clear direction.
We use grids, blocks and
columns as our foundation;
we tailor layouts and use
customised responsive
frameworks.
04
Development
We review the existing work
flow, assets and code to
produce our recommenda-
tions. We use a mixture of
the traditional waterfall or
agile development methods
depending on the needs of
the client, size of the project
and project delivery date.
The introduction of "CSS3
media queries" has changed
the way we both design and
develop websites. Now, we
only need one site which can
adapt to any device.
05
Hosting and
maintenance
Our business depends on a
reliable hosting infrastructure
and easy switching from
development to live sites.
We make sure your sites
have the same support
and security. Whether it’s
cloud or dedicated hosting
that’s most suitable for your
website we’ll discuss the
options with you to ensure
optimum delivery and
security.
26 Jellyfish Playbook | 2017
27. Brand
Max Vinall
Creative Campaign Director
For a great brand to resonate, engage
and remain in the hearts and minds
of its intended audience, it needs to
be constantly monitored, especially in
a digital world that’s always evolving.
27 Jellyfish Playbook | 2017
28. Brand:Your brand
is your business.
It's what you are,
who you are
and what your
entire reputation
depends upon.
28
So to really get to know your brand we
conduct brand immersion days where we
meet you and your team, and talk to your
customers on and offline.
We’ll study the competition, analyse your
search metrics, critique your social media
presence and audit your website. We’ll look
at everything from colour to logos, fonts
to imagery, and taglines to tone of voice.
Then we’ll present our findings. We’ll talk
through our concepts, and discuss how
we can take your brand to where you want
it to go. And probably beyond that, too.
At Jellyfish, we offer a range of brand
services that when combined, can help
elevate your business to the next level.
› Brand strategy & positioning
› Brand messaging & proposition
› Campaign creative
› Tone of voice
› Copy
› Brand guidelines
› Photography
Jellyfish Playbook | 2017
29. Video
Abi Howson
Head of Video
With YouTube having over a billion users,video
as a medium is consumed across more devices,
more frequently than ever before.At Jellyfish
we not only develop ideas for moving image,
we shoot, edit and animate.We also consider
how your customers are going to watch it and
on what device.
29 Jellyfish Playbook | 2017
30. Storytelling lies at the heart of everything we do
Video
production
In video production, 'live action' refers to
cinematography. Cameras capture life as
we want to convey it, and people bring life
to projects. We create videos which engage
emotionally with the audience, provide
insight into a person, company or product
or communicates on a human level.
Motion graphics,
animation and VFX
Nearly all our video projects have elements
of motion design added in post-production.
Motion graphics can be styled in 2D, 3D, or
a combination of the two, and incorporate
typography, illustration, photography, video
footage, music, narration and sound effects.
YouTube configuration
and optimisation
We review the configuration and analytics
of your YouTube channel to understand
the audience and behaviour. We optimise
playlists based on search terms and CTA's,
and we run workshops to help you maintain
your channel moving forwards.
30 Jellyfish Playbook | 2017
32. Our training courses are taught by
our own Jellyfish experts who will
share their experience, insights and tips.
Our training days are informal and
engaging with a mix of individual and
group exercises and Q&A sessions.
Some of the great brands we’ve trained:
We keep our classes small and make sure
you have access to the latest equipment
so you get a really personal and in-depth
experience.
We even offer more tailored Training
Courses from any location, for any class size
and adapt the course content to suit the
exact requirements of your business.
All of which means that whatever Training
Course you need and whenever you need it,
we can provide it for you.
32 Jellyfish Playbook | 2017