A powerpoint presentation on the attractions of the ambience mall, vasant kunj. the Business Studies project for class X1 CBSE students. Hope it helps.

1. AMBIENCE MALL,
VASANT KUNJ

2. INDEX
ACKNOWLEDGEMENT INTRODUCTION
ABOUT THE
COMPANY –
AMBIENCE PRIVATE
LIMITED
ABOUT THE OWNER
OF AMBIENCE PVT.
LTD.
STRUCTURE
OFAMBIENCE MALL,
VASANT KUNJ
LOCAL/INTERNATION
AL BRANDS
SERVICE BUSINESS
SHOPS
PROMOTIONAL
SCHEMES
IN AMBIENCE MALL,
VASANT KUNJ
MOST VISITED SHOPS
IN AMBIENCE MALL,
VASANT KUNJ
SPECIAL
ATTRACTIONS AT
THE AMBIENCE MALL,
VASANT KUNJ
INNOVATIVE
FACILITIES
PARKING FACILITIES CONCLUSION BIBILOGRAPHY

3. ACKNOWLEDGEMENT
I would like to express my special thanks
of gratitude to my teacher Ms. Juhi Ahuja as well as
our principal Ms. Veena who gave me the golden
opportunity to do this wonderful project on my
visit to a mall and my observations, which also
helped me in doing a lot of Research and I came to
know about so many new things I am thankful
to them.
Secondly, I would also like to thank my parents and
friends who helped me a lot in finalizing this project
within the limited time frame.

4. INTRODUCTION
A shopping mall is a modern, chiefly North
American, the term for a form of
the shopping center, in which one or more
buildings form
a complex of shops representing
merchandisers with interconnecting
walkways that enable customers to walk
away from the unit to unit. a shopping
arcade is a specific type of shopping
precinct which is usually distinguished in
English for mall shopping by the fact that
connecting walkways are not owned by a
single proprietor and are in open air.

5. ABOUT THE COMPANY -
AMBIENCE PRIVATE LIMITED
Ambience Group is engaged in the business of real
estate development mainly having focus on premium
developments primarily in the National Capital
Region with in-house construction and development
capabilities.
Since its inception in 1986, it distinguished itself
from the competition. Ambience commenced its
journey of developing premium residential
apartments in South Delhi, which later forayed into
large real estate development projects, after
acquiring a landmark real estate in Gurgaon on Delhi
Border, NH-8, zero kilometer from Delhi Border for
the development of signature integrated township
namely ‘Ambience Island’, comprising of Residential,
Commercial, Retail, Hotel, 9-hole pitch & putt golf
greens and community facilities.

6. ABOUT THE OWNER OF
AMBIENCE PVT. LTD.
An erudite man, Mr. Raj Singh Gehlot, a
Chartered Accountant by profession,
Chairman and Managing Director, a visionary
endowed with impeccable foresight, enviable
expertise and innate acumen. Ambience is a
dream come true story of Mr. Gehlot who
believes that only as much as we dream can
we be. It helped Ambience to scale new heights
in Real Estate. His dynamism and vitality have
led to the successful execution and delivery of
well-planned, contemporary, premium and
innovative projects in the past 27 years.

7. STRUCTURE OF THE MALL
The Ambience Mall, Vasant Kunj consists of seven
floors in all including 2 basements, ground floor,
first floor, second floor, third floor and the fourth
floor.
There are more than 200 shops in the
entire mall spreading on the ground floor, first
floor, second floor, third floor and the fourth floor.
Almost all the shops in the mall are occupied with
various brands for food, services, accessories,
shopping, spas, saloons, etc. One can hardly find
any shop at the mall which is not occupied. The
third floor is covered with a food court including
KFC, McDonald's, Pizza Express, etc. The fourth
floor includes a cinema – PVR Director's Cut and
Fun City.

8. LOCAL/INTERNATIONAL
BRANDS
• Bobbi Brown
• Brooks Brothers
• Bruun & Stengade
• Calvin Klein
• Carat Lane
• Central
• Chumbak
• Coco Cart
• Cover Story
• Croma
• Da Milano
• Diamond tree
• Diesel
• Dune
• FILA
• Forest Essential
• Forever 21
• Frontier Raas
• GAS
• GKB Opticals
• Gant
• Geetanjali
• Gem Opticians
• Global desi
• Go Colors
• Greenways
• H & M
The Ambience Mall, Vasant Kunj is a combination of a lot of top-
class brands from all around the world. Ambience Mall, Vasant Kunj
has more than 100 brands just for shopping. These include both,
some national as well as international brands. These brands are :
• Miniso India
• A & S
• AND
• ANOKHI
• Accessorize
• Adidas
• Ancestry
• Arrow
• Bahrisons
• Bata
• Biba
• Big Bazar
• Blue Giraffe
• Bluestone

9. • HP World
• Hair Masters
• Hamleys
• Hidesign
• Home Centre
• House of
Samsonite
• I World
• Indya
• Innisfree
• Intersection
• Jack & Jones
• Jashn
• Jockey
• Johnson Watch
• KISS
• Kama Ayurveda
• Kaya Skin Clinic
• Kids Around
• Kiehls
• Levi's
• Lifestyle
• Manyavar
• Max
• Mia by Tanishq
• Mohanlal Sons
• MotherCare
• Nail One
• Nefarious
• New U
• Nike
• Only
• Pantaloons
• Project Eve
• Puma
• R Trends
• Ramaya
• Reliance Digital
• Replay
• Ritu Kumar
• Robo Bull
• Rookie USA
• Rosso Brunello
• Shoppers Stop
• Speedo
• Stelatoes
• Superdry
• Swarovski
• Taneira
• The Body Shop
• The Bombay
Store
• The Collective
• Titan Eye Plus
• Tommy Hilfiger
• U.S. Polo
• UNIQLO
• Veromoda
• W
• WK Life
• Zink London

10. FOOD BRANDS IN
AMBIENCE
MALL, VASANT KUNJ
• 100% Rock
• Ala turka
• Banaaras
• BonJuz
• Burger King
• Chai Thela
• Chicago Pizza
• Coldstone Creamery
• Da Waffles
• Fat Lulus
• Honey & Dough
• House of Candy
• Jamie’s Italian
• Kylin
• Lemon Drop
• Mc Donalds
• Nirulas
• Paul Bakery
• Pirates Of Grill
• Pizza Express
• Punjabi By
Nature Express
• Red Mango
• Social
• Subway
• The Crunch Box
• Wok to Walk

11. MOST VISITED SHOPS IN
THE AMBIENCE
MALL, VASANT KUNJ
There are many shops in the mall that are worth a visit
but mostly the food shops and shopping stores are some
of the shops that are visited frequently by the visitor.
Some of them are :
• Burger King
• Chai Thela
• Waffles
• Gelato Vinto
• House Of Candy
• KFC
• McDonald's
• Pizza Express
• AND
• Baggit
• Forever21
• MAC
• Lifestyles
• Pantaloons
• The Body Shop
• Benneton
• Westside
• Big bazar

12. SERVICE BUSINESS SHOPS
The ambience mall does not lack in any service
business shops too. It has various stops for
shops, fitness beauty. Some of the spas and
salons available in the mall are :
• Geetanjali salon
• Monsoon salon & spa
• Kaya skin clinic
Some other service providers include, I-
World(computer store), Embassy Of United
Arab Emirates(Foreign Countries), Titan,
Lakshmi Optical, GEM Opticals, etc.

13. PROMOTIONAL SCHEMES IN
AMBIENCE MALL, VASANT KUNJ
• Promotion can be explained as a set of activities to
communicate about the product, its services, and
brand value to the people. Vital purpose of promotion
is to aware, attract and convince the people to buy
the product. Various promotional schemes are used in
malls to induce the people into trying and buying,
new or more products. Different Brands use various
techniques or schemes to stand apart from the
crowd and charm the people to try their products
and services.
• Different types of promotional schemes used in
ambience mall, vasant kunj include coupons, sampling,
contest, demonstration, premium offers, money
refund offers, consumer sweepstakes, prices off offers,
free trials, and buyback allowance.

14. SPECIAL ATTRACTIONS AT
THE AMBIENCE MALL,
VASANT KUNJ
The mall embraces itself with some amazing
entertainment facilities. Some gaming zones for
kids as well as adults have been set up inside the
mall. These are :
• SMAAASH (bowling alley)
• Fun City (for kids)
• Kids Play Area (for kids)
Other entertainment facilities include PVR
Director's Cut, at the fourth floor. Adding to the
list, a large food court has been made on the third
floor which includes some famous food outlets like
Subway, McDonald's, Burger King, etc.

15. INNOVATIVE FACILITIES
• The Ambience Mall at Vasant Kunj, Delhi, also
boasts of India’s first Beer Cafe. You must buy a
“beer card” at the outlet, as this is the only
currency accepted when you place a food order
or pour yourself a glass of beer straight from
eight self-service draught beer taps. Place your
beer card on the tab and the screen shows you
how many liters of which brand you can buy for
the money in your card.
• The mall also includes separate rooms for feeding
a baby alongside providing baby strollers to the
visitors. The mall has a unique store for
converting currencies - Mark Forex Hub. It also
has funkart for kids to pass their time while they
get bored. It has Wi-Fi spread all over the mall.
Also, it has mobile charging facilities at the third
floor.

16. PARKING FACILITIES
• The mall has a large area for parking in the
basement and the lower basement of the
building. The parking area can accommodate
more than 2000 cars. The facility of valet
parking has also been provided by the mall
authorities at the upper ground of the mall. The
mall also has reserved parking for women. The
mall also includes car wash services within it.
Also, the mall has privileged services for people
who were or are in civil services.
• The mall has ensured proper security for the
vehicles of the visitors even outside the mall
premises. More than 10 watchmen are appointed
for security outside the mall. The parking area is
secure with CCTV Camera and Watchmen for
each block.

17. CONCLUSION
• Ambience Mall, Vasant Kunj is an apogee of
lifestyle distinction. They offer an experience
of unparalleled retail mix combined with
entertainment and leisure attractions that
has changed the concept of shopping mall
experience.
• This mall is one of the biggest malls in New
Delhi with many outlets. If one has spare
time in the evening, one should give a visit to
this mall. Almost all fashion stores are there
under one roof. There are also many eateries
here to satisfy one's taste buds.

18. BIBLIOGRAPHY
• www.ambiencemalls.com
• Brainly.in
• Hscprojects.com
• www.google.com
• En.wikipedia.org
• www.googleimages.com

19. THANK YOU
EFFORTS BY :
VIHAAN BHAMBHANI
CLASS :
XI-B
ROLL NUMBER :
48