Case Study
Shopping Mall
by : Kratagya Khator
Introduction
Celebration Mall
Udaipur Rajasthan
The Celebration Mall is a shopping mall in
Udaipur located at NH-8, opp. Devendra Dham,
Bhuwana
The mall is built in ethnic architecture style
It was developed by Advance India Projects Limited
(AIPL), and opened its first outlet in December 2010
before the official opening on 2 July 2011
.
About the project The Mall was to be an attraction for locals and tourists alike
in the historic city of Udaipur. Its facilities included
international retail, entertainment, hypermarket, food
court, restaurants, spa, gymnasium and a Haat to host a
variety of artefacts
The Mall is five floors of retail and entertainment and two
floors of basement parking with multiple atriums. There
are 26 water bodies and cascading fountains within the
premises that enrich this unique retail experience. Inspired
by traditional palace architecture of the Mewar region, it is
an intricately carved structure with imposing domes. As we
wanted to avoid the use of glass and aluminum panels in its
external facades, both of which are inappropriate to the
climate and are energy guzzlers, using the contextual
architectural elements of the building facade such as niches
and relief work which fit as proper pieces of puzzles.
The project sets an example of responsible architecture
leading from the front the green mall movement in the
country. It is intended to become the viable role model for
the emerging retail malls in India.
About architect
Parul Zaveri
Nimesh Patel
Parul Zaveri, with a Diploma in
Architecture from CEPT,
Ahmedabad in 1978, has
supplemented her studies with
specific courses in the Urban
Settlement Design in Developing
Countries programme, at MIT,
Cambridge (USA) in 1975-76. She
has also pursued interests in
Alternative Technologies and use
of Solar Energies and Recycling at
Arcosanti & at Cosanti
Foundations, with architect-
philosopher Paolo Soleri in
Arizona, U.S.A
Nimish Patel studied at the MIT,
Cambridge, USA, with
specialization in Urban Settlement
Design in Developing Countries,
and also has a Diploma in
Architecture from CEPT,
Ahmedabad. He is a core team
member of the Whole School
Development Plan carried out by
Ministry of Human Resource
Development and a Member of
the Panel of Sustainability,
Bureau of Indian Standards for
the upcoming National Building
Code
Architects Parul Zaveri and Nimish
Patel established Abhikram, an
Architecture, Interiors, Heritage
Conservation and Planning
consultancy in 1979.
Designed by the famed architectural team
that designed the landmark Oberoi
Udaivilas Paru Zaveri and Nimesh Patel
.
01
The Celebration Mall Udaipur is the first
iconic heritage mall in India Jointly
managed by CapitaMalls Asia and Advance
India Projects Limited
.
02
The Celebration Mal. Udaipur is shaping up
to be the most vibrant shopping haven in
Udaipur spreading over 388,031 sq
.
03
Built in ethnic architecture style, the mall is
a unique blend of ethnicity on the outside
with modern conveniences inside across all
floor provides excellent sights and visibility
of all shop fronts..
04
Why ?
Popularity and significance
In the last 7 years, the mall has literally shown Udaipur
the art of celebrating moments of life. With more than
100 events every year it is one of the favorite destinations
to dance, music & cultural shows, theme-based
celebration on various occasions and festivals
Largest and the most fancied amid other Udaipur malls,
Forum Celebration Mall features the architectural
majesty, which the city boasts from ancient times,
showcasing magnificent arches and the prodigious central
dome. However, what distinguished this mall from other
malls in town is the contemporary youth culture which
has been spinning since the day of its inception.
• Located on Gaurav path
• 3km from fatehsagar lake
• 2.5km from sukhadiya
circle
• 8km from lake palace
• 20 km from airport
Location
&
Approach
Context & surrounding
The Celebration Mall, Udaipur
is the first mall in the city
offering world class shopping
and lifestyle experience under
one roof. Located at Bhuwana,
NH8, the mall is just 5km away
from the famous Lake Palace
Hotel and the old city, less than
3km from Sukhadia Circle (a
local attraction) and less than a
kilometers from the road that
leads to tourist attractions such
as Mount Abu, the hill station
of Rajasthan and Ranakpur, the
city with the world famous Jain
temples.
`
Shri Devendra Dham Temple
Residential
area
Farmland school
`
Developing arer
NH8
Greenland
SOCIAL IMPACT
Mall Culture: Forum Celebration Mall is the first mall which
claims of developing the true mall culture in Udaipur. It was
only till 2011-12 when most locals were completely new to
mall culture having big shopping brands, and international
food joints like McDonald’s and Dominos for the first time;
entertainment section and many other recreational activities
to cherish upon on weekends. Thus a pioneer in building the
so-called “big city” culture in Lakecity.
Community Building at Forum Celebration Mall: Unlike
shopping culture which every other shopping mall in
Udaipur offer, Forum Celebration Mall is a prominent place
for social cause and other cultural activities. It not only
provide reasons for people to unite and cherish but at the
same time makes them aware of recent activities and things
going on around the globe. An event like Junior Master Chef,
Just Dance Competition, the Forum Purple Run (a marathon
for awareness regarding Alzheimer’s) is some of the
exemplary events that bring people of Udaipur together for a
social cause.
ECONOMIC IMPACT
Shopping Destination: From apparels to accessories,
Forum celebration Mall provides a one-stop solution
to shopaholics. It is the one that redefined the
shopping culture transforming it from street bargain
hunting to window shopping culture. In fact, it is the
hub of big brands including Clarks, Louis Philippe,
Adidas, Woodlands are just to name a few. This mall
not only offers a wide shopping experience but also a
private excursion tour to domestic visitors. This is
one of the reasons it is counted among the best
places to visit in Udaipur.
The best part that one could notice in this mall is
that this place is the hangout junction for all kinds of
social classes. People from all classes and interest hit
this place most prominently. Existence of big bazar
also engrossed crowds from ration shops to mall
shopping.
391,000 sq ft of destination retail space, a prominent
landmark of Udaipur
Super Built Up Area - 388,031 sq ft (excluding car park)
shopping Mall with seven levels of retail space, two
basement levels of car park and two wheelers parking bays
•100+ retail shops
•25+ Food & Beverage outlets
•300+ seating in the Food Court
•4 Screen Multiplex by PVR Cinemas
Specification
TECHNICAL
SPECIFICATION
General Facilities
High-end Audio System for the entire mall
LCD screens at prominent locations
ATM faction
20 escalators 2 core with 10 escalators
Service yards,
loading and unloading bay with Service
elevator
Dedicated 24 hours water supply treated
and filter
MATV in all unit expect Kiosks and Haat
Lifts
4 passenger lift and 2 service lift
Equipped with interactive control and security settings managed and
controlled from the Fire Control Room
100% standby generator
Public Address System
To broadcast emergency messages throughout the building including the
car park
Air-Conditioning
Central chilled water air-conditioning system
Air Handing Unit Fan Col unit on each floor
Electrical Facilities
100% power backup
Wi-fi enabled
BMS for optimizing energy usage/stable power supply
Energy efficient lighting systems
Fire Protection Services
Automatic Fire sprinkler system protecting entire building
Smoke Detector system at electrical plant rooms and shafts
Hose reels, manual book glass call points, portable fire
extinguishers and fire alarm strategically located on each floor
near the fire escape staircase
Security System
Close Circuit television on each floor and the external area
Security guards on 24-hour patrol
Metal detectors at basement lobbies and the three main entrances
of the mall
Green Features
Sewer Treatment Plant
Water Treatment Plant
Borewell water complete with city main Incoming acting as
standby
Ductless Mechanical Ventilation System at basement car park
Variable speed drive for secondary chilled water system
CIRCULACTION AND FLOOR PLANS
Forum celebration mall udaipur case study
Forum celebration mall udaipur case study
Forum celebration mall udaipur case study
Forum celebration mall udaipur case study
Forum celebration mall udaipur case study

Forum celebration mall udaipur case study

  • 1.
    Case Study Shopping Mall by: Kratagya Khator
  • 2.
    Introduction Celebration Mall Udaipur Rajasthan TheCelebration Mall is a shopping mall in Udaipur located at NH-8, opp. Devendra Dham, Bhuwana The mall is built in ethnic architecture style It was developed by Advance India Projects Limited (AIPL), and opened its first outlet in December 2010 before the official opening on 2 July 2011
  • 3.
    . About the projectThe Mall was to be an attraction for locals and tourists alike in the historic city of Udaipur. Its facilities included international retail, entertainment, hypermarket, food court, restaurants, spa, gymnasium and a Haat to host a variety of artefacts The Mall is five floors of retail and entertainment and two floors of basement parking with multiple atriums. There are 26 water bodies and cascading fountains within the premises that enrich this unique retail experience. Inspired by traditional palace architecture of the Mewar region, it is an intricately carved structure with imposing domes. As we wanted to avoid the use of glass and aluminum panels in its external facades, both of which are inappropriate to the climate and are energy guzzlers, using the contextual architectural elements of the building facade such as niches and relief work which fit as proper pieces of puzzles. The project sets an example of responsible architecture leading from the front the green mall movement in the country. It is intended to become the viable role model for the emerging retail malls in India.
  • 4.
    About architect Parul Zaveri NimeshPatel Parul Zaveri, with a Diploma in Architecture from CEPT, Ahmedabad in 1978, has supplemented her studies with specific courses in the Urban Settlement Design in Developing Countries programme, at MIT, Cambridge (USA) in 1975-76. She has also pursued interests in Alternative Technologies and use of Solar Energies and Recycling at Arcosanti & at Cosanti Foundations, with architect- philosopher Paolo Soleri in Arizona, U.S.A Nimish Patel studied at the MIT, Cambridge, USA, with specialization in Urban Settlement Design in Developing Countries, and also has a Diploma in Architecture from CEPT, Ahmedabad. He is a core team member of the Whole School Development Plan carried out by Ministry of Human Resource Development and a Member of the Panel of Sustainability, Bureau of Indian Standards for the upcoming National Building Code Architects Parul Zaveri and Nimish Patel established Abhikram, an Architecture, Interiors, Heritage Conservation and Planning consultancy in 1979.
  • 5.
    Designed by thefamed architectural team that designed the landmark Oberoi Udaivilas Paru Zaveri and Nimesh Patel . 01 The Celebration Mall Udaipur is the first iconic heritage mall in India Jointly managed by CapitaMalls Asia and Advance India Projects Limited . 02 The Celebration Mal. Udaipur is shaping up to be the most vibrant shopping haven in Udaipur spreading over 388,031 sq . 03 Built in ethnic architecture style, the mall is a unique blend of ethnicity on the outside with modern conveniences inside across all floor provides excellent sights and visibility of all shop fronts.. 04 Why ?
  • 6.
    Popularity and significance Inthe last 7 years, the mall has literally shown Udaipur the art of celebrating moments of life. With more than 100 events every year it is one of the favorite destinations to dance, music & cultural shows, theme-based celebration on various occasions and festivals Largest and the most fancied amid other Udaipur malls, Forum Celebration Mall features the architectural majesty, which the city boasts from ancient times, showcasing magnificent arches and the prodigious central dome. However, what distinguished this mall from other malls in town is the contemporary youth culture which has been spinning since the day of its inception.
  • 7.
    • Located onGaurav path • 3km from fatehsagar lake • 2.5km from sukhadiya circle • 8km from lake palace • 20 km from airport Location & Approach
  • 8.
    Context & surrounding TheCelebration Mall, Udaipur is the first mall in the city offering world class shopping and lifestyle experience under one roof. Located at Bhuwana, NH8, the mall is just 5km away from the famous Lake Palace Hotel and the old city, less than 3km from Sukhadia Circle (a local attraction) and less than a kilometers from the road that leads to tourist attractions such as Mount Abu, the hill station of Rajasthan and Ranakpur, the city with the world famous Jain temples. ` Shri Devendra Dham Temple Residential area Farmland school ` Developing arer NH8 Greenland
  • 9.
    SOCIAL IMPACT Mall Culture:Forum Celebration Mall is the first mall which claims of developing the true mall culture in Udaipur. It was only till 2011-12 when most locals were completely new to mall culture having big shopping brands, and international food joints like McDonald’s and Dominos for the first time; entertainment section and many other recreational activities to cherish upon on weekends. Thus a pioneer in building the so-called “big city” culture in Lakecity. Community Building at Forum Celebration Mall: Unlike shopping culture which every other shopping mall in Udaipur offer, Forum Celebration Mall is a prominent place for social cause and other cultural activities. It not only provide reasons for people to unite and cherish but at the same time makes them aware of recent activities and things going on around the globe. An event like Junior Master Chef, Just Dance Competition, the Forum Purple Run (a marathon for awareness regarding Alzheimer’s) is some of the exemplary events that bring people of Udaipur together for a social cause.
  • 10.
    ECONOMIC IMPACT Shopping Destination:From apparels to accessories, Forum celebration Mall provides a one-stop solution to shopaholics. It is the one that redefined the shopping culture transforming it from street bargain hunting to window shopping culture. In fact, it is the hub of big brands including Clarks, Louis Philippe, Adidas, Woodlands are just to name a few. This mall not only offers a wide shopping experience but also a private excursion tour to domestic visitors. This is one of the reasons it is counted among the best places to visit in Udaipur. The best part that one could notice in this mall is that this place is the hangout junction for all kinds of social classes. People from all classes and interest hit this place most prominently. Existence of big bazar also engrossed crowds from ration shops to mall shopping.
  • 11.
    391,000 sq ftof destination retail space, a prominent landmark of Udaipur Super Built Up Area - 388,031 sq ft (excluding car park) shopping Mall with seven levels of retail space, two basement levels of car park and two wheelers parking bays •100+ retail shops •25+ Food & Beverage outlets •300+ seating in the Food Court •4 Screen Multiplex by PVR Cinemas Specification
  • 12.
    TECHNICAL SPECIFICATION General Facilities High-end AudioSystem for the entire mall LCD screens at prominent locations ATM faction 20 escalators 2 core with 10 escalators Service yards, loading and unloading bay with Service elevator Dedicated 24 hours water supply treated and filter MATV in all unit expect Kiosks and Haat Lifts 4 passenger lift and 2 service lift Equipped with interactive control and security settings managed and controlled from the Fire Control Room 100% standby generator Public Address System To broadcast emergency messages throughout the building including the car park Air-Conditioning Central chilled water air-conditioning system Air Handing Unit Fan Col unit on each floor Electrical Facilities 100% power backup Wi-fi enabled BMS for optimizing energy usage/stable power supply Energy efficient lighting systems
  • 13.
    Fire Protection Services AutomaticFire sprinkler system protecting entire building Smoke Detector system at electrical plant rooms and shafts Hose reels, manual book glass call points, portable fire extinguishers and fire alarm strategically located on each floor near the fire escape staircase Security System Close Circuit television on each floor and the external area Security guards on 24-hour patrol Metal detectors at basement lobbies and the three main entrances of the mall Green Features Sewer Treatment Plant Water Treatment Plant Borewell water complete with city main Incoming acting as standby Ductless Mechanical Ventilation System at basement car park Variable speed drive for secondary chilled water system
  • 14.