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The ambience mall, vasant kunj
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- 2. INDEX ACKNOWLEDGEMENT INTRODUCTION ABOUT THE COMPANY– AMBIENCE PRIVATE LIMITED ABOUT THE OWNER OF AMBIENCE PVT. LTD. STRUCTURE OFAMBIENCE MALL, VASANT KUNJ LOCAL/INTERNATION AL BRANDS SERVICE BUSINESS SHOPS PROMOTIONAL SCHEMES IN AMBIENCE MALL, VASANT KUNJ MOST VISITED SHOPS IN AMBIENCE MALL, VASANT KUNJ SPECIAL ATTRACTIONS AT THE AMBIENCE MALL, VASANT KUNJ INNOVATIVE FACILITIES PARKING FACILITIES CONCLUSION BIBILOGRAPHY
- 3. ACKNOWLEDGEMENT I would liketo express my special thanks of gratitude to my teacher Ms. Juhi Ahuja as well as our principal Ms. Veena who gave me the golden opportunity to do this wonderful project on my visit to a mall and my observations, which also helped me in doing a lot of Research and I came to know about so many new things I am thankful to them. Secondly, I would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame.
- 4. INTRODUCTION A shopping mallis a modern, chiefly North American, the term for a form of the shopping center, in which one or more buildings form a complex of shops representing merchandisers with interconnecting walkways that enable customers to walk away from the unit to unit. a shopping arcade is a specific type of shopping precinct which is usually distinguished in English for mall shopping by the fact that connecting walkways are not owned by a single proprietor and are in open air.
- 5. ABOUT THE COMPANY- AMBIENCE PRIVATE LIMITED Ambience Group is engaged in the business of real estate development mainly having focus on premium developments primarily in the National Capital Region with in-house construction and development capabilities. Since its inception in 1986, it distinguished itself from the competition. Ambience commenced its journey of developing premium residential apartments in South Delhi, which later forayed into large real estate development projects, after acquiring a landmark real estate in Gurgaon on Delhi Border, NH-8, zero kilometer from Delhi Border for the development of signature integrated township namely ‘Ambience Island’, comprising of Residential, Commercial, Retail, Hotel, 9-hole pitch & putt golf greens and community facilities.
- 6. ABOUT THE OWNEROF AMBIENCE PVT. LTD. An erudite man, Mr. Raj Singh Gehlot, a Chartered Accountant by profession, Chairman and Managing Director, a visionary endowed with impeccable foresight, enviable expertise and innate acumen. Ambience is a dream come true story of Mr. Gehlot who believes that only as much as we dream can we be. It helped Ambience to scale new heights in Real Estate. His dynamism and vitality have led to the successful execution and delivery of well-planned, contemporary, premium and innovative projects in the past 27 years.
- 7. STRUCTURE OF THEMALL The Ambience Mall, Vasant Kunj consists of seven floors in all including 2 basements, ground floor, first floor, second floor, third floor and the fourth floor. There are more than 200 shops in the entire mall spreading on the ground floor, first floor, second floor, third floor and the fourth floor. Almost all the shops in the mall are occupied with various brands for food, services, accessories, shopping, spas, saloons, etc. One can hardly find any shop at the mall which is not occupied. The third floor is covered with a food court including KFC, McDonald's, Pizza Express, etc. The fourth floor includes a cinema – PVR Director's Cut and Fun City.
- 8. LOCAL/INTERNATIONAL BRANDS • Bobbi Brown •Brooks Brothers • Bruun & Stengade • Calvin Klein • Carat Lane • Central • Chumbak • Coco Cart • Cover Story • Croma • Da Milano • Diamond tree • Diesel • Dune • FILA • Forest Essential • Forever 21 • Frontier Raas • GAS • GKB Opticals • Gant • Geetanjali • Gem Opticians • Global desi • Go Colors • Greenways • H & M The Ambience Mall, Vasant Kunj is a combination of a lot of top- class brands from all around the world. Ambience Mall, Vasant Kunj has more than 100 brands just for shopping. These include both, some national as well as international brands. These brands are : • Miniso India • A & S • AND • ANOKHI • Accessorize • Adidas • Ancestry • Arrow • Bahrisons • Bata • Biba • Big Bazar • Blue Giraffe • Bluestone
- 9. • HP World •Hair Masters • Hamleys • Hidesign • Home Centre • House of Samsonite • I World • Indya • Innisfree • Intersection • Jack & Jones • Jashn • Jockey • Johnson Watch • KISS • Kama Ayurveda • Kaya Skin Clinic • Kids Around • Kiehls • Levi's • Lifestyle • Manyavar • Max • Mia by Tanishq • Mohanlal Sons • MotherCare • Nail One • Nefarious • New U • Nike • Only • Pantaloons • Project Eve • Puma • R Trends • Ramaya • Reliance Digital • Replay • Ritu Kumar • Robo Bull • Rookie USA • Rosso Brunello • Shoppers Stop • Speedo • Stelatoes • Superdry • Swarovski • Taneira • The Body Shop • The Bombay Store • The Collective • Titan Eye Plus • Tommy Hilfiger • U.S. Polo • UNIQLO • Veromoda • W • WK Life • Zink London
- 10. FOOD BRANDS IN AMBIENCE MALL,VASANT KUNJ • 100% Rock • Ala turka • Banaaras • BonJuz • Burger King • Chai Thela • Chicago Pizza • Coldstone Creamery • Da Waffles • Fat Lulus • Honey & Dough • House of Candy • Jamie’s Italian • Kylin • Lemon Drop • Mc Donalds • Nirulas • Paul Bakery • Pirates Of Grill • Pizza Express • Punjabi By Nature Express • Red Mango • Social • Subway • The Crunch Box • Wok to Walk
- 11. MOST VISITED SHOPSIN THE AMBIENCE MALL, VASANT KUNJ There are many shops in the mall that are worth a visit but mostly the food shops and shopping stores are some of the shops that are visited frequently by the visitor. Some of them are : • Burger King • Chai Thela • Waffles • Gelato Vinto • House Of Candy • KFC • McDonald's • Pizza Express • AND • Baggit • Forever21 • MAC • Lifestyles • Pantaloons • The Body Shop • Benneton • Westside • Big bazar
- 12. SERVICE BUSINESS SHOPS Theambience mall does not lack in any service business shops too. It has various stops for shops, fitness beauty. Some of the spas and salons available in the mall are : • Geetanjali salon • Monsoon salon & spa • Kaya skin clinic Some other service providers include, I- World(computer store), Embassy Of United Arab Emirates(Foreign Countries), Titan, Lakshmi Optical, GEM Opticals, etc.
- 13. PROMOTIONAL SCHEMES IN AMBIENCEMALL, VASANT KUNJ • Promotion can be explained as a set of activities to communicate about the product, its services, and brand value to the people. Vital purpose of promotion is to aware, attract and convince the people to buy the product. Various promotional schemes are used in malls to induce the people into trying and buying, new or more products. Different Brands use various techniques or schemes to stand apart from the crowd and charm the people to try their products and services. • Different types of promotional schemes used in ambience mall, vasant kunj include coupons, sampling, contest, demonstration, premium offers, money refund offers, consumer sweepstakes, prices off offers, free trials, and buyback allowance.
- 14. SPECIAL ATTRACTIONS AT THEAMBIENCE MALL, VASANT KUNJ The mall embraces itself with some amazing entertainment facilities. Some gaming zones for kids as well as adults have been set up inside the mall. These are : • SMAAASH (bowling alley) • Fun City (for kids) • Kids Play Area (for kids) Other entertainment facilities include PVR Director's Cut, at the fourth floor. Adding to the list, a large food court has been made on the third floor which includes some famous food outlets like Subway, McDonald's, Burger King, etc.
- 15. INNOVATIVE FACILITIES • TheAmbience Mall at Vasant Kunj, Delhi, also boasts of India’s first Beer Cafe. You must buy a “beer card” at the outlet, as this is the only currency accepted when you place a food order or pour yourself a glass of beer straight from eight self-service draught beer taps. Place your beer card on the tab and the screen shows you how many liters of which brand you can buy for the money in your card. • The mall also includes separate rooms for feeding a baby alongside providing baby strollers to the visitors. The mall has a unique store for converting currencies - Mark Forex Hub. It also has funkart for kids to pass their time while they get bored. It has Wi-Fi spread all over the mall. Also, it has mobile charging facilities at the third floor.
- 16. PARKING FACILITIES • Themall has a large area for parking in the basement and the lower basement of the building. The parking area can accommodate more than 2000 cars. The facility of valet parking has also been provided by the mall authorities at the upper ground of the mall. The mall also has reserved parking for women. The mall also includes car wash services within it. Also, the mall has privileged services for people who were or are in civil services. • The mall has ensured proper security for the vehicles of the visitors even outside the mall premises. More than 10 watchmen are appointed for security outside the mall. The parking area is secure with CCTV Camera and Watchmen for each block.
- 17. CONCLUSION • Ambience Mall,Vasant Kunj is an apogee of lifestyle distinction. They offer an experience of unparalleled retail mix combined with entertainment and leisure attractions that has changed the concept of shopping mall experience. • This mall is one of the biggest malls in New Delhi with many outlets. If one has spare time in the evening, one should give a visit to this mall. Almost all fashion stores are there under one roof. There are also many eateries here to satisfy one's taste buds.
- 18. BIBLIOGRAPHY • www.ambiencemalls.com • Brainly.in •Hscprojects.com • www.google.com • En.wikipedia.org • www.googleimages.com
- 19. THANK YOU EFFORTS BY: VIHAAN BHAMBHANI CLASS : XI-B ROLL NUMBER : 48