Case Study: AMD and Bite Harness The Power of the Gaming Community
Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications
The document discusses strategies for successful business collaboration and development. It recommends collaborating by working together with others, focusing efforts on key priorities, and innovating by learning through experience and embracing change. Mediators are presented as ideal for facilitating collaboration as they understand how to structure interactions, work creatively within groups, and resolve differences to find mutually agreeable solutions.
This document summarizes key points from three talks/writings on networked groups and social networks. The first discusses how social media has altered social interaction and information sharing. It notes properties like persistence, searchability and invisible audiences. The second discusses how technology now allows organizing without formal organizations through sharing, cooperation, collaboration and collective action. The third discusses how technology allows self-synchronizing groups to form without boundaries and how cognitive surplus can now be used for participation and creating good things. Questions posed ask about changes in public/private spaces for youth, differences between social networks and social networking sites, examples of collective action becoming more normal, if technology is now boring and the future, and the relationship between collaborative action and social change.
Grow Your Community Mediation Brand Through Fresh, Relevant Online ContentBen Ziegler
http://www.collaborativejourneys.com
"Grow Your Community Mediation Brand through fresh, relevant online content"
Webinar delivered by Ben Ziegler for the National Association for Community Mediation, in January 2013.
This document discusses how social media is changing the business of conflict resolution. It notes that social media allows for broadcast conversations and new expectations around participation and transparency. Mediators can use social media to build social capital through engagement and adding value. New services are emerging that use conflict resolution expertise combined with mobile and online tools. The document provides strategies for mediators to get started with social media, including signing up, engaging, publishing, measuring and learning through experience.
Bringing back the web: The digital literacies we need right nowBonnie Stewart
Who are we when we're online? And how can we engage in digital spaces in ways that don't undermine the mandates, practices, and ethos of higher education? The keynote explores the underpinnings of our emergent information ecosystem. Digital and open spaces are being weaponized, while pervasive surveillance and predatory practices are normalized. Trolling and bots are regular features of social landscapes, and people are often hesitant to engage online in fighting the echo chamber. Concepts of what it means to know are increasingly generated outside the academy, in Silicon Valley AI frameworks.
What does this mean for higher ed, and for the future of knowledge in a data society? This keynote, from Virginia Tech's Digital Literacy Symposium, explores ideas grounded in adult education, critical pedagogy histories, and contemporary open practices—including participatory digital literacies and the pro-social web—that may be ways we can ALL help bring the web back from the brink.
The Rise Of Us (on Collective Intelligence)Kevin Lim
The document discusses the rise of social media and Web 2.0 technologies. It defines concepts like blogs, wikis, social networks and discusses how they enable collective intelligence and participation. Examples are given of how organizations use these tools for knowledge management, customer service and marketing. Benefits highlighted include building conversations, disseminating information quickly and allowing public participation.
Open Practice: Cheers & Challenges for Connected ScholarshipBonnie Stewart
This document discusses challenges and opportunities of open scholarship in today's networked culture. It notes that while openness enables greater human connection and contribution, the public nature of online spaces can lead to risks like harassment, commercial exploitation of data, and the weaponization of information. However, the document argues that open scholarship remains important for building an informed society and democratic participation, and that scholars should work to shape practices of openness in a way that addresses modern challenges. Overall, the document weighs both benefits and risks of open scholarship online.
Case Study: AMD and Bite Harness The Power of the Gaming Community
Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications
The document discusses strategies for successful business collaboration and development. It recommends collaborating by working together with others, focusing efforts on key priorities, and innovating by learning through experience and embracing change. Mediators are presented as ideal for facilitating collaboration as they understand how to structure interactions, work creatively within groups, and resolve differences to find mutually agreeable solutions.
This document summarizes key points from three talks/writings on networked groups and social networks. The first discusses how social media has altered social interaction and information sharing. It notes properties like persistence, searchability and invisible audiences. The second discusses how technology now allows organizing without formal organizations through sharing, cooperation, collaboration and collective action. The third discusses how technology allows self-synchronizing groups to form without boundaries and how cognitive surplus can now be used for participation and creating good things. Questions posed ask about changes in public/private spaces for youth, differences between social networks and social networking sites, examples of collective action becoming more normal, if technology is now boring and the future, and the relationship between collaborative action and social change.
Grow Your Community Mediation Brand Through Fresh, Relevant Online ContentBen Ziegler
http://www.collaborativejourneys.com
"Grow Your Community Mediation Brand through fresh, relevant online content"
Webinar delivered by Ben Ziegler for the National Association for Community Mediation, in January 2013.
This document discusses how social media is changing the business of conflict resolution. It notes that social media allows for broadcast conversations and new expectations around participation and transparency. Mediators can use social media to build social capital through engagement and adding value. New services are emerging that use conflict resolution expertise combined with mobile and online tools. The document provides strategies for mediators to get started with social media, including signing up, engaging, publishing, measuring and learning through experience.
Bringing back the web: The digital literacies we need right nowBonnie Stewart
Who are we when we're online? And how can we engage in digital spaces in ways that don't undermine the mandates, practices, and ethos of higher education? The keynote explores the underpinnings of our emergent information ecosystem. Digital and open spaces are being weaponized, while pervasive surveillance and predatory practices are normalized. Trolling and bots are regular features of social landscapes, and people are often hesitant to engage online in fighting the echo chamber. Concepts of what it means to know are increasingly generated outside the academy, in Silicon Valley AI frameworks.
What does this mean for higher ed, and for the future of knowledge in a data society? This keynote, from Virginia Tech's Digital Literacy Symposium, explores ideas grounded in adult education, critical pedagogy histories, and contemporary open practices—including participatory digital literacies and the pro-social web—that may be ways we can ALL help bring the web back from the brink.
The Rise Of Us (on Collective Intelligence)Kevin Lim
The document discusses the rise of social media and Web 2.0 technologies. It defines concepts like blogs, wikis, social networks and discusses how they enable collective intelligence and participation. Examples are given of how organizations use these tools for knowledge management, customer service and marketing. Benefits highlighted include building conversations, disseminating information quickly and allowing public participation.
Open Practice: Cheers & Challenges for Connected ScholarshipBonnie Stewart
This document discusses challenges and opportunities of open scholarship in today's networked culture. It notes that while openness enables greater human connection and contribution, the public nature of online spaces can lead to risks like harassment, commercial exploitation of data, and the weaponization of information. However, the document argues that open scholarship remains important for building an informed society and democratic participation, and that scholars should work to shape practices of openness in a way that addresses modern challenges. Overall, the document weighs both benefits and risks of open scholarship online.
The document discusses how websites should continue to be invested in and developed as the central online presence for brands and companies, despite the rise of social media. It argues that websites provide searchability, control, and can work across any device, and should be the hub for other digital marketing activities like social media, search, and CRM campaigns. Key factors for websites include relevant and fresh content, an intuitive design, and increasingly, personalization, discovery, real-time features, and social integration. The presentation promotes the company's social media management platform for synchronizing social content and conversations with websites.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
This document discusses why social networks have come to dominate internet traffic and how websites can capture social media value.
The key reasons for social media dominance are:
1) The more users join a social network, the more valuable it becomes (law of networks)
2) Social networks have built-in sharing that spreads content virally (law of gravity)
3) It takes effort for users to switch networks, so they tend to stay (law of switch costs)
4) People share more information each year as comfort levels rise (Zuckerberg's law)
To capture social value, websites should integrate social plugins like the Facebook Like button. This brings more traffic and engagement to their sites and the
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Thinking psychoanalytically about desire in organizations - why we need a 3rd...Boxer Research Ltd
Psychoanalytic understanding has approached the organization as being like the ego in its pursuit of sovereign autonomy, its inter-subjective discursive practices organizing its work in relation to its markets. The corporate entity has been approached as an a priori. Psychoanalytic understanding has addressed the ways in which individuals take up roles within the life of an organization, but not the ways in which an organization may support a multiplicity of roles one-by-one in the lives of its citizen-clients.
The a priori status of the sovereign corporate entity leads to the unconscious being referred to as descriptively unconscious, ‘below the surface’ of the inter-subjective practices it supports. The implication is that what lies ‘below the surface’ can in principle be made conscious. This repressed unconscious is distinct from the wider compass of the radically unconscious. Distinguishing the repressed from this radically unconscious enables us to establish a ‘beyond’ of the libidinally-invested-in identifications supported by the organization. Defenses against anxiety may thus become defenses against a ‘beyond’ of innovation, through which a posteriori organization might support innovative roles in the lives of its citizen-clients.
We need to understand how a radically unconscious valency for innovation becomes realized. This would enable us to address how individuals might support identifications with an organization when it was itself having to innovate continuously ‘under their feet’. Without such an understanding, we can only expect an organization to betray its citizen-clients through serving its a priori interests to the exclusion of ‘others’.
A Communications Infrastructure for the UK HE Digital CommunityIWMW
This document summarizes a master class presentation about developing a communications infrastructure for the UK higher education digital community. The presentation discussed how mailing lists were previously popular communication tools but have declined in use. Alternative tools like blogs, microblogs, and specialist apps were examined. The class developed elements of a proposed communications framework, including how to support mailing lists, blogs, microblogs, and other tools. Issues around governance and acceptable use policies for a community-driven framework were also discussed. Participants provided feedback and action plans to apply lessons from the presentation.
Introduction to Social Media & BusinessMarcus Kuhn
The document discusses the rise of social media and its importance for businesses. It defines key concepts like Web 2.0, which enabled user-generated content and networks, and social media, which focuses on online dialogue and engagement. Examples show how businesses have successfully used social media for public relations, customer service, and marketing. Best practices include listening to customers, actively engaging on social media, and measuring results. The document argues that social media is transforming how companies work and that resistance is futile as customers increasingly interact with brands online.
This document discusses community management for music fans. It outlines how artists and fans originally interacted, and how platforms and online communities now facilitate their connection. Effective community management focuses on understanding the community, using conversation to build loyalty, and accepting diversity. Having a strong community provides business benefits like a captive market and reduced costs. Sample communities like Grateful Dead fans and Endah N Rhesa's "earfriends" showcase how social media can nurture fan loyalty when artists actively engage with fans and give them a sense of participation. Experiments that reduce the gap between artists and fans, such as documenting song creation or crowdsourcing ideas, seem to strengthen loyalty. The goal of community management is to mutually pursue interests and maintain close
The document discusses communities and dynamics in social networks. It covers topics such as graph theory, metrics for analyzing networks, algorithms for detecting communities, and how networks change over time. Various network analysis tools and datasets are also mentioned. The presentation aims to provide an overview of social network analysis, including techniques for modeling network structure and dynamics.
Part 2 of the Citizen Media and Online Engagement Webinar presented by E-Democracy.Org. This section goes in-depth with Issues Forums - a model for effective local online engagement. Visit http://e-democracy.org/webinars for information on accessing the audio version.
Social Media Mining - Chapter 6 (Community Analysis)SocialMediaMining
This document discusses community analysis in social media mining. It defines social media communities as groups of users who form links and interact based on common interests. Community detection aims to discover these implicit communities through algorithms. Member-based detection examines node characteristics like degree and similarity, while group-based detection finds communities with properties like being balanced, robust, modular, dense, or hierarchical. Analyzing communities provides insight into user interactions and behaviors that are only observable at a group level.
Building a social business – combining external and internal social mediaZipipop Freud
This document discusses how to build internal social collaboration capabilities within an organization. It suggests that as external social media like Facebook and Twitter have grown, internal collaboration tools need to evolve as well to facilitate sharing, discussing, and interacting around content within organizations. The document outlines challenges with traditional email and proposes using social collaboration platforms that integrate with daily workflows. It provides examples of how organizations like Skanska and OSKE have successfully implemented internal social tools to improve communication, knowledge sharing, and business outcomes.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
This document describes Cyclescape, a web-based toolkit being developed by CycleStreets to help cycling campaign groups be more effective. The toolkit aims to make it easier for campaigners to identify, prioritize, and discuss local cycling issues. It will automatically match users to relevant issues and bring in best practices. This will help campaigners make stronger arguments and propose constructive solutions to increase cycling in their communities. The toolkit is supported by major UK cycling organizations who believe it can help address barriers to cycling by better managing the large number of problem areas.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Networks have existed for a long time, allowing people to collaborate and share resources. These intentional connections between individuals are called social networks. Social networks describe the relationships between actors like individuals and organizations, and how they are connected through varying degrees of familiarity. Well-known social media platforms like Facebook, Twitter, and LinkedIn allow hundreds of millions of users to connect internationally. Both advantages and risks exist to participating in social networks.
How to make a collaboration environment based on yammer and google appsZipipop Freud
There are now many ways to create organizational collaboration environments using social software. This presentation shows how you can use Yammer and Google Apps to create a very effective and low cost solution.
This document outlines plans for the Mincom User Group (MUG) to connect and support users of Mincom solutions in 2011. The key goals are to hold monthly online webcast meetings covering topics like best practices, software updates, and practitioner presentations. Additionally, MUG will develop an online community forum for users to exchange ideas, answers questions, and share experiences. The first webcast meeting will cover best practices for Ellipse job estimating and packing for maintenance, and the online community is targeted to launch in February 2011.
The document discusses how websites should continue to be invested in and developed as the central online presence for brands and companies, despite the rise of social media. It argues that websites provide searchability, control, and can work across any device, and should be the hub for other digital marketing activities like social media, search, and CRM campaigns. Key factors for websites include relevant and fresh content, an intuitive design, and increasingly, personalization, discovery, real-time features, and social integration. The presentation promotes the company's social media management platform for synchronizing social content and conversations with websites.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
This document discusses why social networks have come to dominate internet traffic and how websites can capture social media value.
The key reasons for social media dominance are:
1) The more users join a social network, the more valuable it becomes (law of networks)
2) Social networks have built-in sharing that spreads content virally (law of gravity)
3) It takes effort for users to switch networks, so they tend to stay (law of switch costs)
4) People share more information each year as comfort levels rise (Zuckerberg's law)
To capture social value, websites should integrate social plugins like the Facebook Like button. This brings more traffic and engagement to their sites and the
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Thinking psychoanalytically about desire in organizations - why we need a 3rd...Boxer Research Ltd
Psychoanalytic understanding has approached the organization as being like the ego in its pursuit of sovereign autonomy, its inter-subjective discursive practices organizing its work in relation to its markets. The corporate entity has been approached as an a priori. Psychoanalytic understanding has addressed the ways in which individuals take up roles within the life of an organization, but not the ways in which an organization may support a multiplicity of roles one-by-one in the lives of its citizen-clients.
The a priori status of the sovereign corporate entity leads to the unconscious being referred to as descriptively unconscious, ‘below the surface’ of the inter-subjective practices it supports. The implication is that what lies ‘below the surface’ can in principle be made conscious. This repressed unconscious is distinct from the wider compass of the radically unconscious. Distinguishing the repressed from this radically unconscious enables us to establish a ‘beyond’ of the libidinally-invested-in identifications supported by the organization. Defenses against anxiety may thus become defenses against a ‘beyond’ of innovation, through which a posteriori organization might support innovative roles in the lives of its citizen-clients.
We need to understand how a radically unconscious valency for innovation becomes realized. This would enable us to address how individuals might support identifications with an organization when it was itself having to innovate continuously ‘under their feet’. Without such an understanding, we can only expect an organization to betray its citizen-clients through serving its a priori interests to the exclusion of ‘others’.
A Communications Infrastructure for the UK HE Digital CommunityIWMW
This document summarizes a master class presentation about developing a communications infrastructure for the UK higher education digital community. The presentation discussed how mailing lists were previously popular communication tools but have declined in use. Alternative tools like blogs, microblogs, and specialist apps were examined. The class developed elements of a proposed communications framework, including how to support mailing lists, blogs, microblogs, and other tools. Issues around governance and acceptable use policies for a community-driven framework were also discussed. Participants provided feedback and action plans to apply lessons from the presentation.
Introduction to Social Media & BusinessMarcus Kuhn
The document discusses the rise of social media and its importance for businesses. It defines key concepts like Web 2.0, which enabled user-generated content and networks, and social media, which focuses on online dialogue and engagement. Examples show how businesses have successfully used social media for public relations, customer service, and marketing. Best practices include listening to customers, actively engaging on social media, and measuring results. The document argues that social media is transforming how companies work and that resistance is futile as customers increasingly interact with brands online.
This document discusses community management for music fans. It outlines how artists and fans originally interacted, and how platforms and online communities now facilitate their connection. Effective community management focuses on understanding the community, using conversation to build loyalty, and accepting diversity. Having a strong community provides business benefits like a captive market and reduced costs. Sample communities like Grateful Dead fans and Endah N Rhesa's "earfriends" showcase how social media can nurture fan loyalty when artists actively engage with fans and give them a sense of participation. Experiments that reduce the gap between artists and fans, such as documenting song creation or crowdsourcing ideas, seem to strengthen loyalty. The goal of community management is to mutually pursue interests and maintain close
The document discusses communities and dynamics in social networks. It covers topics such as graph theory, metrics for analyzing networks, algorithms for detecting communities, and how networks change over time. Various network analysis tools and datasets are also mentioned. The presentation aims to provide an overview of social network analysis, including techniques for modeling network structure and dynamics.
Part 2 of the Citizen Media and Online Engagement Webinar presented by E-Democracy.Org. This section goes in-depth with Issues Forums - a model for effective local online engagement. Visit http://e-democracy.org/webinars for information on accessing the audio version.
Social Media Mining - Chapter 6 (Community Analysis)SocialMediaMining
This document discusses community analysis in social media mining. It defines social media communities as groups of users who form links and interact based on common interests. Community detection aims to discover these implicit communities through algorithms. Member-based detection examines node characteristics like degree and similarity, while group-based detection finds communities with properties like being balanced, robust, modular, dense, or hierarchical. Analyzing communities provides insight into user interactions and behaviors that are only observable at a group level.
Building a social business – combining external and internal social mediaZipipop Freud
This document discusses how to build internal social collaboration capabilities within an organization. It suggests that as external social media like Facebook and Twitter have grown, internal collaboration tools need to evolve as well to facilitate sharing, discussing, and interacting around content within organizations. The document outlines challenges with traditional email and proposes using social collaboration platforms that integrate with daily workflows. It provides examples of how organizations like Skanska and OSKE have successfully implemented internal social tools to improve communication, knowledge sharing, and business outcomes.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
This document describes Cyclescape, a web-based toolkit being developed by CycleStreets to help cycling campaign groups be more effective. The toolkit aims to make it easier for campaigners to identify, prioritize, and discuss local cycling issues. It will automatically match users to relevant issues and bring in best practices. This will help campaigners make stronger arguments and propose constructive solutions to increase cycling in their communities. The toolkit is supported by major UK cycling organizations who believe it can help address barriers to cycling by better managing the large number of problem areas.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Networks have existed for a long time, allowing people to collaborate and share resources. These intentional connections between individuals are called social networks. Social networks describe the relationships between actors like individuals and organizations, and how they are connected through varying degrees of familiarity. Well-known social media platforms like Facebook, Twitter, and LinkedIn allow hundreds of millions of users to connect internationally. Both advantages and risks exist to participating in social networks.
How to make a collaboration environment based on yammer and google appsZipipop Freud
There are now many ways to create organizational collaboration environments using social software. This presentation shows how you can use Yammer and Google Apps to create a very effective and low cost solution.
This document outlines plans for the Mincom User Group (MUG) to connect and support users of Mincom solutions in 2011. The key goals are to hold monthly online webcast meetings covering topics like best practices, software updates, and practitioner presentations. Additionally, MUG will develop an online community forum for users to exchange ideas, answers questions, and share experiences. The first webcast meeting will cover best practices for Ellipse job estimating and packing for maintenance, and the online community is targeted to launch in February 2011.
Intro to Social Media - for Accounts parte the secondeJustin Souter
This document provides an introduction to social media. It discusses common social media tools like blogs, social networks, Twitter, forums and photo/video sharing. It outlines statistics on social media usage and explains why social media matters for businesses. Some key points covered include using social media for marketing, customer support, PR and collaborating with other businesses. The document also addresses when, how and where businesses should engage with social media, and how to measure social media success.
This document provides an overview of social networking. It begins by defining social network sites and their key features. It then discusses the history of major social networking sites from 1997 to the present. The document outlines strategies for social networking, including attracting new members, community structure, encouraging participation, and guidelines. It also covers trends like privacy, data mining, and potential issues. Finally, it provides data on market share of top sites and concludes by discussing the social impact of social networking.
APRA: Every One's a Media Company (Final)Phil Morle
Everyone is now able to easily create and distribute media content to wide audiences due to technological forces such as low distribution costs, perfect digital copies, and ubiquitous connectivity. This has created an ecosystem that is both empowering for creators through easy distribution and monetization, but also challenging due to difficulties standing out and stopping the flow of content. Potential solutions proposed include exploring paid music distribution through Google, establishing standardized rights and data portability frameworks, and developing payment interfaces to make transactions more seamless.
Internet Resource Analyst Pubudu Jayasinghe presents on the Policies that changed the Internet at npNOG 4 in Kathmandu, Nepal from 9 to 14 December 2018.
Similar to Social Media (r)evolution : back to roots ? (20)
1. November 3, 2010
The Social Media
(r)evolution:
back to roots for
motoring clubs ?
FIA General Assembly – Member Benefit Forum
Alexandre Vandermeersch
4. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 3
Main categories – 101 on social media
• Social networks • Mutual acceptance – mapping real
life connections
• Micro-blogging &
curating
• Followership – simply requires to
‘subscribe’ to someone or ‘submit’
‘vote’ / ‘tweet’ for a topic/link
• Crowd-sourced
media
• Upload/create & share -
Media/content is uploaded/created
by a small community then seen by a
large group (+ as well voted, curated,
funded,…)
6. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 5
Internet is soon becoming Europe’s first media
0
2
4
6
8
10
12
14
16
18
20
20111009080706052004
Internet-slowing CAGR
Internet-flat CAGR
TV-falling
TV-flat
Internet consump-
tion is estimated to
average 14.2 hours
per week against
11.5 hours for TV
by 2010
SOURCE: Microsoft Europe Logs On Report 2009
Hours per week of usage in Europe
7. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 6
Social media – seniors still flock ‘en masse’ in the US
+13%
SOURCE: Pew Research Center
Penetration of 50 yrs + in social media in the US
76%
86%
April 2009 May 2010
Age 18-29
+27%
Age 30-49
48%
61%
April 2009 May 2010
+88%
Age 50-64
25%
47%
April 2009 May 2010
+100%
Age 65+
13%
26%
April 2009 May 2010
10. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 9
1 – Laws of networks - be the fastest and best at building the network
• Network’s value
increases with new
nodes (not all nodes
are created equal)
• Two-sided networks
are tougher to crack
but unlock more value
• Critical focus put on
‘getting new
nodes’(ie member
recruiting & on
boarding)
13. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 12
4 – Zuckerberg’s law of information sharing: increasing online disclosure
• « Every year, people
share twice as much
information as they did
last year »
• People progressively
see ‘more value than
costs & risks’:
socializing, ease of
sharing (e.g mobile),
privacy concerns
adressed,…
21. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
| 20
Some definitions
Club A club is an association of
two or more individuals
united by a common
interest or goal
Source: Wikipedia
A virtual community is a social
network of individuals who
interact through specific media,
potentially crossing
geographical and political
boundaries in order to pursue
mutual interests or goals.
Virtual
community
23. ALEXVDM.COM
WorkingDraft-LastModified27/11/200917:46:31Printed28/04/200919:25:47
|
Recruiting – aren’t your members your best ambassadors ?
Ambas-
sadors
Brand
Other
consumers
Relationship building:
• Free trials, sampling,..
• Feedback
• Read responses
• Intervene in community
• Word of Mouth/ mouse (« This service is
great and values its consumers – I will
go the extra mile to promote them »)
Re-enforcement of WoM activities
Virtuous circle for
the brand!
29. ALEXVDM.COM
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| 28
What should you do when you are back ? Our 5 simple steps
• What business objectives are you after,
with whom (by type of relationship) ?
0
• Who are those people and what to they
do & say ?
1
• How do I engage them & build social
currency/value, sales, reduce costs, raise
satisfaction ?
• How do I scale & leverage ?
2
3