Soco career networking 120804
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This document provides guidance on leveraging LinkedIn for career development. It begins by outlining the benefits of using LinkedIn for both businesses and job seekers in terms of exposure, traffic, partnerships and leads. It then provides steps to maximize the return on investment from using LinkedIn, which include writing an engaging profile, connecting deliberately with contacts, mining one's network, sharing useful content, joining relevant groups, and following companies of interest while always adding value to others.
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Soco career networking 120804
- 1. Leveraging LinkedIn for Career Development
- 2. Terms: • Social network*: any online community offering a variety of ways for users to interact regarding shared interests, activities or goals • Digital native: a person who has grown up with digital technologies • Digital immigrant: a person who is adapting to digital technologies © 2009 www.socCo.us *source: wikipedia - edited for readability
- 3. how did a Junior Senator get elected President? In large part thanks to Chris Hughes, Co-founder of Facebook Answer: Social Networking © 2009 www.socCo.us source: Silicon Valley Insider
- 4. why ‘social network’? • Social Communication: • Commerce, Enterprise & Career Today’s Topic • Collective Effort & Cooperation • Empathy & Socialization • Social Contribution • Giving (Global & Local) • Community (Diversity & Civility) • Conservation (Cultural & Environmental) © 2009 www.socCo.us
- 5. commerce, enterprise & career Businesses Job Seekers • Exposure • Exposure • Traffic • Traffic • Business Partnerships • Colleagues in a new • New Qualified Leads field or area • New Qualified Leads What are your concerns and costs? 1. security 2. time 3. money © 2009 www.socCo.us
- 6. security Private Online Identity Public Online Identity • Multiple e-mail • LinkedIn? accounts? • Facebook? • Online purchases? • Twitter? • Online banking? • Wikipedia? • Account • MySpace? management? • Flickr? IDENTITY • Photos (snapfish)? • Alumni Network? • How many total THEFT passwords? © 2009 www.socCo.us
- 7. what’s in it for me? • Your public online identity • Your online impact • By the end of this session we will: 1. Understand the steps to success on LinkedIn 2. Feel comfortable enough to play on social networks 3. Know how to add value to your brand © 2009 www.socCo.us
- 8. your public online identity • What’s keeping you up at night? (or should be) • Security and social networking • ‘Fake id’ scams • FTC advice • Distinction between trust and verify © 2009 www.socCo.us
- 9. I’m convinced, now what? Let’s bring you back to this Anyone feel like this? © 2009 www.socCo.us
- 10. digital barriers Digital Immigrants Digital Natives • Learning culture • Learning culture • Risk framework • Risk framework • Desire to avoid • Desire to avoid embarrassment their parents © 2009 www.socCo.us
- 11. digital opportunities Businesses Job Seekers • Exposure • Exposure • Traffic • Traffic • Business Partnerships • Colleagues in a new • New Qualified Leads field or area • New Qualified Leads How can I maximize my social networking ROI to achieve my personal and business goals? © 2009 www.socCo.us
- 12. social networks LinkedIn Start Here! Professional Blogs, RSS, Podcasts Posting Services Quora,Biznik, Plaxo, qAlias Twitter, YouTube Facebook, MySpace, Flickr Collaborative Google+, Ning Spaces Del.icio.us, Diigo Collective Bookmarking Digg, Reddit, Technorati and Annotating © 2009 www.socCo.us
- 13. maximizing ROI with social media • Drive your brand with social networking • Build and leverage your credibility • Focus on that which will deliver: • More money • Fewer hassles • More time • More choices • ‘No worries’ • Not having an online brand says a lot! © 2009 www.socCo.us
- 14. different tools for different goals • Professional development • LinkedIn More Money • Keep up with friends and family • Facebook, Twitter, Flickr More Time • Local cooperation • Ning Fewer Hassles • Saving the world No Worries • Kiva, MyC4, eBay, Facebook causes • Collective knowledge More Choices • Wikipedia, Google Wave, Helium, Digg © 2009 www.socCo.us
- 15. commerce, enterprise & career LinkedIn Professional Blogs, RSS, Podcasts Posting Services Biznik, Plaxo, qAlias, Merchant Circle, Fast Pitch Twitter, YouTube Facebook, MySpace, Flickr Ning, Google Wave Del.icio.us, Diigo Digg, Reddit, Technorati © 2009 www.socCo.us
- 16. what’s your strategy? • For many participants it’s NOTICE ME! • An ok strategy if you offer VALUE • Far better than being noticed is being*: • Trusted • Engaged with • Discussed or Echoed • A Teacher or a Learner • Purchased from or traded with • The Leader or Supporter of a cause © 2009 www.socCo.us *source: Seth Godin’s Blog
- 17. Why you need to be on LinkedIn • Better than Monster, Careerbuilder, etc. • On-demand resume, education, recommendations and most importantly your story! • More complete, credible and durable than a resume • Network without screaming ‘HIRE ME!’ • Connect with friends, classmates & colleagues • Find out who’s in your industry or city • Find someone at the place you want to work • Ask prior colleagues and friends for recommendations © 2009 www.socCo.us
- 18. Steps to success on LinkedIn 1. Write your autobiography 2. Connect deliberately 3. Mine and expand your network 4. Share great content 5. Join relevant groups or create your own 6. Follow companies of interest Always Add Value! © 2009 www.socCo.us
- 19. 1. Write your Autobiography • Write your story in ‘summary’ (past, present, future). Be interesting, but be brief! • Post all your education, experiences, accomplishments & hobbies • Say what you want, not just who you are • Add links (your business, press, studies, projects) build relevance & authority • Good content means others will find you and will WANT to connect with you © 2009 www.socCo.us
- 20. 2. Connect Deliberately • Address book? Rolodex? Pile of biz cards? • Start with your cell phone, search one letter/day • Sort: Remember or Don’t / Relevant or Unrelated • Start with: ‘Remember and Relevant’ • Make each invitation personal • Search alumni groups (education and business) • Join industry, peer, and interest groups • Reconnect by offering recommendations • Ask for referrals from existing network © 2009 www.socCo.us
- 21. 3. Mine your network for meaning • Follow connections that are meaningful to you, your career or your brand • Add value to others by recommending connections and good web content • Use your network to research potential employers, employees, partners or clients • Find good contacts and search their companies for jobs or opportunities • Always try to get a ‘warm lead’ for an interview or sales call © 2009 www.socCo.us
- 22. 4. Share great content • Find great content on the web • Is it social? – Post to Facebook • Is it timely? – Post to Twitter • Is it business? – Post to LinkedIn! • Read LinkedIn Today • Repost relevant feature stories • Scan your contacts’ stories © 2009 www.socCo.us
- 23. 5. Join Relevant Groups 1. Who shares your goals? 2. You are what you talk about (CEO, engineer) 3. Join industry groups, peer networks, complimentary businesses, and local groups 4. Watch the conversation and then join in with valuable comments and new forum topics 5. Look at other group members associations and connections to find new groups & contacts 6. Join networks full of your customers © 2009 www.socCo.us
- 24. 5b. Create Your Own Group • Your intention in any group should be ‘how can I help others?’ instead of ‘what’s in it for me?’ • The description of your group should be exactly what you want your customer to say • ex. ‘Digital Immigrants networking with Digital Natives to learn from and help each other’ • ex. ‘The Park City Career Network discusses aspects of job searches and networking opportunities.’ • The more valuable content and links you post, the more popular your group will become © 2009 www.socCo.us
- 25. 5c. Seed your group • Use ‘share this group’ to invite your network • Post interesting comments in other groups, include ‘you may also want to check out blank’ • Post daily content on your group page, especially good are interesting forum questions • If you don’t get traction, try a different name and description, or improve your content © 2009 www.socCo.us
- 26. 6. Follow companies of interest • Identify companies you want to work for/with • Use Inc. 500 list to find fast growing companies • Watch your contacts for job changes, new connections, news stories, etc. • Read your group digest emails © 2009 www.socCo.us
- 27. Blogs, Podcasts and RSS • Blog - First person multimedia publishing (personal or professional) • Podcast - audio or video web episodes • RSS - Real Simple Syndication: web subscription to a blog, media outlet, etc. • Use Google Reader, iTunes to organize © 2009 www.socCo.us
- 28. Listen first, then join in • Register your name or something close • Use an application like TweetDeck to listen in on several ‘streams’ • You can listen to ‘the firehose’ sorted by • group (my family, my fantasy football pool) • subject (social media, Park City, skiing) • tag (#socco, #VinceBeerman, #sundance) • TweetDeck helps organize © 2009 www.socCo.us
- 29. Connect with Friends and Family • Best applications for sharing status updates, photos, music, etc. • Friends write posts on my wall, creating an open conversation thread with others • You can also contact directly or ‘wall to wall’ if you don’t want it public • EVERY post adds to your digital dossier © 2009 www.socCo.us
- 30. 3. comfortable enough to play • Do you feel comfortable joining LinkedIn, Facebook and Twitter if you haven’t? • What other interests? • Plaxo, qAlias (personal and business) • Biznik, Merchant Circle, Fast Pitch (business) • YouTube • Del.icio.us • Digg, Reddit and Technorati • Ning and Google Wave © 2009 www.socCo.us
- 31. other great business networks Plaxo • Securely updates 40+ million address books • Connects to your blog, Flickr, Twitter, Yelp, and 30 other content publishing sites • Fine-grained control over what you share with whom, from contact info to your photos qAlias • Gets your profile on page 1 of Google ($10/mo.) • Online Bio, Business Card, Bulletin, Accessible Resume, Protected Information © 2009 www.socCo.us Return
- 32. other great business networks Biznik • Entrepreneurs and small businesses dedicated to helping each other succeed Merchant Circle • 900,000 local businesses get more exposure on the internet, simply and inexpensively Fast Pitch • One-stop shop for a business professional to network and market their business © 2009 www.socCo.us Return
- 33. Watch and Create your own Channels • Video was one of the most powerful elements in the Obama campaign • People appreciate authentic, candid informative videos, not slick ads • The person people trust most: the Average American (Joe the Plumber) © 2009 www.socCo.us Return
- 34. Concierge for the web • Great site? Good article?… Share! • Collaborative book marking and annotation sites let you share ‘best of the web’ with others, and vice versa © 2009 www.socCo.us Return
- 35. Democratize the Internet • Categorize the web; read those things deemed most valuable by content consumers, rather than the media • See what the experts are reading © 2009 www.socCo.us Return
- 36. Local Area Networks • Ning provides basic tools to create a smaller, private or public network • Neighborhoods, schools, non-profits and businesses can all collaborate and cooperate better asynchronously • Cooperative, local commerce is becoming more popular © 2009 www.socCo.us Return
- 37. adding value to your brand • Google your name - what comes up? • Be professional - LinkedIN • Connect with friends - Facebook • Keep up with your networks - Twitter • Share yourself - Blog, Flickr, MySpace • Keep learning - Blogs, RSS, Podcasts, iTunesU, Kahn Academy, Quora, etc. © 2009 www.socCo.us
- 38. start now but connect deliberately • This is not a popularity contest, connect with people who can improve your life • Research suggests 150 meaningful connections is our cognitive capacity • Business contacts will exceed this number • Make it personal • Add value to your network • Rinse and repeat source: Wikipedia: Dunbar's number © 2009 www.socCo.us
- 39. keep adding value • Do at least one thing every day! • Create a profile, read a blog, tweet, post • Get a study buddy and a tutor • Connect with another digital immigrant and challenge each other to report weekly • Connect with a digital native you know and share what she teaches you • Think globally, connect locally • Search out the people and groups you already know © 2009 www.socCo.us
- 40. learn more Our mission: educate digital immigrants • One hour doesn’t scratch the surface • Our commitment is to teach you about the tools and encourage you to play online! • LOTS of digital immigrants to reach • socCo is supported by members, please join • We can refer you to others for more training, one-on-one coaching and business strategies © 2009 www.socCo.us
- 41. q&a? Are you ready to… • Build and protect your online identity • Maximize your impact online 1. Build your credibility and value on LinkedIn 2. Play on social networks 3. Add value to your brand © 2009 www.socCo.us
- 42. was this valuable to you? • A Grande Latte? • A book? • A dinner out? • A few minutes of your time? • We are 100% participant funded © 2009 www.socCo.us
- 43. other workshops Safe and healthy Social Networking for parents & kids • Middle School, High School and Colleges • Find Digital Ambassadors (interns) to promote and lead workshops • Digital Ambassadors earn scholarships and a valuable network ready to help them with college and jobs Drive your mission and brand with Social Networking • Non-profits, service groups, leisure clubs, unemployed Your neighborhood is your ‘Local Area Network’ • Homeowners Associations, Municipalities • Share, cooperate and communicate. Get green together • Find immigrant Digital Ambassadors to team with natives © 2009 www.socCo.us
- 44. NOW GO PLAY!!! © 2009 www.socCo.us
Editor's Notes
- Your online impact Utilize social networks to learn more, faster Build and strengthen your offline network Don ’t throw out what you’ve got now Add networking to your marketing plan Find a digital native and ask for his or her help Create my networking plan (with milestones) Accept that I ’m not going to break it…
- You are better off declaring your public profile, rather than letting someone else steal your name and perpetrate scams against your network. Fake id ’ scams Thief posts fake profile and scams your network Best defense: sign up for Facebook, LinkedIn, Twitter and qAlias accounts FTC says: Don ’t post your full name, Social Security number, address, phone number, or bank and credit card account numbers The first is silly, but the rest DO NOT POST! Trust but verify: call a contact if they ask to borrow money or anything sketchy Assume its public EVERY POST is part of your digital dossier Even in private groups Before every post ask ‘could this info be used to hurt my family or steal from me?’ Everything on LinkedIn is public data anyway (where you worked, etc.) DO NOT post any financial or home data
- Grew up at a time when most electronics were sensitive. ‘Don’t touch is, you’ll break it” was a relevant concern. Expecting Digital Immigrants to learn intuitively online is like teaching someone to fly by giving them a plane but no flying lessons Digital Immigrants Want to participate but lack ‘instructions’ Lack the vocabulary or confidence to engage online Learn best face-to-face Want a safe and reliable online ‘home’ Want to connect to their kids, colleagues and community Digital Natives Develop, devour and discard online trends Lack the teaching skills or patience to teach parents Have a ‘play with it, you can’t break it’ attitude Want to connect with a network of immigrants who can help them lat
- It ’s OK to play! Start out small, play with friends you know in a small pool Here are the eight things we ’re going to talk about today. We’ll focus on the 1st FIVE , and briefly explain the last three
- What is Your Mission ? Land a Job? Grow your Business? Network in a new industry or location? People will research for hours on a potential purchase, business decision or vacation But for a major purchase (or hiring someone), face-to-face is required People want to buy from or hire someone they know, like and trust What happens when someone Googles your name or brand or searches for you on LinkedIn? Find the best local deals. Buy, sell, barter and trade locally. Cooperative shopping. Information you care about delivered faster. Less frustration and wasted time searching the vast interweb. Connect with more people in less time using networking tools. Share efforts: carpooling, collective shopping, etc. More choices of jobs, activities, options, opinions, information and ways to connect. A social network doesn ’t ring during dinner, knock on your door or create any threat to your peace, security or freedom.
- It ’s OK to play! Start out small, play with friends you know in a small pool Here are the eight things we ’re going to talk about today. We’ll focus on the 1st FIVE , and briefly explain the last three
- If you find your resume boring, find the parts of your life or your world-view that are interesting and feature those.
- If you have a Facebook account and you don ’t find someone on LinkedIn, check to see if they’re on Facebook. At least you’ll be connected on one platform. Integration is coming soon. DON ’T just send the form ‘I want to add you to my professional network’. That’s all about YOU, make the invite about THEM! ‘How are the kids. Can I buy you a coffee soon?’ Try H.S. college, old jobs, old hometowns. Search keywords like ‘bike racing in California’ We ’ll talk more about groups in a few slides ADD VALUE! If you offer to write someone a recommendation, the pressure to reciprocate is built into LinkedIn. If you see someone you want to meet, or if you ’re just trying to network into a new industry, ask your network to recommend others you might connect with.
- Don ’t add miscellaneous contacts like your plumber (unless you’re in that industry) “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.” Look at who your contacts work (and have worked for). Ask questions like ‘do you enjoy working at ABC?’ or ‘I’m thinking of applying, do you have any advice?’ Most people love to give advice. Search the jobs tabs of your groups. Look at your contacts ’ current companies and go to their company career page. Ask for a recommendation from that contact before you apply and ask them if there is an employee referral bonus (again, offering THEM value for helping you) Search for anyone in H.R. or management for the target company. See if you have a mutual connection. If not, at least gather the company data available on LinkedIn and add that to your cover letter.
- Don ’t add miscellaneous contacts like your plumber (unless you’re in that industry) “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.” Look at who your contacts work (and have worked for). Ask questions like ‘do you enjoy working at ABC?’ or ‘I’m thinking of applying, do you have any advice?’ Most people love to give advice. Search the jobs tabs of your groups. Look at your contacts ’ current companies and go to their company career page. Ask for a recommendation from that contact before you apply and ask them if there is an employee referral bonus (again, offering THEM value for helping you) Search for anyone in H.R. or management for the target company. See if you have a mutual connection. If not, at least gather the company data available on LinkedIn and add that to your cover letter.
- If you want to be a tech project manager, think of the challenges you face and join those groups. ex. ‘Programming Mobile Applications in Flash’ ‘CIO challenges’ etc. Peer networks would be “tech CEOs” or “Project Managers” Don ’t neglect local searches. A great contact in Mumbai probably can’t help you find a job in Salt Lake. Start by commenting on others posts. Even if its just ‘I couldn’t agree more, here’s a related article I found.’ Read your network updates, see which groups your contacts are joining. Look at the groups in their profiles. Figure out who you ‘buyer is’ and join those groups (but DON’T SPAM). Listen and HELP!
- “ Hey I thought you might find value in meeting Peter” or “Read this article on social media and thought of you.”
- Be careful what you put on any social network. Once its been up, even if you remove it, there could be instances and copies out there. You need to inform your network of friends where you draw the line of inappropriate posts and monitor your page.
- When you update your address, it updates in the address book of everyone in your network who also has a Plaxo account.
- Is this what you ’d want others reading?
- Many users of Facebook, MySpace and LinkedIn try to flaunt Dunbar ’s number, compiling as many connections as possible, but although it might stretch to a few hundred, thousands of meaningful connections is cognitively unachievable. When you ask to connect to someone, tell them why. If it doesn ’t sound genuine, you should probably rethink the connection. A few times a year, go through your connections, reach out to those you want to stay in touch with and rinse out those you don ’t.
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