The document discusses the use of Snapchat for nonprofits, highlighting its fast growth and potential for engaging younger audiences. It provides insights into techniques for storytelling, audience engagement, and examples of organizations successfully using Snapchat. Additionally, it evaluates the pros and cons of starting a Snapchat account for nonprofit organizations.

1. SnapSchool:
Introduction
to Snapchat
for Nonprofits

2. #WDIWebinar

3. #WDIWebinar
Tell us using the question box!
Have you ever used Snapchat?

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Tell us using the question box!
Does your organization have a Twitter or
Facebook account (or both)?

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Tell us using the question box!
On a scale of 1 to 10, how would you rate your
organization’s current social media efforts?

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8. KNOWYOURDONORS.ORG
Insights from WeDidIt is the donor intelligence tool for the
modern nonprofit.
• Find matching gift potential within your database
• Group donors based on interests
• Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!

10. KnowYourDonors.org
#WDIWebinar

11. SnapSchool:
Introduction
to Snapchat
for Nonprofits

12. #WDIWebinar
Andrew Littlefield
Fundraising Resources and Education | WeDidIt
Andrew.Littlefield@wedid.it
WeDid.It

13. #WDIWebinar
What We’ll Cover
The numbers behind Snapchat.
Quick overview of usage and tips.
Orgs to follow for inspiration.
Techniques you can use to engage audience.

14. What is
Snapchat??

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What is Snapchat?
Mobile-only social network on which users can
share videos and pictures in one-on-one
interactions OR with all their followers (similar to
a Twitter/Facebook timeline).

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Mobile-ONLY
No permanent timeline

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What is Snapchat?
Launched in 2011
150,000,000 daily active users.
10,000,000,000 videos sent per day.
2nd most popular social network among 12-24 y/o’s

18. Isn’t this just
another social
media fad?

19. Maybe.

20. 140,000,000
daily users
150,000,000
daily users
<

21. 7%
SM brand used most
often
8%
SM brand used most
often
<

22. 4%
SM brand used most
often
8%
SM brand used most
often
<

24. Why you should
start paying
attention.

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Insanely fast growth

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Early adoption has benefits

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82.3% of Baby Boomers are
on Facebook
https://www.dmn3.com/dmn3-blog/should-you-market-to-baby-boomers-on-social-media

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It’s okay to just watch &
learn.

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The best social network for
storytelling.

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Distractions!

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Distractions!

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33. Using
Snapchat

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Tap circle to take a
picture, hold it to take
a video (up to 10
seconds)

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Add “stickers,” text, or drawings.
Adjust how long the picture will
show.
Swipe left or right for “filters.”
Post it!

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“My Story” (public)
Friends (private message)

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Geofilter

38. Who to Follow

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Use Snapcodes to follow someone.

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Swipe down to add
friends.

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Do Something

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Greenpeace

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P.E.T.A.

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WNYC

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LACMA

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Compassion International

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NPR

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White House

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60+ Nonprofits to Follow On
SNAPCHAT è

51. Techniques

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Recurring “Shows”
Titled segment that you regularly
broadcast via Snapchat.
Builds anticipation and familiarity.
Provides structure for content
planning.
• WNYC’s “Hodgepod”
• NPR’s “Meme of the week”
• Buzzfeed
Examples

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Engagement
Direct viewers to an outside
engagement channel.
Encourages REAL action.
Directly tied to your mission.
• DoSomething’s campaign stories
(redirecting to SMS).
Examples

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Field Updates
Bring “far away” missions into
public’s hands.
Educates and informs viewers on
mission.
Powerful storytelling tool.
• Doctors Without Borders/MSF’s
refugee rescue boat updates.
Examples

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News Updates
Keep audience informed on mission.
Encourages engagement (when
done properly).
WARNING! Don’t make this self-
serving!
• The White House’s policy news.
Examples

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Team Work
Reduces the burden of creating
content.
Personalizes your org and your
account.
Provides cadence and builds
familiarity.
• LCMS Youth Gathering
Examples

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Geofilter

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On Demand Geofilters
Available to the public at low price.
Sometimes can be obtained for free
for nonprofits.
Don’t need a Snapchat account!
• United Nations Foundation’s “Girl
Up Leadership Summit”
Examples

60. Snapchat.com/geofilters

61. Should you start a
Snapchat account
for your org?

62. Pro’s Con’s
• Early adoption
• Already huge
• Low barrier to entry
• Huge creative potential
• Not too crowded
• Will take some resources
• Trends young
• A bit cumbersome
• “Another” channel to fill

63. Just Watch & Learn

64. Questions??

65. #WDIWebinar
Blog.wedid.it/Snapchat-Webinar-Feedback

66. KNOWYOURDONORS.ORG
Insights from WeDidIt is the donor intelligence tool for the
modern nonprofit.
• Find matching gift potential within your database
• Group donors based on interests
• Turn your Twitter followers into donor profiles for cultivation
$164,000 in matching gift potential!

67. KnowYourDonors.org
#WDIWebinar